Core Viewpoint - The industry is shifting from "scale competition" to "quality cultivation," where product strength has become a valuable asset that transcends market cycles. This trend is exemplified by Poly Zhejiang's "Tian Series Era," particularly through its practices in Hangzhou and Wenzhou, showcasing the realization of product value [1][24]. Group 1: Market Dynamics - In the Hangzhou market, the competition logic for high-end residential properties has changed, where traditional value based solely on location is no longer sufficient. Product strength is now a more critical measure of project value [2]. - Poly Zhejiang's "Tian Series Era" strategy accurately captures this trend, emphasizing that only by solidifying "super product strength" can project value truly break free from location constraints and achieve autonomous growth [2][24]. Group 2: Project Examples - Hangzhou Poly Tianyi serves as a prime example of this strategy, with continuous strong sales and a second launch price reaching over 40,000 per unit by 2025, making it the most popular improvement project in Hangzhou [2]. - The success of Hangzhou Poly Tianyi is attributed to its pursuit of "super product strength," featuring advanced planning, a high-rise underground garage for safety, and a comprehensive landscape design that integrates nature and functionality [5][8]. - Wenzhou Tianyao Sequence, a collaboration between Poly Zhejiang and China Merchants Shekou, is another testament to Poly Zhejiang's commitment to product-centric development, showcasing significant investment in product quality [12][24]. Group 3: Cultural and Aesthetic Value - As physical functionality becomes standard for high-end projects, true competitiveness shifts to cultural and aesthetic dimensions. Hangzhou Poly Tianjun is seen as a pioneer in this regard, aligning its "super aesthetic" with the inner pursuits of urban elites [18]. - The project incorporates elements of traditional aesthetics and local culture, creating a poetic living environment that resonates with its target demographic, thus establishing a unique and lasting product appeal [20][22]. - The success of Poly Zhejiang's Tian Series Era is a clear indication of its forward-thinking strategy, focusing on product essence and respect for authentic living, marking a transition to a product-centric market [24].