近日，一个新词"阿里巴巴挖掘机"在海外视频平台上爆火。 它被很多海外网友用来形容阿里的B2B出海平台国际站上，远销欧美的高质量、高性能却适合普通家庭购买的小 型挖掘机。 他再发了一个探访视频，再度爆火，50多万人围观一座中国工厂。 而Frengen的经历并非个例，记者从山东华翊了解到，目前海外买家对小型挖掘机的购买情绪高涨，2025年华翊小 型挖掘机的出货量快速上升，仅在阿里国际站上，订单量就增长了超过53%。 据了解，这个新词缘起于海外一位名叫Frengen Engineering的DIY视频博主，他被这种神奇的挖掘机连续震撼了两 次。 起初，Frengen只是在日常逛阿里国际站时，发现上面的小型挖掘机仅需2000美元。他本来还以为是这只是玩具模 型，好奇心驱使，下了一单。 三个月后，当他开箱的那一刻，马上被高质量、功能完善、性能超过本土品牌的挖掘机震撼到。他拍摄的开箱视 频一经发出爆火网络，很快就有415万的观看量。 他在视频里创造了这个新词：阿里巴巴挖掘机。评论区有网友不断在讨论这个"阿里巴巴挖掘机"，也有不少网友 想购买同款挖掘机，询问如何购买。 紧接着，Frengen更好奇了，他专程飞了一趟山东济宁 ...

近日，一个新词"阿里巴巴挖掘机"在海外视频平台上爆火。 它被很多海外网友用来形容阿里的B2B出海平台国际站上，远销欧美的高质量、高性能却适合普通家庭购买的小型挖掘机。 据了解，这个新词缘起于海外一位名叫Frengen Engineering的DIY视频博主，他被这种神奇的挖掘机连续震撼了两次。 起初，Frengen只是在日常逛阿里国际站时，发现上面的小型挖掘机仅需2000美元。他本来还以为是这只是玩具模型，好奇心驱使，下了一单。 三个月后，当他开箱的那一刻，马上被高质量、功能完善、性能超过本土品牌的挖掘机震撼到。他拍摄的开箱视频一经发出爆火网络，很快就有415万的观 看量。 Not the biggest machine, but I gu l Bought a Mini Excavator From China and THIS Arrived! 6.43万位订阅者 Frengen Engineering 6.43万位订阅者 订阅 4,156,706次观看 2025年10月24日 #VoteExcavator #Reolink #engineering You've probably thought abo ...

证券日报网讯1月8日，两面针（600249）在互动平台回答投资者提问时表示，目前公司进出口业务依托 阿里巴巴国际站、中国制造网以及Lazada、Shopee、Tiktok等跨境出海平台拓宽海外业务；在传统渠道 上通过存量市场维稳与价值深挖，巩固基本盘，激活市场潜能，并尝试以新品驱动利润提升。 ...

两面针（600249.SH）1月8日在投资者互动平台表示，目前公司进出口业务依托阿里巴巴国际站、中国 制造网以及Lazada、Shopee、Tiktok等跨境出海平台拓宽海外业务；在传统渠道上通过存量市场维稳与 价值深挖，巩固基本盘，激活市场潜能，并尝试以新品驱动利润提升。 （文章来源：每日经济新闻） 每经AI快讯，有投资者在投资者互动平台提问：公司出口业务规模小且毛利率极低，请问目前在计划 和实施哪些举措，以提升出口业务的规模和利润水平？ ...

