超高清插入式微型机顶盒

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新技术提供电视行业新机遇
Jing Ji Ri Bao· 2025-05-08 21:44
Core Insights - The launch of ultra-high-definition embedded micro set-top boxes at the 31st China International Radio and Television Information Network Exhibition marks a significant step towards improving television viewing experiences and indicates advancements in new technologies and devices, creating new opportunities in the market for televisions and set-top boxes [1] Group 1: Industry Trends - The rapid development of mobile devices has highlighted the complexity and outdated functionality of many television products, leading to persistent low sales as consumer demands for smart, convenient, and high-definition options remain unmet [1] - The National Radio and Television Administration's efforts to address issues related to complex operations and excessive fees in the television industry have led to significant improvements, with the introduction of ultra-high-definition embedded micro set-top boxes and universal remote controls providing a technological opportunity for hardware upgrades and high-quality development [1] Group 2: Consumer Preferences - As living standards improve and viewing habits change, televisions are transitioning into improved consumer products, necessitating manufacturers to focus on user needs and enhance product experience and added value [2] - Manufacturers are encouraged to optimize product design towards integrated set-top boxes, single remote control usage, mobile remote access, and voice control, while also providing personalized services based on user habits and viewing preferences [2] Group 3: Product Quality and Market Competition - The trend towards larger and higher-resolution smart TV screens has led consumers to compare products extensively, with high cost-performance ratio products being more competitive in the market [2] - The significant increase of 520.4% in MiniLED television sales in the first quarter of this year exemplifies the industry's shift towards higher quality and lower consumption products [2] - Collaboration among various stakeholders is essential for the continuous transformation and upgrading of the industry, focusing on co-developing new technologies and products to enhance compatibility and interoperability among different devices [2]
千万级规模!“超高清”正走进千家万户
Xin Lang Cai Jing· 2025-04-22 19:11
Group 1 - The 31st China International Radio and Television Information Network Exhibition (CCBN2025) opened in Beijing, focusing on the theme of "Technological Innovation Leading High-Quality Development" and showcasing breakthroughs in the ultra-high-definition (UHD) sector [1][3] - The launch of Beijing Satellite TV's 4K UHD channel and the initiation of a large-scale deployment of ultra-high-definition insertable micro set-top boxes signify that UHD is becoming accessible to households [1][3][8] Group 2 - UHD technology enhances the viewing experience by providing "details that reveal reality," with a resolution of 3840×2160, which is four times that of HD, and incorporates high frame rates, high dynamic range, and wide color gamut [3][5] - The application of UHD is driving profound changes in the broadcasting and television industry through technological upgrades, consumer upgrades, industry transformation, and policy support [5][6] - By the end of 2025, the National Radio and Television Administration plans for a significant increase in UHD content production, with new dramas and documentaries expected to achieve UHD standards [5][6] Group 3 - The deployment of ultra-high-definition insertable micro set-top boxes aims to address user pain points related to traditional set-top boxes, simplifying user operations and enhancing service quality [6][8] - The initiative is part of a broader strategy to improve user engagement and service quality in the broadcasting sector, with a notable increase in active users and a positive growth trend in cable TV subscriptions [6][8] - The collaborative efforts in policy, technology, content, and terminal development are expected to propel UHD from a stage of technical validation to large-scale application by 2025 [8]