为契合香港严格的食品安全标准，京东构建了全链路品控体系。专业质检团队深入江苏产区，对养殖水 质、饲料及成蟹开展多轮检测；海关人员驻场监督捕捞，严格筛选膏肥黄满、体重达标的优质蟹源，合 格后方可封装。每只大闸蟹均配备专属溯源蟹扣，消费者扫码即可查询养殖基地等信息，极致的品控筑 牢了食品安全防线，夯实了其最大零售商的行业地位。 价格方面，产地直采模式大幅压缩了中间环节成本，使京东佳宝大闸蟹售价较传统渠道低约20%，亲民 定价让优质大闸蟹得以走入寻常百姓家。从上市首3天热销1万只，到"11.11"大促期间两周售出7万多 只，再到消费季末以超19万只的总销量收官，持续的热销印证了香港市民对该模式的高度认可。 2025年香港大闸蟹消费季于12月中旬落幕，京东佳宝交出亮眼成绩单：产地直供江苏大闸蟹累计销量突 破19万只，远超2024年香港全年大闸蟹进口总量，成功登顶香港大闸蟹市场最大零售商。临近年末，京 东佳宝宣布于12月25日至27日开启全港八折大促，七鲜卷纸、花生油、水饺等京东自有品牌好物同步让 利，回馈香港市民。 今年8月京东完成对香港佳宝超市的收购后，双方业务整合快速推进，成效显著。深耕香港34年的佳宝 融入京东 ...

酒水饮品区同样热度拉满。京东酒坊散白酒凭借纯粮品质和亲民价格，五天销量近2吨，吸引众多中老 12月17日，京东折扣超市北京首店在门头沟西山荟正式开业，这家约5000平方米的大型折扣超市，凭 借"京味儿烟火+极致低价"的核心优势，开业五天创下近20万进店客流的亮眼成绩。9.9元/托的鸡蛋以及 京东酒坊散白酒、水饺等多款爆品销量飙升，叠加冬至节点的消费热潮，成为京西年末消费市场的一大 亮点。 开业伊始，门店外便排起蜿蜒长队，收银台、生鲜区、零食区等区域始终人头攒动。数据显示，开业五 天内，多款民生商品销量迎来爆发式增长。其中9.9元30枚的鸡蛋成为最抢手的刚需好物，累计销量近 15万枚，不少家庭消费者一次多箱囤货，直言"这个价格囤着日常吃太划算"。9.9元/斤的散装零食商品 也收获颇丰，销量突破5000斤，超高性价比让其成为市民购物车中的常客。 除了硬核性价比，门店的京味特色也圈粉无数。红糖焙子、老北京排叉等现制京味小吃香气四溢，与现 烤黑椒柠檬烤鸡、意式披萨等中西融合餐品，共同营造出浓厚的烟火气。"论斤卖袜子"等新颖销售方 式，也让消费者在购物中获得新鲜感。 年消费者驻足选购。京东自有品牌京鲜舫的啤酒更是表现突 ...

12月17日，京东折扣超市北京首店在门头沟西山荟正式开业，这家约5000平方米的大型折扣超市，凭 借"京味儿烟火+极致低价"的核心优势，开业五天创下近20万进店客流的亮眼成绩。9.9元/托的鸡蛋以及 京东酒坊散白酒、水饺等多款爆品销量飙升，叠加冬至节点的消费热潮，成为京西年末消费市场的一大 亮点。 开业伊始，门店外便排起蜿蜒长队，收银台、生鲜区、零食区等区域始终人头攒动。数据显示，开业五 天内，多款民生商品销量迎来爆发式增长。其中9.9元30枚的鸡蛋成为最抢手的刚需好物，累计销量近 15万枚，不少家庭消费者一次多箱囤货，直言"这个价格囤着日常吃太划算"。9.9元/斤的散装零食商品 也收获颇丰，销量突破5000斤，超高性价比让其成为市民购物车中的常客。 除了硬核性价比，门店的京味特色也圈粉无数。红糖焙子、老北京排叉等现制京味小吃香气四溢，与现 烤黑椒柠檬烤鸡、意式披萨等中西融合餐品，共同营造出浓厚的烟火气。"论斤卖袜子"等新颖销售方 式，也让消费者在购物中获得新鲜感。 门店的火爆离不开供应链的强力支撑。依托京东成熟的物流体系，生鲜区实现产地直采，5.99元/斤的 猪前尖肉、23.9元/斤的鲜活海白虾等商品，既保 ...

