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十年百万辆,不要因为便宜就误会了它
远川研究所· 2025-10-09 13:10
以下文章来源于远川汽车评论 ,作者母智婕 从瓦伦西亚的街头构想到如今的百万整车下线,零跑用十年时间完成了一场制造业的硬核跋涉,成为中国第二家跨入"百万俱乐部"的新势力。而从第50万台到第 100万台,零跑仅用343天,再创行业记录。 零跑百万台下线 远川汽车评论 . 不止是汽车 多年以后的今天,当朱江明站在零跑第100万辆整车下线仪式现场时,他或许会想起2015年在西班牙瓦伦西亚街头的那个夏天。 十年前,身为大华股份CTO的朱江明在西班牙度假,一辆雷诺Twizy电动车吸引了这位理工男的目光,从那之后,造车的种子便在心中埋下,当年年底,零跑汽车 正式注册成立,那年,他已经48岁。 回望来路,质疑和挑战从未缺席。资质门槛、融资寒冬、技术壁垒、交付压力以及愈演愈烈的行业内卷如影随形。 两年前,恐怕朱江明自己也不会想到,在高手如林和血海搏杀的中国,零跑会成为新势力销量的带头大哥,月销量在半年内从3万辆跃升至6.6万辆,断层领先其他 新势力。 这不仅是零跑单月交付量的首次跨越式突破,更一举刷新了造车新势力诞生以来的单月交付历史纪录。 若将视野从新能源阵营拉至整个汽车市场,这份成绩更具分量:2025年9月,零跑6.6万台 ...
理性消费时代的妙解:月销破六万,“零跑模式”突围百万台
汽车商业评论· 2025-10-01 23:07
作者 / 常 笑 编辑 / 黄大路 设计 / 顾 远 当汽车行业的竞争焦点,日益聚焦于核心技术的研发与快速迭代时,车企围绕"自研"与"外采"的路线之争亦是未曾停歇。 近年来,传统车企长期坚持的垂直整合模式逐渐松动,开始转向中国供应链采购核心技术。从电池系统到智能驾驶方案,中国企业的"自研方案"开始走 到台前。 在这样的行业背景下,以"全域自研"为核心战略的零跑汽车,近期交出了一系列令人瞩目的成绩单。 9月25日,零跑汽车在其位于浙江金华的智能制造基地举行了第一百万台整车下线仪式,成为继理想汽车之后,第二家达成此成就的中国新势力车企。 两则喜报联袂而来,不仅是零跑汽车自身发展历程中的重要节点,更是中国新势力车企在经历了初期的野蛮生长、行业洗牌和技术沉淀后,开始进入规 模化发展新阶段的缩影。 月交付破六万、百万辆达成 而在随后的10月1日,零跑汽车官方又公布了9月交付数据,其单月交付量首次突破6万台大关,达到66657台,在月交付创新势力品牌纪录的同时,已连 续七个月坐稳新势力销冠。 站在消费者视角来看,经历了"蔚小理"三分天下的早期认知之后,零跑这两年以一种近乎"黑马"的姿态,凭借稳健的步伐和持续的增长,悄然跻 ...
月销破66657辆!零跑驶过百万辆规模拐点,建构新势力“现象级盈利样本”
Di Yi Cai Jing· 2025-10-01 03:52
这场中国新势力史上最快的"加速度"背后,是一家低调的黑马企业走出的新路径。发源于杭州的零跑,正在通过快速的规模化,形成自己的盈 利密码。 规模与盈利的双重突破 零跑汽车正式跻身"百万辆俱乐部",完成从50万辆到100万辆的跨越仅用时343天,呈现典型的"加速成长曲线"。这一速度远高于行业平均水 平,标志着其已从早期的技术积淀与体系构建期,全面进入体系效能规模化释放的新阶段。 2025年9月25日,零跑汽车迎来发展史上的里程碑时刻——第100万台整车正式下线。这意味着,零跑成为中国第二家跻身"百万俱乐部" 的新势 力造车企业。 更值得关注的是其突破纪录的速度:从2024年10月17日的第50万台到2025年9月25日的第100万台,零跑仅用时343天。而在刚刚过去的9月,零 跑单月交付达66657辆,连续7个月稳坐新势力销冠宝座。 从首款车型S01下线至第50万辆,零跑用了五年时间,完成了自研技术平台与核心供应链的搭建;而第二个50万辆的快速达成,则清晰反映出 其在研发、制造、渠道与品牌多维度协同效率的提升,规模效应开始显现。 零跑汽车创始人、董事长朱江明在百万辆下线仪式上表示:"第一个50万辆用了五年,第二个 ...
