（来源：辽宁日报） 转自：辽宁日报 与省级联赛相比，"东北超"最鲜明的特色便是打破单一区域限制，由四方联动，共同推动群众性足球运 动普及发展。东北人的热情好客则是"东北超"的动人名片。在全国各地，经常能看到东北朋友帮助他 人、释放温暖，这样的场景也一定会出现在"东北超"赛场内外。比赛结束，四地的人们有说有笑，从鸡 架冷面吃到红肠烤羊腿，从沈阳故宫、长白山走到松花江畔、大草原，可在感受足球魅力的同时，体会 东北的振兴之势。 从步入第三个年头的"辽超"，到尚属新鲜事物的"东北超"，民间足球的发展方兴未艾。未来，辽宁人将 在这条道路上持续深耕，为中国足球的振兴发展贡献辽宁力量。 刚刚过去的2025年，第二届"辽超"在辽沈大地掀起了足球热潮。72天里上演了63场精彩对决，"辽超"为 辽宁足球的振兴种下种子、播撒希望。 "辽超"始于足球，又不止于足球。它是带动辽宁城市消费的纽带，是展现辽宁城市活力的窗口，是推动 足球运动普及的强大动因，是为辽宁全面振兴注入体育新动能的重要举措。无论是赛场上"海蛎子""羊 汤""鸡架"们的奋力拼搏，还是场边球迷的友好互动；无论是球队间互送礼物的文化交流，还是"跟 着'辽超'游辽宁"的"票 ...

要维持群众赛事"叫好又叫座"的势头，还需结合本土特色，推动文体旅深度融合。"豫排"将赛事举办地 转化成文旅目的地，赛前暖场环节充满文化底蕴；"辽超"打造"跟着赛事游辽宁"品牌线路，将单次消费 转化为多场景消费。看一场球、寻一种味、游一座城——这便是群众赛事所蕴藏的魅力。 实践证明，群众赛事是文化展演的璀璨舞台、旅游引流的黄金入口、消费聚集的强力磁场。将赛事巧妙 嵌入区域经济特色发展布局，让一场场比赛牵引出从舌尖美味、特色物产到深度体验的本土完整产业 链，奔涌的网络流量更能沉淀为扎根的消费"留量"，转化为实实在在的经济增量。 草根赛事的火热，既折射出群众对多元化体育赛事的高涨热情与迫切需求，也展现出我国体育赛事及文 化旅游等相关产业的巨大发展潜力。各地政府不妨当好"搭台者"与服务者，立足本土特色，积极响应本 地观众呼声，充分尊重市场规律，进一步激发创新活力，让草根赛事的热度延续。 让一场场比赛牵引出从舌尖美味、特色物产到深度体验的本土完整产业链，奔涌的网络流量更能沉淀为 扎根的消费"留量"，转化为实实在在的经济增量 "村超"先火，"苏超"再爆，"赣超""湘超""豫排"又燃……一场场草根赛事点燃激情，如何呵护这份 ...

Core Insights - The rise of grassroots sports events, such as "Village BA" and "Su Super," has sparked a consumption boom, demonstrating the integration of sports with cultural and tourism activities [1][2] - These events, characterized by low entry barriers and high interactivity, have effectively transformed local economic growth through significant consumer engagement [1][2] Group 1: Economic Impact - The "Su Super" event achieved a leverage effect of "1 yuan ticket stimulating 7.3 yuan in surrounding consumption," showcasing the economic potential of grassroots sports events [1] - The increasing popularity of grassroots sports events reflects a broader trend of rising consumer demand for diverse and cultural experiences as living standards improve [1] Group 2: Industry Dynamics - The success of grassroots events like "Su Super" and "Village BA" is attributed to the implementation of national fitness strategies and government-driven innovation and resource integration [2] - There is a need for tailored event planning that considers local resources and community engagement to enhance the appeal and effectiveness of grassroots sports events [2]

