FT中文网经济主编、微信公号"重要的是经济"主理人徐瑾 将通过解析软阶层定义、消费误解及 促进策略，结合40年阶层变迁史与萨莉亚案例，探讨软阶层时代消费趋势变化，并预测未来现 象级消费热点。 科特勒咨询集团（KMG）全球合伙人、大中华及新加坡CEO、《新增长路径》作者曹虎 将探 讨情绪消费本质，实为情感消费，源于年轻人在社会变迁中通过消费表达情感的需求。企业需 洞察喜好、塑造价值观并采用"3K营销"等策略响应，最后预测未来现象级消费热点。 点击按钮▲ 预约直播 2025年，由蓝狮子与吴晓波频道联合打造的"百万粉丝博主年度书单"系列直播持续聚 焦各领域具有影响力的博主。我们邀请他们走进直播间，畅谈个人见解、推荐精选书 单，与观众共享阅读的乐趣与智慧启迪。 文 / 巴九灵（微信公众号：吴晓波频道） 在7月这个火热的夏季，我们迎来了该系列的第五场，关于"下一个现象级消费会在哪里？"主题 直播。 随着LABUBU等潮流文化的兴起，文旅消费逐渐成为人们追求精神慰藉的新宠，而首店经济则 不断为城市注入新的活力与魅力，现象级消费场景屡屡出现。 此次直播将深入剖析这些热门趋势背后的成因，探索如何在物质生活日益丰富的今天，挖掘 ...

Group 1 - The article discusses the impact of current global challenges such as tariff shocks, wildfires in Southern Europe, and the ongoing competition in artificial intelligence on the capital markets, likening it to a relentless heatwave [2] - It introduces a curated summer reading list for 2025, featuring ten books across various fields including economics, business, and culture, aimed at providing readers with "cool reflections" during the hot summer [2] - The book "Deep Reform: China's Economic Dilemmas and Breakthroughs" by Yin Yanlin focuses on the key contradictions in China's economic operation and seeks pathways for high-quality development through a problem-oriented approach [4] Group 2 - "The Big Cycle: Why Nations Go Bankrupt" by Ray Dalio addresses the imminent debt issues and potential collapse of the monetary system, summarizing the "big debt cycle" and its five stages based on a century of research on 35 currency markets [7] - "Money and Government: A Challenge to Mainstream Economics" by Robert Skidelsky emphasizes the unpredictability of economic activities and critiques the new classical economics, advocating for a better understanding of the roles of money and government in economic order [10] - "The Shadow of the Sun" by Ryszard Kapuściński provides a unique perspective on Africa, showcasing the continent's beauty and the struggles of its people through the eyes of a journalist who reported from various conflict zones [26]