Core Insights - The acquisition of Jia Bao by JD has significantly enhanced the shopping experience in Hong Kong, particularly during the 11.11 Global Shopping Festival, leading to a remarkable increase in consumer traffic and sales [1][9][10] Group 1: Sales Performance - Overall sales during the promotional event increased by over 160% compared to the previous week [1] - JD's direct supply of Jiangsu hairy crabs resulted in the sale of 32,000 crabs in just two days, with a total of over 70,000 crabs sold in two weeks, accounting for approximately 50% of Hong Kong's total crab imports for 2024 [1][3] - Essential goods such as rice and cooking oil saw sales surge to ten times their usual volume, leading to frequent stock shortages [5] Group 2: Consumer Behavior - Consumers expressed satisfaction with the pricing and quality of products, with significant savings reported during the promotional period [5] - The introduction of JD's private label products, such as Seven Fresh dumplings and toilet paper, gained popularity, with sales of toilet paper increasing by over 840% [7] Group 3: Operational Efficiency - The integration of JD's supply chain with Jia Bao's operations has allowed for the introduction of over a hundred selected products, enhancing the variety available to consumers [9] - The average daily foot traffic in stores during the event was double that of regular days, with some stores extending their hours to accommodate demand [10] Group 4: Market Impact - The successful sales and consumer engagement during the 11.11 event demonstrate the effectiveness of JD's supply chain in empowering local retail markets in the Guangdong-Hong Kong-Macao Greater Bay Area [12]

Core Insights - The article highlights the transformation of the "crab-eating experience" in Hong Kong due to JD's supply chain innovations, allowing for fresh Jiangsu hairy crabs to be delivered directly to consumers [1][3][5] Group 1: Supply Chain Innovations - JD's Jia Bao supermarket has introduced a direct supply model, enabling crabs to reach shelves within 12 hours from the farm, marking a significant upgrade in product offerings [3][5] - The first batch of 5,000 pounds of hairy crabs was airlifted directly to Hong Kong, achieving the largest cargo volume since the resumption of crab supplies from mainland China [5][9] Group 2: Market Response and Pricing - The price of hairy crabs at Jia Bao supermarket is approximately 20% lower than traditional channels, with promotional prices for various sizes [7][11] - Between November 3 and 6, Jia Bao sold 10,000 hairy crabs, indicating strong market demand, with expectations to exceed the total import volume for 2024 [7][11] Group 3: Quality Assurance - JD has established a comprehensive quality control system from breeding to retail, including multiple sampling tests and customs supervision to ensure food safety [9][11] - Each crab is equipped with a traceable tag, allowing consumers to verify the source, enhancing consumer confidence in the product [9][11] Group 4: Future Collaborations - Following JD's acquisition of Jia Bao, over a hundred products from JD's supply chain have been introduced, covering various categories and gaining popularity among consumers [11] - Jia Bao plans to continue leveraging JD's supply chain to provide high-quality and cost-effective products to Hong Kong consumers [11]

