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阿里巴巴国际站开店入驻费用及条件流程
Sou Hu Cai Jing· 2025-08-27 03:27
Membership Structure - Alibaba International Station offers three tiers of membership services based on merchant needs and business scale, with significant differences in rights, service support, and applicable scenarios [2][5][6] - The three membership tiers are: - Export Pass: Basic membership at 35,800 yuan/year, providing essential digital foreign trade functions suitable for startups and small foreign trade merchants [5] - Verified: Intermediate membership at 90,000 yuan/year, offering enhanced services including official certification and better traffic allocation for growing merchants [5] - Verified Pro: Highest membership level, integrating all previous benefits with additional top-tier resources and advanced marketing tools for leading merchants [6] Advertising Types - The platform focuses on "precise customer acquisition and traffic locking," with two main types of advertising: Smart Precision Promotion and Brand Advertising [7][11] - Smart Precision Promotion (P4P) operates on a pay-per-click model, utilizing AI to optimize promotional effectiveness and reduce operational barriers for new merchants [11][12] - Brand Advertising includes fixed-position promotions like "Wending" and "Top Position," aimed at long-term brand recognition and traffic acquisition [13][14] Store Registration Process - The store registration process involves several steps: 1. Qualification preparation, ensuring the merchant is a legally registered entity with compliant products [17] 2. Account registration and qualification review, typically taking one to two hours [17] 3. Choosing a membership type and payment, with services activated upon payment completion [17] 4. Store setup and product listing using AI tools for optimization [17] 5. Launching operations and promotions, leveraging data analysis for market strategy [18] Operational Strategies - Effective store operation on Alibaba International Station requires a comprehensive approach focusing on traffic acquisition, conversion enhancement, customer retention, and compliance [25][26] - Key strategies include precise positioning, smart marketing, transaction assurance, customer management, and compliance management [25][26] - The use of AI tools is emphasized for cost reduction and efficiency improvement, aiding in product promotion and customer interaction [26]