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踏青消费
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防晒衣、运动相机卖爆 清明节电商现“踏青”消费热
Bei Jing Shang Bao· 2025-04-06 11:10
Group 1 - The demand for outdoor activities and related products has surged ahead of the Qingming Festival, with e-commerce platforms like JD and Dingdong Maicai reporting over 110% increase in search volume for related content [1] - Sales of outdoor sunscreen products have seen significant growth, with outdoor sunscreen clothing sales increasing by 240%, and sunscreen masks and sprays rising by 116% and 137% respectively [1] - Cycling and camping gear are also in high demand, with cycling apparel sales up by 67%, and camping tents, tables, and lights seeing increases of 74%, 70%, and 48% respectively [1] Group 2 - Photography and traditional clothing items are popular among consumers during outings, with sales of action cameras increasing over six times and instant cameras rising by 193% on JD [2] - Traditional Chinese clothing, such as Hanfu and children's Tang suits, has also seen impressive sales growth, with increases of 176%, 84%, and 88% respectively [2] - Seasonal food items, particularly Qing Tuan, are experiencing a sales surge, with growth rates between 30% and 70% in cities like Shanghai, Suzhou, and Hangzhou [2] Group 3 - The availability of over 80 types of seasonal spring vegetables on e-commerce platforms is driving sales and logistics, with significant increases in delivery volumes reported by courier services [3] - A specific courier service in Jiangsu has reported a daily delivery volume of around 100,000 packages during the Qingming Festival, with peak volumes reaching 170,000 to 180,000 packages last year [3]