Core Insights - The automotive industry is facing a new wave of chip supply crises, particularly highlighted by Nissan's decision to cut production due to supply issues from Nexperia [2] - In response to past chip shortages, many automakers are increasingly investing in in-house chip development to mitigate risks and enhance competitiveness [3][4] Group 1: Chip Supply Crisis - Nissan plans to reduce production of its Rogue SUV by approximately 900 units due to chip supply issues from Nexperia starting from November 10 [2] - The global automotive industry is witnessing a trend where more companies are opting for self-developed chips to avoid reliance on external suppliers [3] Group 2: Self-Development of Chips - The 2021 global chip shortage resulted in direct revenue losses of up to $210 billion for automakers, prompting a shift towards self-reliance in chip production [3] - Tesla has adopted a dual-supplier strategy with Samsung and TSMC to enhance supply chain resilience, avoiding past production cuts due to chip shortages [3] Group 3: Cost and Efficiency - The rapid growth of smart electric vehicles has significantly increased the value of chips per vehicle, making chip costs a critical variable in automaker cost structures [4] - By developing their own chips, automakers can achieve cost control and efficiency improvements, gaining a competitive edge in the market [4] Group 4: Technological Innovation - The evolution of software-defined vehicles necessitates specialized hardware to meet the demands of complex autonomous driving algorithms [5][6] - Tesla's innovative approach in developing its AI 5 chip has resulted in a 40-fold improvement in visual processing efficiency compared to previous generations [6] Group 5: Industry Restructuring - The traditional automotive supply chain is undergoing significant changes as automakers move towards self-developed chips, reducing reliance on Tier 1 suppliers [7] - This shift allows automakers to become proactive in their technology development, enhancing their competitive position within the industry [7] Group 6: Future Market Dynamics - Companies that master in-house chip development will likely lead the smart automotive market, while traditional suppliers may face declining market shares if they do not adapt [8] - The trend towards "hardware customization + software localization" is reshaping global automotive technology development [8]