Core Insights - The "May Day" holiday has seen a significant increase in both outbound and inbound tourism, driven by the "holiday stitching" trend and visa-free policies [1][6] - Outbound travel orders increased by 20% year-on-year, with traditional destinations like Japan and South Korea remaining popular, while lesser-known visa-free countries like Uzbekistan and Azerbaijan saw a surge in interest [1][5] - Inbound tourism orders skyrocketed by 130% year-on-year, with foreign travelers shifting their focus from major cities to emerging destinations such as Zhuhai and Qingdao [1][6] Outbound Tourism Trends - Popular outbound destinations during the "May Day" holiday included Japan, South Korea, Thailand, and Malaysia, with cruise bookings increasing by 120% [3] - The "12-hour flight circle" destinations, such as Iceland and Hungary, experienced over 170% growth in bookings [5] - Visa-free access has played a crucial role in attracting travelers to lesser-known countries, with Uzbekistan and Azerbaijan seeing increases of 124% and 131% respectively [5] Inbound Tourism Trends - Major cities like Shanghai, Shenzhen, and Guangzhou ranked high in inbound tourism, with hotel bookings from foreign travelers in Zhuhai and Qingdao increasing by 70% and 60% respectively [6][8] - The highest growth in inbound travelers came from Australia, with a 150% increase, followed by Vietnam and Canada with over 80% growth [8] - Cultural experiences and diverse activities have become key attractions for foreign tourists, with significant interest in local food experiences and agricultural activities [9] Consumer Behavior Insights - The demand for local culinary experiences surged, with orders for food-related activities increasing by 6.8 times year-on-year [9] - The implementation of tax refund policies for foreign shoppers has stimulated demand for "China shopping," with notable increases in orders from Shanghai, Shenzhen, and Yiwu [9]