南山区委书记黄湘岳，南山区副区长、蛇口街道党工委书记李志娜等领导参与活动，阿里巴巴集团副总 裁刘菲及近百家跨境企业、创业者齐聚一堂，共同见证了此次活动。 "此次合作是南山深化政企协同、赋能产业升级的关键举措，更是我们布局跨境电商生态、连接全球资 源的重要一步。"李志娜对此次合作表达了高度期许。 12月17日，深圳阿里中心与全球服务中心Go Global战略合作签署暨Y/OUR SPACE启幕仪式在深圳举 行，作为阿里巴巴首次与地方区级出海服务平台开展深度共建，本次合作标志着政企双方在跨境出海与 产业赋能模式上迈出关键一步。通过"政府公共服务体系 + 平台型企业数字能力 + 实体空间载体"的融 合创新，双方将共同打造面向中小企业和创新主体的跨境出海综合赋能平台。 立体化助力出海，首批20家企业现场入驻Y/OUR SPACE 刘菲在致辞中强调阿里巴巴作为实体经济全球化服务者的角色定位，并清晰地介绍了与全球服务中心的 协作生态："Y/OUR SPACE就是我们共同打造的'首站'，阿里巴巴国际站的数字外贸能力、菜鸟的智慧 物流网络、阿里云的数字化基础设施等将与全球服务中心所构建的政府级公共服务网络与'五务'生态深 度 ...

（原标题：香港大学教授谭亮：三大维度打造中国企业出海"硬实力"） 南方财经 21世纪经济报道记者 袁思杰 香港报道 2025年，中国企业出海浪潮持续澎湃。 海关总署数据显示，前10个月，我国货物贸易出口达22.12万亿元同比增长6.2%，全行业对外直接投资 同比增长7%，其中对"一带一路"共建国家非金融类直接投资增幅高达 22.3%。 在此背景下，香港大学经管学院实务教授谭亮接受了南方财经全媒体记者专访。他指出，当前出海环境 在政策合规、竞争格局与本地化需求上发生结构性变化，企业需以AI为基建、以本地化为核心、以代 际协同为动力，打造出海"硬实力"。 作为长期深耕全球化战略与企业管理领域的专家，谭亮曾在阿里巴巴、通用电气等知名跨国企业担任核 心管理岗位，拥有丰富的企业战略咨询经验，其研究聚焦AI 赋能、跨文化管理与出海模式创新，为众 多出海企业提供战略指导，对行业趋势有着深刻洞察。 数字化与人工智能等技术的演进，正降低企业出海的门槛，尤其为中小型企业开辟了迈向更广阔市场的 路径。世界贸易组织《2025世界贸易报告》预测，到2040年，AI有望带动全球贸易增长近40%，进一步 印证了技术对企业出海的助力。 谭亮 ...

Core Insights - Suzhou is experiencing significant growth in the cross-border e-commerce sector, with local businesses increasingly seeking to expand into international markets through this channel [1] - Professional training in cross-border e-commerce is essential for companies to effectively navigate this evolving landscape [1] Group 1: Basic Concepts and Significance of Cross-Border E-Commerce - Cross-border e-commerce involves transactions between entities in different customs territories, utilizing e-commerce platforms for transactions and logistics [1] - Engaging in cross-border e-commerce allows Suzhou companies to reach global consumers directly, reduce intermediaries, and enhance profit margins [1] - The internet enables businesses to test new products and market responses at lower costs, thereby mitigating operational risks [1] - Cross-border e-commerce aids in building independent brands and increasing international visibility [1] Group 2: Core Content of Cross-Border E-Commerce Training - Market analysis and product selection strategies are fundamental training components, focusing on understanding consumer habits, cultural characteristics, and legal regulations in various regions [2] - Training includes platform operation and store management, covering major platforms like Alibaba International, Amazon Global, and AliExpress, teaching registration, store setup, product listing, and order processing [2] - Cross-border logistics and warehousing management are critical, with training on international courier selection, customs clearance processes, and overseas warehouse setup to optimize logistics and control costs [3] - Cross-border payment methods and risk management are addressed, including various payment options and strategies for managing exchange rate risks and transaction disputes [3] Group 3: Application of Trade Finance Service Platforms - Trade finance service platforms, such as "Yunqiao Cross-Border," support cross-border trade enterprises by addressing financing, payment, and risk management challenges [7] - The platform offers comprehensive services throughout the enterprise's internationalization lifecycle, from exhibition services to digital RMB cross-border settlement [9] - Digital RMB smart contracts enhance payment automation, improving transparency and efficiency while reducing operational costs [10] - The platform's specialized evaluation model for foreign trade enterprises helps lower financing thresholds and increase funding availability [10] - It optimizes cross-border settlement models, providing alternatives to traditional payment methods with benefits like same-day fund availability and no transaction fees [11] Group 4: Practical Value of Cross-Border E-Commerce Training - Professional training equips companies with essential knowledge and skills, facilitating a better understanding of international trade rules and e-commerce operations [13] - Skills learned can be directly applied to store management, product promotion, and customer service, enhancing operational efficiency [13] - Continuous learning is crucial in the rapidly evolving cross-border e-commerce field, necessitating regular training and industry engagement [14] Group 5: Conclusion - Cross-border e-commerce presents new opportunities for Suzhou enterprises to expand internationally, with systematic training enabling them to seize these opportunities effectively [14] - Utilizing financial service platforms like "Yunqiao Cross-Border" can help address operational challenges and enhance competitiveness [14] - As the digital economy evolves, cross-border e-commerce will continue to develop new models and opportunities, requiring companies to maintain a learning mindset for sustainable growth [14]

