Core Insights - In 2024, China's cross-border e-commerce exports are projected to reach 2.15 trillion RMB, marking a 16.9% year-on-year increase, setting a new historical high. In the first half of this year, the total cross-border e-commerce import and export volume was 1.32 trillion RMB, with a growth rate of 5.7%, continuing to outpace the overall national foreign trade growth. Cross-border e-commerce is becoming a crucial engine for the upgrade and transformation of China's foreign trade [1] Group 1: Innovation in Cross-Border E-Commerce - Increased investment in independent innovation: Nearly 90% of surveyed companies have original products, over 30% have created new consumption scenarios and categories, and more than 60% have won international awards for their products. Innovation capability is a key competitive factor in cross-border e-commerce [3] - Significant technological benefits: Over 75% of high-tech products in surveyed companies are in smart home, consumer electronics, and professional equipment sectors. Innovations in materials technology, sustainability, digitalization, and customization are steadily advancing in fast-moving consumer goods like outdoor gear and apparel [4] - Widespread application of AI: Approximately 45% of surveyed cross-border e-commerce companies utilize generative AI for product and service innovation, covering the entire supply chain from product selection to design and customer service experience [5]