Core Insights - The article highlights the journey of Leap Motor, a Chinese electric vehicle manufacturer, which has successfully navigated the competitive landscape of the automotive industry over the past decade, focusing on long-term sustainability and technological innovation rather than short-term hype [4][5][59]. Group 1: Company Overview - Leap Motor was founded in 2015 during a peak period of enthusiasm for electric vehicle manufacturing in China, characterized by numerous startups and significant capital influx [10][61]. - The company has adopted a "three no" principle: not relying on subsidies, not promoting concepts excessively, and not overly pleasing investors [12][61]. - Leap Motor's founder, Zhu Jiangming, emphasizes the importance of technical mastery and cost optimization for long-term survival in the automotive industry [62][64]. Group 2: Technological Development - Leap Motor has focused on in-house research and development, with over 65% of its core component costs being self-developed [4][59][78]. - The company has developed a comprehensive technical system that allows for continuous optimization and cost efficiency, avoiding the pitfalls of chasing fleeting trends [20][73]. - Leap Motor's strategy includes a "five-year rolling plan," which allows the company to anticipate market needs and technological advancements [21][69]. Group 3: Market Positioning - The company targets the mass market, particularly the segment below 200,000 yuan, which constitutes 70% of the Chinese electric vehicle market [28][75]. - Leap Motor aims to provide high-quality vehicles at competitive prices, positioning itself as a brand that offers "good but not expensive" products [31][77]. - The company has successfully integrated advanced technologies, such as laser radar and high-performance chips, into its vehicles at accessible price points [80][86]. Group 4: Supply Chain and Collaboration - Leap Motor has established deep collaborations with suppliers, fostering a symbiotic relationship that enhances cost efficiency and innovation [82][83]. - The company’s approach to supply chain management has evolved from initial challenges to creating a resilient and responsive ecosystem [36][82]. Group 5: Future Outlook - As Leap Motor enters its next decade, it faces the challenge of transitioning from a "good but not expensive" image to competing in the high-end market [49][95]. - The company plans to enhance its capabilities in smart driving and user experience to compete with technology giants like Tesla and Huawei [49][95]. - Leap Motor has built a robust foundation of self-research and agile response strategies, positioning itself as a significant player in the global automotive industry [96][98].