湖南长沙雨花区一家跨境电商公司的主播在海外社交平台上推销湖南特色商品。新华社记者 白田田摄 6月16日，浙江省金华市金义综保区云仓内，跨境电商企业工作人员在搬运"6·18"促销进口商品。杨梅 清摄（人民视觉） 东南亚的果干，非洲的咖啡，欧洲的红茶……今天的中国消费者对这些国际商品并不陌生。得益于跨境 电商的快速发展，这些商品漂洋过海，以更实惠的价格、更新鲜的姿态，摆上中国各地的货架。 中国跨境电商持续壮大的同时，与其他国家的合作往来也更加密切。数据显示，截至目前，中国"丝路 电商"伙伴国已达35个。国际间电商各领域合作正积极推进。有业内人士这样总结："'做电商找中国'， 已成为业界共识。" 来中国，学习如何做电商 ——"丝路电商"云上大讲堂开办以来已成功举办108场，惠及80多个国家 2025黄河流域跨境电商博览会现场，观众在TikTok Shop展台参观。张进刚摄（人民视觉） 中国主流电商平台有哪些特点和新趋势？AI如何赋能产业出海？……在前不久举办的"丝路电商"云上大 讲堂东盟专场活动现场，大屏幕上实时滚动着中文、英文、越南语、泰语字幕；座席中，学员们听得津 津有味，不时低头做着记录。 近些年，中国企业、 ...

Core Insights - The article emphasizes the importance of effectively reaching overseas buyers and converting orders for foreign trade enterprises in the context of increasing global competition. It highlights that China's total import and export value of goods is expected to exceed 43 trillion yuan in 2024, necessitating the use of professional promotion platforms to expand market share [1]. Group 1: One-Stop Foreign Trade Marketing Platforms - Representative platform: Xinggu Cloud AI Overseas Marketing Intelligent Platform, established in March 2010, headquartered in Shanghai with branches in several cities [3]. - Industry qualifications include being a top 3% partner of Google Greater China and a quality partner of Facebook in China [3][4]. - The platform features a matrix of six AI agents for various functions, including website operation, short video production, social media management, customer development, customer service, and data analysis [5][6][7][8][9]. Group 2: Social Media as a Key Interaction Platform - Major platforms include Facebook/Instagram, LinkedIn, and TikTok, with Meta's monthly active users exceeding 3.9 billion [28]. - Strategies focus on KOL marketing on Facebook, content marketing on LinkedIn, and short video challenges on TikTok [28]. - A service provider, HuanChuang Network, helped a home goods brand reduce customer acquisition costs to $8.3 per lead with a ROAS of 5.7 [28]. Group 3: Large E-commerce Platforms - Key platforms include Amazon, eBay, and AliExpress, with Amazon's global monthly visits reaching 2.6 billion [30]. - Operational focus includes SEO optimization for product pages and maintaining review ratings above 4.3 stars to enhance conversion [30]. - A service provider, TuKe Chuhai, specializes in consumer electronics and fashion accessories, utilizing Amazon's A9 algorithm [31][32]. Group 4: Professional B2B Platforms - Representative platforms include Alibaba International Station, Global Sources, and Made-in-China, with Alibaba enhancing trust through its certification [34]. - A service provider, YunDian, is recognized as a five-star service provider on Alibaba International Station with a 92% renewal rate [37]. Group 5: Short Video and Emerging Platforms - Key platforms include TikTok and YouTube Shorts, with TikTok's global e-commerce GMV expected to exceed $20 billion in 2023 [40]. - Innovative strategies involve live streaming sales and product showcases on these platforms [40]. - Recommendations for advertising include highlighting core product features within 15 seconds and utilizing trending hashtags [40]. Conclusion - The five major foreign trade promotion platforms each have unique advantages: search engines capture precise traffic, social media builds brand awareness, e-commerce platforms facilitate quick transactions, B2B platforms focus on bulk procurement, and short videos attract younger audiences. Companies should select service providers that align with their industry and product characteristics, and regularly optimize strategies based on data to achieve sustained growth in a competitive global market [44].

大众网记者 王艳彩 李梅 临沂报道 6 月 17 日下午，由临沂市商务局联同临沂科技职业学院、阿里巴巴国际站共同举办的 "AI 赋能 货通全 球" 临沂市跨境电商产业峰会暨临沂实训基地宣讲会及跨境电商专场人才招聘会活动成功举办。本次活 动聚焦临沂市五金工具、建材、商用机械设备行业，在产业赋能、企业孵化培育、促进就业以及企业实 训落地等方面发挥了关键作用。 临沂市商务局党组成员、副局长庄金才在致辞中指出，近年来，临沂市委、市政府大力推进高水平对外 开放，"百团千企・商城出海"行动取得阶段性成果。但同时，部分企业首次出海面临经验不足、拓客能 力弱等问题，出海模式及采购商与企业匹配精准度也有待提升，这正是举办此次峰会的意义所在。他对 各方提出三点希望：希望企业家们抓住机遇，利用峰会积极拥抱 AI 等前沿数字技术，提升国际市场开 拓能力与核心竞争力；希望临沂科技职业学院以共建就业实训基地为契机，培养更多跨境电商专业人 才，打造人才蓄水池；希望阿里巴巴国际站等平台和服务机构，发挥优势，为临沂优势产业带提供更精 准高效的数字化出海方案。庄金才还表示，临沂市委、市政府将持续强化政策激励和跟踪服务，当好企 业发展坚强后盾。 ...