一罐2022年的可乐
Xin Lang Cai Jing· 2025-09-29 17:46
Core Viewpoint - Leapmotor has successfully navigated challenges in the electric vehicle market, achieving significant milestones including a successful IPO in Hong Kong and a strategic partnership with Stellantis, which marks a pivotal moment in its international expansion [4][14]. Group 1: Company History and Development - Leapmotor was founded in 2015, initially experiencing smooth team formation and product development, with early investment from Sequoia China in December 2017 [7]. - The company faced significant challenges in 2019 when the S01 model launched to lukewarm reception, leading to financial pressures and a critical need for funding [8]. - Despite a difficult financing environment from 2019 to 2020, Leapmotor's leadership, including CEO Zhu Jiangming, personally invested 1.5 billion yuan to ensure employee salaries for three years [8]. Group 2: IPO and Market Performance - Leapmotor successfully listed on the Hong Kong Stock Exchange on September 29, 2022, becoming the only new energy vehicle company to do so that year [13]. - The T03 model has gained popularity, achieving 200,000 users and providing essential cash flow, while the C11 model reflects the company's commitment to high-quality, competitively priced vehicles [11][13]. Group 3: Strategic Partnerships and International Expansion - On October 26, 2023, Leapmotor announced a strategic investment of 1.5 billion euros from Stellantis, acquiring approximately 20% of the company and forming a joint venture named Leapmotor International [14]. - The international expansion strategy has led to the launch of the C10 and T03 models in Europe by September 2024, with nearly 50,000 units exported within a year [15]. Group 4: Domestic Market Growth - Leapmotor celebrated the production of its one millionth vehicle in September 2023, achieving this milestone in just 343 days [17]. - The company has made its debut on the 2025 Fortune China 500 and the China Private Enterprises 500 lists, showcasing its growing influence in the market [17].
零跑造了 100 万台车,但还没跨过鬼门关
3 6 Ke· 2025-09-29 09:33
要说近期倒霉的车企,零跑肯定算一个。 9 月 25 日,零跑前脚刚在各大媒体投放"整车下线 100 万台"的重大好消息,当天就爆出创始人朱江明成了"老赖"。 因为子公司的合同纠纷,作为母公司的零跑被法院以"有履行能力而拒不履行生效法律文书确定义务"为由,列入"失信被执行人名单",这时作为老板的朱 江明,自然成了被限制高消费的"老赖"。 在短短的两天之后,零跑就迅速解决了合同纠纷,朱江明也从"老赖"恢复自由身,但这"一边庆功、一边老赖"的强烈反差,不仅带来了戏剧效果,也让大 家更多地关注到这位新势力"静悄悄"的销量王者背后的"难言之隐"。 零跑的王者之路,远没有大家想的那么简单。 草根之王的逆袭 从今年 3 月开始,零跑的销量就按不住了。 3月,零跑交付37095 台车,首次拿下新势力单月销冠;4 月首次踏入月交付 40000 台大关、7 月首次破 5 万、9 月预计破 6 万… 这7 个月零跑合计交付约 33.8 万辆,将销量指引从50万-60万辆提升至58万-65万辆,并连续 7 个月稳居新势力月销榜首,形成"量价利"三升局面:销量飙 涨、毛利率创新高(14.1%)、半年度扭亏为盈。 | | | 2025年 ...
