Core Viewpoint - The Market Supervision Administration is developing a new regulatory model to address the challenges posed by live-streaming e-commerce, focusing on enhancing governance capabilities through three main measures [1][2]. Group 1: Regulatory Measures - Strengthening tiered and graded regulatory enforcement to address the cross-regional nature of e-commerce platforms, with a focus on delineating regulatory responsibilities and enhancing law enforcement efforts [2]. - Enhancing cross-regional command and coordination to achieve comprehensive chain-wide enforcement, establishing an integrated regulatory mechanism that combines online detection with offline investigation [2]. - Exploring penetrating regulation to innovate regulatory models, conducting pilot programs in active platform economies to analyze complex legal relationships and manage associated risks effectively [2].