Core Insights - This year, Hong Kong citizens are experiencing a "freshness revolution" with JD Jiaobao Supermarket introducing live Jiangsu hairy crabs at affordable prices, marking a significant upgrade in product offerings after 34 years of operation [1][7] - The introduction of a direct supply model allows for crabs to be delivered from the farm to the shelf in as little as 12 hours, enhancing the overall crab consumption experience for residents [1][7] Supply Chain and Logistics - JD has successfully established a direct supply channel for hairy crabs from Jiangsu to Hong Kong, utilizing a "full cold chain + air transport" strategy, achieving a record shipment of 5,000 pounds of crabs [7][9] - The supply chain model is a practical application of JD's strategy to center all business operations around supply chain efficiency, showcasing the collaboration between JD and Jiaobao since JD's acquisition of the supermarket [13] Market Response and Sales Performance - The price of hairy crabs at Jiaobao is approximately 20% lower than traditional channels in Hong Kong, with promotional prices attracting significant consumer interest, leading to the sale of 10,000 crabs within a few days [9][11] - The supermarket anticipates that the total volume of hairy crabs sold this season will exceed the total import volume for Hong Kong in 2024, indicating strong market demand [9][11] Quality Control and Consumer Assurance - JD has implemented a comprehensive quality control system from the breeding source to the retail store, ensuring rigorous testing and supervision at each stage of the supply chain [11] - Each crab is equipped with a traceable tag, allowing consumers to verify the source of the crabs, thereby enhancing consumer confidence in food safety [11] Promotional Activities - JD Jiaobao will participate in the JD 11.11 Global Shopping Festival, offering a store-wide 20% discount from November 11 to 12, further promoting high-quality and cost-effective shopping options for Hong Kong residents [3][13]

Core Insights - JD.com has completed the acquisition of Hong Kong's Jia Bao Supermarket, marking a significant step in its strategy to deepen its presence in the Hong Kong market [1] - The acquisition is part of JD's broader strategy to compete with local discount supermarket giants ParknShop and Wellcome [1][8] - The initial promotional campaign offering 20% off at Jia Bao Supermarket has attracted a large number of consumers, indicating strong market interest [2][7] Company Strategy - JD.com invested approximately HKD 4 billion in the acquisition of Jia Bao, which operates over 90 stores in Hong Kong [1] - The company aims to leverage its supply chain advantages to penetrate the Hong Kong retail market and enhance product offerings through competitive pricing [7][10] - JD's previous investment of HKD 1.5 billion in Hong Kong for price and logistics subsidies demonstrates its commitment to the region [7] Market Dynamics - Jia Bao Supermarket is known for its low prices and direct sourcing model, which JD plans to utilize to enhance its competitive edge [6][8] - The Hong Kong supermarket sector is dominated by ParknShop and Wellcome, which together hold approximately 70% market share [8] - The entry of JD.com into the market is expected to intensify competition among discount supermarkets, potentially impacting the market share of existing players [10] Consumer Response - The promotional activities at Jia Bao have led to significant consumer turnout, with reports of long queues and high demand for discounted products [2][4] - Consumers have expressed a desire for more affordable prices and better quality products, indicating a positive reception to JD's entry into the market [2][4] Future Outlook - JD.com plans to introduce nearly 100 private label products and fresh items by the end of the year, expanding its product range in Hong Kong [4][7] - The competitive landscape may shift as JD leverages consumer data to explore higher-margin business opportunities in health and finance [10]

Core Viewpoint - The acquisition of Jia Bao Supermarket by JD is not merely a purchase but a strategic partnership aimed at leveraging JD's supply chain advantages to enhance the shopping experience for Hong Kong consumers [1][2]. Group 1: Acquisition and Partnership - JD has officially announced the completion of its acquisition of Jia Bao Supermarket, aiming to integrate its supply chain capabilities into Jia Bao's extensive offline presence in Hong Kong [1]. - A three-day promotional event offering a 20% discount on all products was launched to celebrate the partnership, showcasing JD's products in Jia Bao stores [1]. Group 2: Product Offerings and Sales Performance - JD has introduced several self-branded products, such as beer and fruit juices, which have quickly gained popularity among Hong Kong consumers, with sales of JD's beer nearly doubling [1]. - The promotion includes popular items like durians and Japanese peaches, leading to long queues at Jia Bao stores [1]. Group 3: Supply Chain and Quality Control - JD aims to utilize its extensive supply chain and logistics capabilities to ensure that high-quality products reach Hong Kong consumers more efficiently [2]. - A rigorous quality management and traceability system is in place for product procurement and development, ensuring compliance with Hong Kong food safety standards [2]. Group 4: Future Plans and Local Management - JD plans to introduce nearly 100 self-branded and fresh products to Jia Bao by the end of the year, covering various categories such as fruits, vegetables, and seafood [3]. - The founder of Jia Bao expressed confidence in maintaining local management while benefiting from JD's technological and resource support, ensuring continued service to the community [3].