零跑汽车(09863.HK)百万台量产启示:一场技术、用户和全球化的品牌跃升
Ge Long Hui· 2025-09-28 10:16
Core Viewpoint - The rapid production speed of Leap Motor has become a key indicator of its comprehensive strength and profitability in the accelerating performance differentiation of China's new energy vehicle market [1] Group 1: Production Milestone - Leap Motor achieved a significant milestone by rolling out its 1 millionth vehicle, doubling its production from 500,000 to 1 million in less than a year, setting a record for new energy vehicle manufacturers in China [1][2] Group 2: Financial Performance - In the first eight months of 2025, Leap Motor's cumulative delivery exceeded 320,000 units, maintaining its lead in the new energy vehicle sales rankings in China, with monthly sales topping the charts for six consecutive months [2] - The company's revenue for the first half of the year reached 24.25 billion yuan, a year-on-year increase of 174%, with a gross margin of 14.1% and a net profit of 30 million yuan, marking a turnaround from losses in the same period of 2024 [2] Group 3: Technological Advancements - Leap Motor's self-research capabilities have led to a high density of technology, with over 65% of its core components being self-developed, including battery packs, motors, and electronic control systems [3] - The company has successfully reduced the cost of laser radar to the level of 120,000 yuan for certain models, significantly lower than competitors [3] Group 4: Global Expansion - As of June 2025, Leap Motor has rapidly expanded its overseas presence, with over 600 stores, including 550 in Europe, and received over 4,000 orders in July alone [5] - The partnership with Stellantis Group enhances Leap Motor's penetration into international markets, establishing a clear growth trajectory [5] Group 5: User-Centric Approach - Leap Motor's success is attributed to its deep understanding of user needs, offering high-value configurations at competitive prices, and addressing common pain points in daily usage [7][8] - The company has implemented over-the-air (OTA) upgrades for older models, enhancing user experience and loyalty [9][10] Group 6: Future Growth Potential - Leap Motor is positioned to transition from a new energy vehicle startup to a mainstream global automaker, with plans for localized production in Europe and the introduction of new models like the D19 luxury SUV [12] - The company's sustainable growth model, centered on user needs and technological innovation, is expected to drive its valuation and fundamentals upward [12]
零”绯闻“的零跑挺有”料“ 343天从50万到100万
Yang Zi Wan Bao Wang· 2025-09-27 00:01
您的浏览器不支持此视频格式 "全域自研"的核心能力是零跑高质量发展的底气。零跑不像某些品牌,造车就像攒电脑,从供应商那儿 东拼西凑。零跑掌握核心技术,自己写软件、做集成。同时,灵活快速进行OTA升级和功能迭代,把行 业最新技术整合进自己的平台。 100万辆的里程碑时刻,是市场对零跑的最大认可:用实惠价格满足主流用户的核心需求,成为同价位 里给你技术最多、配置最全的那个。"全域自研"的技术护城河,"技术普惠"的亲民路线,零跑以扎实内 功铸就坚强壁垒,终将成就在造车新势力中的王者地位。 校对盛媛媛 从50万台到100万台的跨越,零跑只用了343天。稳中求进、厚积薄发的零跑,打造了中国新能源汽车行 业独一无二的"零跑现象"。十年前从零开始的零跑,现在,开始领跑。 今年初起,零跑便开始跻身新势力销冠阵营,月销量连续突破5万台,9月销量直逼6万台行业新高。 低调务实的"技术直男"零跑汽车,在2025年9月25日这一天,迎来一百万辆整车下线。 ...
零跑汽车迎百万辆下线:仅343天完成50万到100万全新跨越
Qi Lu Wan Bao· 2025-09-25 03:40
Core Insights - Leap Motor has officially announced the production of its 1 millionth vehicle, becoming the second new force car manufacturer in China to reach this milestone, marking a significant achievement in its development path [1][3] - The rapid acceleration from 500,000 to 1 million units in just 343 days sets a record for new force car companies in China, showcasing Leap Motor's systemic capabilities and market recognition [3][12] - The company is poised to leverage its efficient manufacturing system and advanced technology to enhance its market competitiveness in the global electric vehicle industry [7] Production and Sales Performance - As of January to August 2025, Leap Motor's cumulative delivery volume surpassed 320,000 units, leading the sales chart among new force brands in China, with six consecutive months of top sales [9] - The company achieved its first half-year net profit in the first half of 2025, with a record high gross margin, indicating a dual improvement in scale and efficiency [9] - Leap Motor has been recognized in three prestigious lists: Fortune's China 500, China's Top 500 Private Enterprises, and China's Top 500 Manufacturing Enterprises, reflecting its comprehensive strength as a mature large enterprise [9] Product Development and Market Strategy - Leap Motor has established a diverse product matrix with four major series (A, B, C, D), including sedans, SUVs, and MPVs, leading to significant market impact through popular models [14] - The C11 model has sold over 270,000 units in four years, while the C10 model achieved over 160,000 units in 17 months, demonstrating strong market demand [14] - The upcoming Lafa5 model, set to debut in late 2025, aims to attract urban youth with its high performance and stylish design [16] Global Expansion and Strategic Partnerships - Leap Motor is expanding its global presence through strategic collaboration with Stellantis, creating a unique path for international market entry [18] - The company has established nearly 700 sales and service points across over 30 countries, with a strong focus on the European market, where it has over 640 locations [18] - In the first eight months of this year, Leap Motor delivered over 30,000 units in overseas markets, ranking first among Chinese new force brands and leading in key European markets [18] Future Outlook - The upcoming D19 model, part of Leap Motor's flagship series, is expected to showcase advanced technology and redefine luxury standards in the automotive industry [20]
