Core Insights - Tmall International serves as a crucial platform for overseas brands aiming to enter the Chinese market, facilitating significant growth and brand recognition [1][4][9]. Group 1: Brand Growth and Market Entry - WHC, a Belgian fish oil brand, experienced exponential sales growth after joining Tmall International in 2019, with sales increasing from 2.6 million RMB during the 2019 Double 11 to over 120 million RMB by 2025 [2][12]. - Over 2,000 new brands joined Tmall International in the past year, launching over 10,000 new global products [2]. - The ongoing 8th China International Import Expo coincides with Double 11, providing a significant platform for overseas brands to debut in the Chinese market [4][5]. Group 2: Strategic Partnerships and Market Potential - Major global groups, including Amorepacific and Charoen Pokphand Group, signed strategic agreements with Tmall International to enhance their presence in the Chinese market [4][5]. - Tmall International's General Manager highlighted the vast consumer potential in China's large market, presenting significant opportunities for global brands [4]. Group 3: Logistics and Operational Support - Tmall International has improved logistics efficiency, reducing delivery times from seven days to just one day for products shipped from bonded warehouses [11]. - The platform provides dedicated support for new brand merchants, including inventory management and logistics assistance [10][11]. - Tmall International has established a robust global supply chain network, integrating over 140 overseas and bonded warehouses, and connecting 500 international transport routes [11]. Group 4: Long-term Collaboration and Market Adaptation - Tmall International emphasizes a long-term partnership approach, focusing on brand-market fit and the commitment of brands to the Chinese market [15]. - The platform has reduced entry barriers and operational costs for overseas brands, including waiving certain service fees and increasing commission return rates for new merchants [13][15]. - Tmall International's diverse business models, including self-operated and global sourcing, cater to various brand needs and consumer demands [15].