《 人民日报 》（ 2025年12月03日 06 版） 本报北京12月2日电 （记者刘阳）今年以来，中国广电在扎实推进"双治理"的基础上，将"超高清发展 年"作为战略契机，推动网络、内容、终端全链条升级，力争年内实现超高清终端占比突破50%的目 标。其中，超高清插入式微型机顶盒作为国家广播电视总局重点部署的创新产品形态，有力引领有线电 视服务提质升级。 (责编：岳弘彬、牛镛) 关注公众号：人民网财经 为解决传统机顶盒"连线多、遥控器多、操作复杂"等问题，国家广播电视总局在今年4月启动了超高清 插入式微型机顶盒千万级规模部署工作。超高清插入式微型机顶盒采用低功耗器件和紧凑化设计，体积 较普通机顶盒降低80%以上，可直接插在电视机HDMI接口上使用，实现了机顶盒小型化、隐藏化、减 少连线的目标；全面支持4K超高清传输，带来稳定、清晰、流畅的收视体验。搭配基于红外、蓝牙和 星闪的三模通用遥控器，实现一个遥控器同时控制电视机和机顶盒，方便用户一键开关机、一键进直 播。超高清插入式微型机顶盒还可连接投影仪、便携屏、一体机等新型设备，轻松融入家居、办公等多 元场景。 为打造优质的超高清视听服务体系，中国广电正推进网络、内 ...

Core Insights - The promotion of ultra-high-definition (UHD) set-top boxes by China Broadcasting Network is gaining momentum, with over 450,000 units promoted in Beijing and a total of over 2.8 million units nationwide by the end of the month [1] - The ultra-high-definition plug-in micro set-top box, a key innovation by the National Radio and Television Administration, has been deployed in over 100,000 units in Beijing, offering a lightweight, intelligent, and highly compatible user experience [1][3] Group 1 - The ultra-high-definition plug-in micro set-top box addresses issues of traditional set-top boxes, such as multiple connections and complex operations, by being over 80% smaller and directly connecting to the TV's HDMI port [3] - This new device supports 4K UHD transmission, providing a stable and clear viewing experience, and features a universal remote that can control both the TV and the set-top box with a single button [3][4] - The deployment of these devices is part of a broader strategy to enhance the quality of cable television services and achieve a target of over 50% UHD terminal penetration by the end of the year [1][6] Group 2 - China Broadcasting Network is conducting on-site inspections to ensure installation quality and user satisfaction, reinforcing the importance of user experience in the deployment of new technologies [6] - The company is advancing a comprehensive development strategy that integrates network, content, terminal, and application scenarios to create a high-quality UHD viewing service system [6] - As part of this initiative, nine new UHD channels have been added to the national transmission coverage, with plans to further enrich the audiovisual content supply [6]

Core Viewpoint - The company has made significant progress in promoting ultra-high-definition (UHD) set-top boxes, exceeding its annual targets and achieving a penetration rate of over 60% by the end of November 2025 [1][3]. Group 1: Promotion and Achievements - The company plans to promote over 450,000 UHD set-top boxes within the year, with a cumulative total of over 2.8 million units [1]. - The penetration rate of UHD set-top boxes has surpassed 60%, indicating strong market acceptance and demand [1]. - The ultra-high-definition insertable micro set-top box, developed under the guidance of the National Radio and Television Administration, has achieved a breakthrough of over 100,000 units in the Beijing cable television network [1]. Group 2: Product Features and User Experience - The ultra-high-definition insertable micro set-top box is characterized by its lightweight, intelligent design, and high compatibility, leading to innovation in industry terminals [1][3]. - Users have reported that the compact design and plug-and-play features of the micro set-top box, along with a universal remote control, have simplified the viewing experience and significantly enhanced user satisfaction [3]. Group 3: Strategic Initiatives and Future Plans - The company is enhancing its "Gohua mini" brand image and increasing the integration and supply of UHD content [3]. - The company aims to expand the coverage of UHD insertable micro set-top boxes and respond to the "2+5+N" vertical business strategy of China Broadcasting, promoting UHD services in various settings such as homes, hotels, and senior communities [3].