Core Insights - Tmall International serves as a crucial platform for overseas brands aiming to enter the Chinese market, facilitating significant growth and brand recognition [1][4][9]. Group 1: Brand Growth and Market Entry - WHC, a Belgian fish oil brand, experienced exponential sales growth after joining Tmall International in 2019, with sales increasing from 2.6 million RMB during the 2019 Double 11 to over 120 million RMB by 2025 [2][12]. - Over 2,000 new brands joined Tmall International in the past year, launching over 10,000 new global products [2]. - The ongoing 8th China International Import Expo coincides with Double 11, providing a significant platform for overseas brands to debut in the Chinese market [4][5]. Group 2: Strategic Partnerships and Market Potential - Major global groups, including Amorepacific and Charoen Pokphand Group, signed strategic agreements with Tmall International to enhance their presence in the Chinese market [4][5]. - Tmall International's General Manager highlighted the vast consumer potential in China's large market, presenting significant opportunities for global brands [4]. Group 3: Logistics and Operational Support - Tmall International has improved logistics efficiency, reducing delivery times from seven days to just one day for products shipped from bonded warehouses [11]. - The platform provides dedicated support for new brand merchants, including inventory management and logistics assistance [10][11]. - Tmall International has established a robust global supply chain network, integrating over 140 overseas and bonded warehouses, and connecting 500 international transport routes [11]. Group 4: Long-term Collaboration and Market Adaptation - Tmall International emphasizes a long-term partnership approach, focusing on brand-market fit and the commitment of brands to the Chinese market [15]. - The platform has reduced entry barriers and operational costs for overseas brands, including waiving certain service fees and increasing commission return rates for new merchants [13][15]. - Tmall International's diverse business models, including self-operated and global sourcing, cater to various brand needs and consumer demands [15].

Core Insights - The article highlights the acceleration of import consumption upgrades in China, particularly during the "Double 11" shopping festival and the China International Import Expo, indicating a shift from bulk discount purchases to a focus on quality and specialized experiences [2][3]. Group 1: Import Consumption Trends - Import consumption is showing strong resilience and vitality, with 927 imported brands doubling their sales compared to last year, and 9 brands surpassing 100 million in sales [2]. - Consumers are moving from "stockpiling" to "trying new" products, with a willingness to pay for niche brands and specialized functions, indicating a shift in purchasing behavior [3][9]. - The demand for high-quality products is increasing, with significant growth in categories like oral anti-aging products, which saw a sales increase of 353% during "Double 11" [3][4]. Group 2: Consumer Behavior Changes - Consumers are becoming more knowledgeable about product ingredients and formulations, leading to a demand for scientifically-backed content from brands [4]. - The beauty and personal care sector is witnessing a rise in niche products, with scalp care products growing by 98% and specific brands like Gotukola and MY.ORGANIC achieving over 400% growth [4][10]. - The trend of "scientific nutrition" is emerging in the pet care market, with brands like VERSELE-LAGA seeing success due to a shift in consumer awareness [6]. Group 3: Market Dynamics and Brand Strategies - The integration of the China International Import Expo with "Double 11" has created a rapid "new product access chain," allowing over 100 global new products to launch simultaneously [7]. - Brands are required to establish a streamlined process for research, compliance, and market entry, enhancing operational efficiency [7][8]. - The shift from price competition to value consumption is evident, with 57% of consumers willing to pay for emotional value, reflecting a deeper market transformation [9][10]. Group 4: Future Growth Potential - The Chinese market is seen as a rapid growth engine for global brands, with the ability to turn innovative products into popular items within weeks [10]. - As "quality," "professionalism," and "individuality" become core themes in import consumption, the next growth curve for global brands is quietly unfolding in China [10].

Core Insights - The article highlights the acceleration of import consumption upgrades during the "Double 11" shopping festival and the China International Import Expo, indicating a shift from bulk discount purchases to a focus on quality and specialized experiences [1][2][17] Import Consumption Trends - Import consumption is showing strong resilience, with data from Tmall International indicating that 927 imported brands saw a year-on-year sales increase, with 9 brands exceeding 100 million yuan and 44 products surpassing 10 million yuan in sales [2] - Consumers are moving from "stockpiling" to "trying new products," with a willingness to pay for niche brands and specialized functions, emphasizing quality, ingredients, and experiences over price [5][16] Market Segmentation and Consumer Behavior - The rise of niche markets is reshaping consumer logic, with younger consumers driving growth in health and beauty sectors, particularly in oral anti-aging products, which saw a sales increase of 353% during "Double 11" [5][9] - The demand for personalized and scientifically-backed products is increasing, as consumers become more knowledgeable about ingredients and formulations [6][7] Supply Chain and Market Efficiency - The integration of smart supply chains and overseas warehouses has enabled a rapid launch of over 100 global new products during the "Double 11" following their debut at the Import Expo [12][13] - Tmall International is providing comprehensive support for new brands, addressing challenges related to entry, costs, and channels, which has led to significant sales growth for brands like Maxigenes [13][17] Shift from Price Competition to Value Consumption - The import market is transitioning from price wars to value-driven consumption, with 57% of consumers willing to pay for emotional value, reflecting a shift towards emotional and experiential purchasing [16] - The focus is moving from practicality to emotional value, with consumers increasingly seeking unique experiences and specialized brands [16][17]