Core Viewpoint - The article discusses the integration of AI technology into the FIFA World Cup, emphasizing the need to engage younger audiences and enhance the overall experience of the event [3][4]. Group 1: AI Integration in FIFA World Cup - FIFA is cautiously embracing AI technology, marking a significant shift as AI enters the operational layer of the World Cup for the first time [7][8]. - The 2026 World Cup will feature a collaboration with Lenovo, which has established a large technical team at FIFA to develop AI solutions [3][4]. - The event is expected to attract over 6 billion viewers, with the final match alone drawing 2 billion spectators, making it a critical testing ground for AI applications [8]. Group 2: AI Applications and Innovations - The AI Super Agent will provide customized insights by analyzing historical data and tactical information, benefiting teams, coaches, and players [10]. - AI will enhance the fairness of officiating through the VAR 3D visualization system, which accurately represents player positions during critical decisions [11]. - A smart operational system will manage logistics and communications across 48 teams and 16 venues, improving efficiency and real-time decision-making [11]. Group 3: Limitations and Ethical Considerations - FIFA is cautious about the extent of AI's role, ensuring that it does not replace the human elements of the game, such as the authenticity of player interactions and decisions [15][17]. - Generative AI capabilities were rejected for use in the World Cup to maintain the integrity and realism of the event [17][18]. - The traditional broadcasting system will remain in place, as it has been validated by the global market, indicating a preference for established methods over new technological interventions [18]. Group 4: Broader Implications - The AI World Cup is seen as a potential model for how AI can be responsibly integrated into various sports events, showcasing its ability to take on system-level responsibilities [19]. - Lenovo's involvement in the World Cup aims to enhance its market influence and brand recognition in the global AI industry [19][20].

一场不允许失败的AI实验。 "不做这件事，你们会牺牲掉年轻人对足球的关注。" 在瑞士的一次闭门会议上，当国际足联（FIFA）高层仍在权衡AI技术风险与赛事传统时，飞往瑞士的联想集团首席战略官和首席市场官乔健，把话题从"要 不要用AI"，推向了更远的地方。 三国联合举办、首次扩充至48支球队参与、横跨16座比赛城市等因素的叠加，让2026年FIFA世界杯成为历史上尤为特别的一届。今年的比赛预计将有超过 60亿人次观众见证，决赛更将吸引20亿球迷共同观看。极限条件下的赛事复杂度和近乎为零的容错率要求，让这届"史上规模最大世界杯"成为了检验混合式 AI落地能力的超级应用场景，也为联想AI技术带来一场高压试炼。 以数据为例，国际足联主席因凡蒂诺在Tech World上提及，FIFA每年数百场比赛、成千上万名球员、无数视频素材、战术记录、社交媒体内容与历史数据， 汇聚成一个规模达到PB级别的数据海洋——相当于5000亿页文字。 在接受第一财经记者独家采访时，乔健回忆，在那次交流中，AI本身不是主角。真正被反复提及的，是一个更令FIFA焦虑的问题：年轻人的注意力正在被 重新分配。他们渴望互动、个性化和深度参与。世界杯这项 ...

联想集团董事长兼CEO杨元庆说，由联想AI技术驱动的美加墨世界杯将成为极具科技含量的体育盛 事。 足球AI超级智能体是一款生成式AI知识助手，旨在为参赛球队提供支持，可基于每场比赛数百万数据 点，助力教练、球员与分析师进行比赛分析、战术推演与个性化决策。 3D数字人可视化方案标志着半自动越位识别技术的重大进展，所有参赛球员将接受数字扫描，生成精 确的3D模型，3D模型将融入比赛直播画面，使VAR系统判定的越位决策能以更逼真、更具感染力的方 式呈现给现场球迷与全球观众。 裁判视角AI视频增强系统通过AI驱动的稳定软件，实现对裁判摄像头拍摄的画面实时平滑处理，减少 快速移动导致的动态模糊。稳定的画面将为全球观众提供更高质量的第一人称视角，提升比赛全程的透 明度、理解度与参与感。 国际足联主席因凡蒂诺表示："2026年世界杯将成为前所未有的盛大演出，国际足联与联想正全面拥抱 数字技术与人工智能，既为球队与裁判提供支持，更为球迷们带来震撼新体验。" 转自：贵州日报 据新华社电 国际足联与其官方技术合作伙伴联想集团7日联合宣布，将在2026美加墨世界杯上应用多项 由中国企业联想打造的人工智能（AI）技术，以提升本届世界 ...