Core Insights - Etsy has over 92 million active buyers and 7.7 million active sellers across 234 countries, attracting many cross-border sellers [1] Group 1: Store Setup Costs - Listing fee: Sellers pay $0.20 for each product listed, which expires after four months, requiring renewal if unsold [4] - Store design fee: While opening a store is free, costs arise from designing logos, banners, or product photography, depending on seller choices [4] Group 2: Transaction Costs - Transaction fee: A 6.5% fee is charged on the total sale price, including shipping and gift wrapping [5] - Payment processing fee: Fees vary by country; for example, in the US, it is 3% + $0.25, while in China it is 6.5% + $0.30, and in France, it is 4% + €0.30 [5] - Currency conversion fee: A 2.5% fee applies for currency conversions [5] - Withdrawal fees: Domestic sellers withdrawing overseas funds to local banks incur fees, such as $35 per transaction via PayPal, or a 0.5% fee through third-party platforms like WindPayer [5] Group 3: Shipping and Packaging Costs - Shipping costs: Sellers offering free shipping must cover these costs, which depend on product size, weight, and destination [6] - Packaging materials cost: Costs vary based on the materials used, such as boxes, bubble wrap, or padded envelopes [6] Group 4: Marketing and Advertising - Etsy provides a paid advertising platform for sellers to promote their products, with costs based on the seller's budget. Sellers can also use social media platforms like Instagram, Facebook, and Pinterest for promotion [7] Group 5: Other Costs - Software and tools fee: Some sellers may invest in inventory management, accounting, or product photography optimization tools [10] - Taxes: Sales tax varies based on the locations of sellers and buyers [10] - Etsy Plus subscription fee: Good-standing sellers may opt for Etsy Plus, which costs $10 per month and offers advanced store customization, custom domain names, and additional listing features [10]