Core Insights - Tmall International serves as a crucial platform for overseas brands aiming to enter the Chinese market, facilitating significant growth and brand recognition [1][4][9]. Group 1: Brand Growth and Market Entry - WHC, a Belgian fish oil brand, experienced exponential sales growth after joining Tmall International in 2019, with sales increasing from 2.6 million RMB during the 2019 Double 11 to over 120 million RMB by 2025 [2][12]. - Over 2,000 new brands joined Tmall International in the past year, launching over 10,000 new global products [2]. - The ongoing 8th China International Import Expo coincides with Double 11, providing a significant platform for overseas brands to debut in the Chinese market [4][5]. Group 2: Strategic Partnerships and Market Potential - Major global groups, including Amorepacific and Charoen Pokphand Group, signed strategic agreements with Tmall International to enhance their presence in the Chinese market [4][5]. - Tmall International's General Manager highlighted the vast consumer potential in China's large market, presenting significant opportunities for global brands [4]. Group 3: Logistics and Operational Support - Tmall International has improved logistics efficiency, reducing delivery times from seven days to just one day for products shipped from bonded warehouses [11]. - The platform provides dedicated support for new brand merchants, including inventory management and logistics assistance [10][11]. - Tmall International has established a robust global supply chain network, integrating over 140 overseas and bonded warehouses, and connecting 500 international transport routes [11]. Group 4: Long-term Collaboration and Market Adaptation - Tmall International emphasizes a long-term partnership approach, focusing on brand-market fit and the commitment of brands to the Chinese market [15]. - The platform has reduced entry barriers and operational costs for overseas brands, including waiving certain service fees and increasing commission return rates for new merchants [13][15]. - Tmall International's diverse business models, including self-operated and global sourcing, cater to various brand needs and consumer demands [15].

Core Insights - The eighth China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, with participation from 155 countries, regions, and international organizations, featuring over 4,100 overseas enterprises and an exhibition area exceeding 430,000 square meters [1][3] Group 1: Hong Kong Participation - Approximately 380 enterprises from Hong Kong are participating, marking a new high in the number of exhibitors from the region [1] - The Hong Kong exhibition area in the China Pavilion is themed "Connecting Internally and Externally: A Brilliant New Chapter," showcasing Hong Kong's dual advantages under "One Country, Two Systems" [3] - Over 40% of the participating Hong Kong enterprises are first-time exhibitors, covering sectors such as food, innovative technology, medical technology, professional services, logistics, and information technology [4] Group 2: Focus on Food and Services - The "Hong Kong Food Pavilion" features 33 enterprises presenting six categories of products, emphasizing health and taste, including both classic brands and emerging health-focused products [7] - The "Hong Kong Services Pavilion" includes 21 enterprises showcasing innovations in technology, medical services, finance, logistics, and information technology [7][11] Group 3: Promotion of Hong Kong as a Gateway - A promotional event titled "Hong Kong: The Preferred Platform for Mainland Enterprises Going Global" attracted around 500 participants, highlighting Hong Kong's unique role in assisting mainland enterprises to access international markets [12] - The Hong Kong government is establishing a "Mainland Enterprises Going Global Task Force" to support these initiatives further [14] Group 4: Market Dynamics - The CIIE reflects strong demand from Chinese consumers for various products, countering claims of "consumption downgrade" [15] - Hong Kong businesses are actively engaging with the mainland market, utilizing new sales channels such as live streaming to promote their products [15][16]