Core Insights - The acquisition of Jia Bao by JD has significantly enhanced the shopping experience in Hong Kong, particularly during the 11.11 Global Shopping Festival, leading to a remarkable increase in consumer traffic and sales [1][9][10] Group 1: Sales Performance - Overall sales during the promotional event increased by over 160% compared to the previous week [1] - JD's direct supply of Jiangsu hairy crabs resulted in the sale of 32,000 crabs in just two days, with a total of over 70,000 crabs sold in two weeks, accounting for approximately 50% of Hong Kong's total crab imports for 2024 [1][3] - Essential goods such as rice and cooking oil saw sales surge to ten times their usual volume, leading to frequent stock shortages [5] Group 2: Consumer Behavior - Consumers expressed satisfaction with the pricing and quality of products, with significant savings reported during the promotional period [5] - The introduction of JD's private label products, such as Seven Fresh dumplings and toilet paper, gained popularity, with sales of toilet paper increasing by over 840% [7] Group 3: Operational Efficiency - The integration of JD's supply chain with Jia Bao's operations has allowed for the introduction of over a hundred selected products, enhancing the variety available to consumers [9] - The average daily foot traffic in stores during the event was double that of regular days, with some stores extending their hours to accommodate demand [10] Group 4: Market Impact - The successful sales and consumer engagement during the 11.11 event demonstrate the effectiveness of JD's supply chain in empowering local retail markets in the Guangdong-Hong Kong-Macao Greater Bay Area [12]