Group 1: Export Development and Economic Measures - The Prime Minister of Pakistan, Shahbaz Sharif, has ordered the immediate abolition of a 0.25% Export Development Surcharge (EDS) to reduce operational costs for exporters and enhance their competitiveness in global markets [9] - In the first four months of the fiscal year 2025-2026, the top three export destinations for Pakistan were the United States, China, and the United Kingdom, with total exports to the US amounting to $2.188 billion, a year-on-year increase of 7.41%, while exports to China and the UK decreased by 3.03% and 1.03%, respectively [10] Group 2: Employment and Labor Market Trends - Pakistan's unemployment rate has risen to 7.1% in the fiscal year 2024-2025, the highest level in 21 years, with 4.6 million out of 5.9 million unemployed individuals being educated [10] - The employment share in agriculture has decreased by 4 percentage points to 33.1%, while the share in wholesale and retail trade has increased to 16% [10] Group 3: Manufacturing and Technology - The production of smartphones in Pakistan has reached 53% of total mobile phone production as of October, reflecting improved manufacturing capabilities and growing demand for smart devices [11] - In the first ten months of the year, over 25.11 million mobile phones were produced locally, with smartphones accounting for 13.2 million units [11] Group 4: Infrastructure and Development Projects - The Asian Development Bank has approved an additional loan of $48 million for water resource development projects in Balochistan, aimed at improving irrigation efficiency and sustainable water management [11] - The project includes watershed management measures such as afforestation and soil conservation to mitigate land degradation and improve flood management [11] Group 5: Trade and International Relations - The third International Food and Agriculture Exhibition (FoodAg 2025) in Karachi concluded successfully, featuring over 5,700 B2B meetings and generating $730 million in transactions, establishing new export partnerships with several countries [12] - Alibaba.com has partnered with UPS authorized service contractors in Pakistan to provide affordable and reliable logistics services for local exporters, enhancing their connectivity to over 200 countries [12]

