Group 1 - The core viewpoint of the articles highlights the excitement and emotional engagement of fans during the ongoing Shandong Super League matches, showcasing both competitive spirit and personal moments [3][5][22] - The matches are crucial for teams' advancement, leading to a surge in ticket demand, making them a scarce resource [5][22] - The emotional narratives from the matches, such as a player’s tears after a draw and a public proposal during a game, illustrate the deep connection between fans and the sport [3][5] Group 2 - A promotional lottery event by Wuliangye has been launched, allowing fans to win tickets to the matches, with a high probability of winning [6][10][22] - The lottery includes various prizes, such as a car and collectible items, enhancing fan engagement and providing an alternative to the challenging ticket purchasing process [10][11][22] - The event encourages fans to participate by purchasing specific Wuliangye products, thus integrating consumer goods with sports entertainment [11][22]