Core Insights - Huawei has established a significant presence in the automotive industry, evolving from a cautious entry to becoming a key player with a comprehensive sales and service model [3][26][30] - The company has developed a standardized operational methodology for its automotive sales, ensuring a consistent customer experience across various channels [25][21] - Huawei's strategy has shifted towards a more integrated approach, consolidating control over sales, delivery, and service processes within its automotive ecosystem [10][12][11] Group 1: Sales and Distribution Strategy - Huawei's automotive sales model has transitioned from a fragmented approach to a more unified system, with the establishment of the "Hongmeng Intelligent Travel" user centers [11][12] - The company has implemented a detailed and standardized operational framework for its dealerships, including specific guidelines for store layout, staff training, and customer interaction [22][23] - The sales channels have evolved to include various types of stores, such as direct sales stores, authorized experience stores, and user centers, each with distinct functions [19][18] Group 2: Market Position and Partnerships - Huawei has expanded its partnerships with multiple domestic and international automotive manufacturers, significantly increasing its influence in the market [2][26] - The company has successfully penetrated the market with over 930,000 vehicles equipped with its technology, showcasing its growing footprint in the automotive sector [2] - The shift in Huawei's role from a technology provider to a brand co-builder indicates a strategic move to deepen its involvement in the automotive industry [26][30] Group 3: Challenges and Adaptations - Early challenges in the automotive sales process highlighted the complexities of managing sales and service across different entities, leading to a reevaluation of its operational model [9][10] - The company has faced pressure to maintain customer satisfaction amid rapid sales growth, necessitating the establishment of additional service points and user centers [16][17] - Huawei's approach to automotive sales reflects a broader trend of adapting to market feedback and continuously iterating on its business model to optimize performance [20][32]