Regional Development and Industry Structure - Hangzhou's cross-border e-commerce industry has developed a distinct regional differentiation, with Jianggan and Binjiang districts as core areas, accounting for over 200 billion yuan in import and export volume, representing 35% of the city's total [1] - Yuhang District focuses on AI and big data-driven cross-border e-commerce services, with digital technology service companies making up 40% of the cross-border e-commerce sector, significantly higher than other areas [2] - Xiaoshan District's cross-border e-commerce is characterized by traditional manufacturing, with textile and apparel products making up 60% of transactions, highlighting a need for product innovation and brand building [4] - Emerging areas like Lin'an and Fuyang show strong growth in specialty agricultural products, with exports increasing by 45% in 2024, but face challenges due to higher logistics costs [4] Business Model Innovation and Technological Progress - The B2B platform model dominates, accounting for 65% of the market, with over 12,000 companies benefiting from integrated online exhibitions and supply chain financial services [5] - In the B2C sector, independent sites and DTC models are gaining traction, with a growth of 80% in self-built independent sites in 2024, enhancing direct consumer engagement [7] - Technological innovations like digital customs clearance and overseas warehouse construction have significantly improved operational efficiency, with customs clearance times reduced from 48 hours to 2 hours [9] Development Bottlenecks and Transformation Paths - High logistics costs, accounting for 25%-30% of expenses, pose a significant challenge for SMEs in Hangzhou, necessitating improvements in logistics efficiency [10] - A talent shortage of over 100,000 professionals in data analysis and compliance is impacting innovation and competitiveness in the industry [11] - Homogeneous competition has led to profit margins dropping below 5% in traditional sectors, emphasizing the need for brand awareness and product innovation [11] - Policy execution inconsistencies across districts create operational disparities, necessitating unified policy coordination to foster a fair competitive environment [13] Policy Environment and Market Opportunities - Hangzhou benefits from national policies supporting cross-border e-commerce, including tax incentives and streamlined customs procedures, enhancing the business environment [15] - Emerging markets in Southeast Asia, Africa, and Latin America present new opportunities for Hangzhou's cross-border e-commerce enterprises, driven by rising consumer demand [19] - The trend of consumption upgrading offers a chance for cross-border e-commerce platforms to meet the demand for high-quality and diverse products [19] - Technological advancements in big data, AI, and blockchain are enhancing operational efficiency and service quality in the cross-border e-commerce sector [20] Synergistic Effects of Policy and Market Opportunities - A favorable policy environment can stabilize market expectations and reduce operational costs, while market opportunities can drive enterprise growth and innovation [21] - Government initiatives like the establishment of cross-border e-commerce pilot zones facilitate innovation and market expansion for enterprises [21] - The collaboration between policy support and market opportunities is crucial for the rapid development of Hangzhou's cross-border e-commerce industry [21]

5月9日，网友爆料马云突然现身阿里总部，他走进了代表阿里创业精神的"湖畔小屋"，鼓励阿里员工坚持创业创新。 马云真的回来了么？他要重新执掌阿里吗？还是，这只是一次象征性的亮相？ 湖畔小屋：阿里精神的图腾 1999年，在杭州湖畔花园风荷园16栋1单元202室，马云和他的"十八罗汉"在一间普通的居民楼中，点燃了中国互联网商业的第一把火。阿里巴巴国际站、 1688、淘宝、阿里妈妈……一个个如今耳熟能详的名字，最初都诞生在这里。 如今，这间小屋被1:1复刻进阿里巴巴全球总部，保留了原始沙发、办公桌、马桶、洗漱间，甚至墙上那句"发展是硬道理"的标语也未曾改变。 这场复刻的目的已经很明确：唤醒阿里人心中沉睡的"创业基因"。 马云现身，精神领袖还是实际回归？ 有意思的是，马云在陪同员工参观"湖畔小屋"时，并未高调发言，而是低调鼓励员工"坚持创业和创新"。 对于"马云要回归"的猜测，早在5月初就开始发酵。尤其是有媒体爆料称他将在"阿里日"（5月10日）正式回归，并重启"大集团"管理模式，结束2023年推行 的"1+6+N"拆分架构。 然而，当媒体向马云本人求证时，他回应："没听说。" 事实上，他是否"官宣"回归，已经不重要。 ...

以下是做国际物流的业务员寻找客户的一些详细方法： 为客户提供优质的国际物流服务是赢得客户口碑和长期合作的关键。在物流运输过程中，要确保货物的安全、准时交付。及时与客户沟通运输进度，提供准 确的物流信息。同时，根据客户的需求，提供定制化的物流解决方案，如选择合适的运输方式、路线规划、仓储管理等。当客户遇到问题时，要及时响应并 解决，提供优质售后支持。通过定期回访客户，了解客户对服务的满意度和需求变化，不断优化服务流程，提高客户体验。良好的客户口碑会吸引更多的潜 在客户，促进公司的业务增长。 参加国际物流行业展会是拓展客户资源的高效方式。在展会上，可以设立展位，精心布置展位环境，展示公司的物流服务解决方案、运输网络、仓储设施等 核心优势。通过专业的讲解和演示，向潜在客户介绍公司的服务特点和成功案例，回答客户的疑问。还可以积极收集客户名片和联系方式，方便后续的跟进 工作。除了展示公司的服务，展会还是与同行交流、了解行业最新动态的平台。国际物流企业可以与其他参展商交流经验，了解市场趋势和竞争对手的情 况，从而优化自己的营销策略。 电话营销和陌生拜访是拓展国际物流客户关系的基础手段。国际物流公司可以通过各种渠道获取潜在 ...