Core Insights - The launch of "Craft Xijiu" aims to meet consumer preferences for high-quality, cost-effective products during a period of industry adjustment and transformation [3][4][10] - The product is priced at 200 RMB, targeting a relatively low inventory market, and combines traditional brewing techniques with modern consumer demands [3][4][7] - The small-batch production method ensures product scarcity and quality, appealing to consumers seeking unique experiences [4][5][10] Group 1: Product Launch and Consumer Reception - "Craft Xijiu" is being introduced through nationwide tasting events, with positive feedback from consumers regarding its taste, appearance, and affordability [1][3] - The tasting events are expected to exceed 1,000 sessions, allowing consumers to experience the product's high-quality characteristics firsthand [1][3] Group 2: Market Positioning and Pricing Strategy - The product's pricing at 198 RMB strategically positions it within the mid-range market, avoiding overlap with higher-end products while distinguishing itself from lower-priced options [7][8] - This pricing aligns with the current trend of consumers seeking value in the mid-range segment, particularly for business use [7][8] Group 3: Production and Quality Control - "Craft Xijiu" employs a small-batch blending process that balances traditional flavors with modern preferences, ensuring a unique taste profile [4][5] - The production method adheres to pure grain solid-state fermentation, enhancing both the product's quality and its market value through controlled supply [4][5] Group 4: Cultural and Aesthetic Value - The product design incorporates elements of traditional Chinese culture, enhancing its appeal as both a beverage and a collectible item [10] - The combination of aesthetic value and quality potential positions "Craft Xijiu" favorably in the growing market for collectible spirits among younger consumers [10]