Core Insights - The "Su Super" phenomenon is rapidly gaining popularity across China, inspiring similar grassroots football events like "Gan Super," "Han Super," and "Chuan Super" [1] - The contrasting reception of "Su Super" and "Liao Super" raises questions among football enthusiasts in Liaoning, a province with a rich football heritage [2] - The success of "Su Super" is attributed to effective media operations and event promotion, which "Liao Super" is currently working to improve [2][3] Group 1: Event Popularity and Engagement - "Su Super" has achieved remarkable metrics, including over 100 million views per match and attendance exceeding 60,000, with 95.9% of attendees spending beyond ticket purchases [2] - The second edition of "Liao Super" is adopting a regional competition format and encouraging free attendance to boost engagement [2] - The involvement of local stories and cultural elements in event coverage has significantly increased viewer interest and participation [3] Group 2: Cultural and Economic Impact - The grassroots football scene in Liaoning has the potential to thrive, but it requires better media and promotional strategies to match the success of "Su Super" [2][5] - The integration of local culture and community involvement in football events has been identified as a key factor for success, fostering a sense of city pride among participants and spectators [3][5] - The economic model surrounding football events, such as ticket discounts and community engagement, is contributing positively to local economies [4][5] Group 3: Professional vs. Grassroots Football - The rise of grassroots events like "Su Super" does not diminish the appeal of professional leagues like the Chinese Super League (CSL), which continues to attract large audiences [4][6] - There is a distinct difference in audience expectations between grassroots and professional football, with the former focusing on entertainment and community engagement, while the latter emphasizes competitive performance [7] - The success of "Su Super" serves as a lesson for professional leagues to innovate in event management and community integration [7][8] Group 4: Future Directions - The development of grassroots football is seen as a long-term endeavor that requires continuous reform and innovation to enhance its cultural and social impact [8] - There are plans to replicate the successful elements of "Liao Super" in other local sports events, indicating a broader trend of leveraging grassroots initiatives for community engagement [8]

Core Insights - The article highlights the rising popularity of grassroots sports events in China, particularly urban football leagues like "Su Chao," which have attracted significant public interest and participation [5][6][10]. Group 1: Event Popularity and Participation - "Su Chao" has seen nearly 1 million attendees across 84 matches, averaging 28,000 spectators per game, with a record attendance of 61,565 at a recent semifinal [6][10]. - The success of "Su Chao" has inspired other urban leagues such as "Xiang Chao," "Yu Chao," "Chuan Chao," and "Liao Chao," with at least 10 provinces hosting similar events [5][6]. - The grassroots nature of these leagues has resonated with the public, with over 90% of residents acknowledging the positive impact of "Su Chao" on local culture and sports [10]. Group 2: Economic Impact - "Su Chao" has demonstrated a leverage effect where a 1 yuan ticket generates 7.3 yuan in surrounding consumption, stimulating local economies [6][10]. - The number of sponsors for "Su Chao" has increased from 6 to 35, indicating growing commercial interest and engagement [6][10]. - The "Chuan Chao" event also reported significant economic benefits, with a carnival generating over 4 million yuan and local restaurant sales increasing by over 15% [6]. Group 3: Community Engagement and Cultural Significance - The leagues encourage community involvement, with local teams often incorporating public input for team names and logos, fostering a sense of local pride [10][11]. - The participation of ordinary citizens, such as teachers and delivery workers, as players has created relatable narratives that resonate with fans [10][11]. - The events are seen as a means to enhance local cultural identity, with 69.3% of residents feeling a stronger connection to their local culture due to the leagues [10]. Group 4: Future Developments - Plans for the next season of "Su Chao" include new regulations to promote youth participation and enhance the overall quality of the events [12]. - The Jiangsu provincial government is focused on expanding the economic impact of urban football leagues and integrating them with local tourism and culture [12][13]. - New leagues like "Qiong Chao" and "Dian Chao" are set to launch, indicating a growing trend in urban football events across the country [13].

Core Insights - The rise of grassroots sports events, particularly urban football leagues like "Su Chao," has gained significant popularity this year, reflecting a growing trend in community sports engagement [2][3][4] - The integration of sports with cultural and tourism elements is enhancing the spectator experience and driving economic benefits [3][4][9] Group 1: Event Popularity and Participation - "Su Chao" has attracted over 2.37 million spectators across 84 matches, averaging 28,000 attendees per game, with a record attendance of 61,565 at a recent semifinal [3][4] - The success of "Su Chao" has inspired other urban leagues such as "Xiang Chao," "Yu Chao," "Chuan Chao," and "Liao Chao," with at least 10 provinces hosting similar events [2][3] Group 2: Economic Impact - The low ticket pricing strategy of "Su Chao" has resulted in a leverage effect where every 1 yuan spent on tickets generates 7.3 yuan in surrounding consumption, stimulating local economies [3][4] - Sponsorship for "Su Chao" has increased from 6 to 35 companies, indicating strong brand interest due to the event's popularity [3] Group 3: Community Engagement and Cultural Significance - Over 65% of participants in "Su Chao" are ordinary professionals, fostering a sense of community and relatability among spectators [7] - A survey indicated that over 90% of residents felt positive impacts from the event on local culture and sports, with 69.3% reporting increased pride in local culture [7] Group 4: Future Developments - Plans for the next season of "Su Chao" include new regulations to encourage youth participation and an earlier start date to coincide with public holidays, aiming to enhance the event's appeal [9][10] - The emergence of new urban leagues like "Qiong Chao" and "Dian Chao" reflects a growing trend in grassroots football, which is expected to provide more opportunities for local talent and community engagement [10]