Core Viewpoint - The disappearance of Alibaba International Station could lead to better profitability for foreign trade businesses by forcing them to establish their own customer channels and brands instead of relying on a platform [2]. Group 1: Building an Independent Presence - Step 1: Transform the independent site into a "permanent showroom" as it is owned property compared to rented Alibaba stores [3]. - Essential Pages: Include "About Us" with real factory videos and team photos to build trust [4], a "Product Center" with high-quality images and detailed specifications [5], "Case Studies" to showcase problem-solving capabilities [6], and a "Blog/Information Center" to attract free traffic from Google [7]. Group 2: Leveraging Google for Traffic - Step 2: Utilize Google as a "top salesperson" by focusing on search engine optimization (SEO) and Google Ads [8]. - Free Strategy: Continuously publish articles addressing customer issues on the blog to enhance visibility [9][10]. - Paid Strategy: Target specific long-tail keywords in Google Ads to drive traffic directly to product pages [11][12]. Group 3: Engaging on Social Media - Step 3: Actively engage on social media platforms where customers are present [13]. - LinkedIn: Optimize company and personal profiles, connect with target company managers, and build a professional image through engagement [13]. - Facebook/Instagram: Showcase factory capabilities and team culture through engaging short videos [14]. - Industry Forums: Participate in relevant online communities to establish expertise [15]. Group 4: Proactive Customer Development - Step 4: Use customs data to identify real importers and their purchasing habits [16][17]. - Google Maps: Search for distributors/importers in target countries to gather company information [18]. - LinkedIn: Identify key personnel in target companies for outreach [19]. - Development Emails: Craft personalized emails demonstrating research on potential clients and offering relevant case studies [20]. Group 5: Converting Inquiries to Orders - Step 5: Focus on professionalism and patience to convert inquiries into orders [21]. - Professional Quotations: Provide clear and detailed quotations to reflect professionalism [21]. - Sample Strategy: Ensure high-quality samples are sent promptly, even at a loss [22]. - Building a Private Customer Database: Collect emails from inquiries for ongoing marketing efforts [23]. Group 6: Long-term Benefits - The absence of Alibaba may lead to increased workload initially, but it results in higher profits without platform commissions [24]. - Businesses will own their customer data, allowing for repeated follow-ups [25]. - Establishing a brand identity that customers remember, rather than being just another store on Alibaba [26].

Industry Overview - Cross-border trade in China, particularly cross-border e-commerce, is defined as international commercial activities where trading entities from different jurisdictions complete transactions through e-commerce platforms, electronic payment settlements, and cross-border logistics [1] - The focus is on a modern cross-border trade ecosystem that integrates technology, logistics, finance, and data [1] Market Core Characteristics - The market is characterized by significant growth potential, with B2B, B2C, and C2C/M2C models playing crucial roles [5] - China has maintained its position as the world's largest goods trading nation, with cross-border e-commerce import and export volumes showing a compound annual growth rate in double digits over the past five years [5] - Continuous policy support from the government, including the establishment of cross-border e-commerce pilot zones and optimization of retail import lists, provides a solid institutional guarantee for industry development [5] - A mature ecosystem exists, supported by a comprehensive manufacturing supply chain and diverse platforms like Amazon, Alibaba International, and TikTok Shop [5] - The trend of "new brands" and "new markets" is emerging, with companies like Anker Innovations and SHEIN leading the way in brand globalization [5] - Technological advancements, including big data for product selection and AI for customer service, are fundamentally enhancing industry efficiency and user experience [5] Industry Status Analysis - The industry is transitioning from a "price war" to a "brand war" and "quality war," with Chinese companies focusing on R&D and brand building to enhance premium capabilities [6] - The rise of the "independent site + DTC" model allows brands to control user data and consumer experiences, reducing reliance on third-party platforms [6] - The proliferation of overseas warehouses is significantly shortening delivery times and reducing logistics costs, becoming a standard configuration for cross-border B2C [6] - Continuous investment interest in cross-border e-commerce SaaS providers, logistics service providers, and brand globalization projects is injecting vitality into the industry [7] Future Trends - Companies will pursue both globalization and regionalization, focusing on localized operations in specific markets [10] - Social commerce and content commerce are becoming mainstream, with platforms like TikTok integrating deeply with e-commerce [10] - The emphasis on green trade and ESG considerations is increasing, pushing companies to prioritize sustainability in product design and logistics [10] - The evolution from "supply chain globalization" to "brand globalization" will define successful companies that can merge Chinese supply chain advantages with localized brand operations [10] - AI will be comprehensively applied across all aspects of cross-border trade, enhancing efficiency and reducing costs [10] Challenges and Opportunities - The global macro environment remains uncertain, with inflation pressures and potential trade protectionism affecting export growth [10] - Compliance risks associated with platform rules and regulations are increasing, raising operational barriers [10] - Competition is intensifying, leading to rising costs in traffic, advertising, and logistics, which may erode profit margins [10] - Emerging markets in Southeast Asia, the Middle East, and Latin America present significant growth opportunities due to their robust digital infrastructure and young populations [10]