零跑汽车(09863):公司储备产品丰富,销量有望继续提升,建议“买进”
CSC SECURITIES (HK) LTD· 2025-09-22 07:26
Investment Rating - The report assigns a "Buy" rating for the company, indicating a potential upside in the stock price [4][7]. Core Insights - The company is expected to launch multiple new products, enhancing its product matrix and driving sales growth. The upcoming launch of the Leap D19, a luxury flagship SUV, is anticipated to significantly impact market positioning [8][9]. - The company has established a competitive advantage in the 100,000 to 200,000 RMB price range, with plans to expand into the market above 200,000 RMB. The focus on self-research and development for over 70% of core components supports high cost-performance products and rapid product iteration [9]. - The company is projected to achieve profitability by 2025, with net profits expected to reach 895 million RMB, 4.095 billion RMB, and 5.662 billion RMB for 2025, 2026, and 2027 respectively. The earnings per share (EPS) are forecasted to be 0.67 RMB, 3.06 RMB, and 4.24 RMB for the same years [9][11]. Company Overview - The company operates primarily in the automotive industry, with 99% of its product portfolio focused on vehicles [5]. - As of September 19, 2025, the company's H-share price was 64.95 HKD, with a market capitalization of approximately 55.885 billion HKD [3]. - The company has seen a significant increase in sales, with a year-on-year growth of 136% in the first eight months of 2025, totaling 328,800 vehicles sold [11]. Product Development and Market Strategy - The Leap D19 is set to be launched on October 16, 2025, and is expected to compete in the high-end SUV market, with a price range of 250,000 to 300,000 RMB [9]. - The company has also showcased the Leap Lafa5, a pure electric hatchback, at the Munich Auto Show, targeting a younger demographic with a price range of 100,000 to 150,000 RMB [9]. - The company aims to achieve a sales target of 1 million vehicles by 2026, representing a growth of 54% to 72% compared to 2025 [11].
【高端访谈】零跑董事长朱江明详解其全球化销量与本地化战略
Xin Hua Cai Jing· 2025-09-16 06:52
Core Insights - Leap Motor is emerging as a "dark horse" at the 2025 Munich Auto Show, attracting significant attention with its new Lefa5 model, reflecting strong global market performance [2] - The company has delivered over 320,000 vehicles globally by August 2025, positioning itself among the leaders in the new energy vehicle market, with a record single-day order of over 5,000 units in China on September 7 [2] - Leap Motor aims to achieve a monthly delivery target of over 100,000 units by 2026, showcasing confidence in its growth trajectory [2] Market Performance - In August, Leap Motor ranked first among Chinese brands in the German pure electric vehicle market, with stable overseas monthly sales around 4,000 units [2] - The T03 model has been pivotal for market expansion, with projected sales of 11,700 units in its third year, while the C11 model has significantly influenced the company's market perception and sales [3] Strategic Partnerships - Leap Motor has established a joint venture with Stellantis to leverage its sales network and capabilities in Europe, focusing on building a robust service and parts distribution system [4] - The company emphasizes compliance with EU regulations, prioritizing local data handling and adapting its connected features for the European market [5] Localization and Production - Leap Motor plans to establish local production in Europe to mitigate tariff and cost pressures, collaborating with Stellantis and utilizing a factory in Spain [5] - The company is committed to a dual approach of self-research and differentiated tuning for its products, aligning with local preferences in Europe [5] Future Strategy - Leap Motor's future strategy includes a dual energy approach, maintaining a focus on pure electric vehicles while developing hybrid options as a transitional phase [6] - The product matrix will expand with the B10 and Lefa5 series, alongside two additional A-series models to cover mainstream market segments in Europe [6] - The company aims for a gradual market entry in Europe, emphasizing long-term commitment and responsible brand management through partnerships and shared resources [6]