年的脚步越来越近，因为价格和口味，车厘子无疑是过年的礼品高配。2026年初，大家发现：高配的车 厘子不再高了。 一个多月前，大批车厘子进入中国市场，车厘子的价格也经历了"大跳水"，走入了更多人的家里。从线 下门店到线上商超，2025-2026产季的车厘子，在1月下旬迎来了价格"谷底"。曾经动辄百元一斤的"中 产标配"，在今年让不少人能轻松实现"车厘子自由"。 车厘子今冬集体降价 线下每斤售价最低不到20元 在记者采访的几家线下门店中，盒马鲜生（杭州西湖文化广场店）中采购车厘子的顾客最多，其中有不 少消费者都在挑选店中的车厘子礼盒。店内的礼盒装主要有两种规格：智利车厘子2J礼盒99元5斤，4J 礼盒179元5斤。此外，在果切区域里，也有450g/盒的车厘子大果进行散装销售。 多平台跻身车厘子价格战 商家预测：春节前可能出现小幅反弹 比起线下门店的价格差异，线上平台的车厘子价格走向更加直观，在1月下旬集中降到了历史低位。1月 下旬，主流电商平台车厘子价格集中探至历史低位，叠加百亿补贴、直降等优惠政策，进一步拉低消费 门槛，覆盖自食、礼赠等多元消费场景。 京东（含七鲜）是线上车厘子销售的重要渠道，产品销量表现突出。 ...

Core Insights - The price of cherries, once considered a luxury fruit, has significantly decreased this year, leading to increased sales volume compared to the previous year [1][4] Price Trends - Cherry prices have dropped across various grades, with 1J cherries priced at 20 yuan per pound and 2J cherries at 25 yuan per pound, compared to last year's 45 yuan per pound for 2J cherries, representing nearly a 50% reduction [1] - Bulk purchases are also more economical, with a 10-pound box of single J cherries priced at 180 yuan, nearly 100 yuan cheaper than the same product last year [1] - The price of 4J cherries (0.9 pounds) has decreased from 88 yuan to 69 yuan within a week, marking a 21% drop [4] Market Dynamics - The increase in cherry sales volume has doubled compared to the same period last year, with vendors reporting that despite lower prices, overall revenue remains stable due to higher sales volume [1] - The introduction of "cherry express" sea freight has reduced shipping times from Chile to China from 28 days to 23 days, with the number of dedicated shipping trips doubling to 32 [4] - The competitive landscape has intensified, with e-commerce platforms and supermarkets engaging in price wars, utilizing promotions and discounts to attract customers [4] Consumer Behavior - January is noted as a peak season for cherry availability, suggesting that low prices may persist for some time [5] - Consumers are advised to select cherries based on the freshness of the stems and the firmness of the fruit, prioritizing recently arrived products for better taste and value [5]