Core Viewpoint - The company Youkeshu is facing a significant operational crisis following a drastic revenue decline and internal shareholder disputes, leading to a change in its management team and a struggle for control over the company [1][3]. Company Overview - Founded in 2010 and headquartered in Longgang, Shenzhen, Youkeshu was once a leading player in the cross-border e-commerce sector, achieving sales exceeding 5 billion yuan and operating in over 200 countries [2]. - The company initially thrived by leveraging a comprehensive supply chain in Shenzhen and adopting a multi-platform, multi-account, and multi-category distribution model [2]. Financial Performance - In the first half of the year, Youkeshu's revenue plummeted to 42.57 million yuan, a year-on-year decrease of 81.33% [2]. - Although the company reported a net profit, it heavily relied on non-recurring income, with a net profit excluding non-recurring items showing a loss of nearly 9 million yuan, indicating a weak recovery foundation [2]. Internal Management Issues - The company has been embroiled in internal management disputes, highlighted by a regulatory notice from the Shenzhen Stock Exchange that revealed a paralyzed governance structure [3]. - Shareholder Wang Wei, holding 18% of the shares, faced resistance from the board when attempting to convene a shareholder meeting to discuss board restructuring [3]. - Legal actions escalated between shareholders, with Wang Wei suing for 16.57 million yuan and the company counter-suing for approximately 10 million yuan [3]. Management Changes - Following the internal conflicts, a new management team has taken over, with a recent board meeting resulting in unanimous approval of new leadership positions, including the general manager and financial director [3]. - The company has announced the establishment of two wholly-owned subsidiaries aimed at resource acquisition and market expansion, marking a strategic shift in response to current challenges [4]. Strategic Direction - Youkeshu is attempting to pivot towards new business models, although it still appears to cling to its traditional distribution logic rather than fully embracing industry trends towards brand building and refined operations [4]. - The newly established subsidiaries will engage in a wide range of trade activities, including food, cosmetics, and electronic products, reflecting an effort to diversify its offerings [4].