Core Viewpoint - The performance of Runben Co., a company specializing in mosquito repellent products, was below expectations in Q2, despite a seasonal peak for such products and the emergence of the Chikungunya virus in mainland China [1][3]. Group 1: Financial Performance - In Q2, Runben's revenue from mosquito repellent products grew by 14% year-on-year to 332 million yuan, while total revenue and net profit attributable to shareholders increased by 13.46% and decreased by 0.85%, respectively, significantly lower than Q1's growth rates of 44.00% and 24.60% [1][3]. - The overall revenue and net profit growth for the first half of 2025 were notably lower than previous years [1]. Group 2: Business Segments - Runben's baby care segment outperformed its mosquito repellent business, achieving a growth rate of 23% in Q2, surpassing the mosquito repellent segment [3]. - The baby care business has become the largest segment for Runben since 2022, with revenue growth rates of 80%, 34%, 32%, and 39% from 2022 to the first half of 2025, projecting a potential revenue close to 1 billion yuan for the full year of 2025 [5][3]. Group 3: Market Strategy - Runben's strategy focuses on capturing niche demands and light innovation, similar to its initial approach in the mosquito repellent market, allowing it to identify and create smaller market needs [7][8]. - The company has introduced over 40 new products in the first half of 2025, with a total of 223 product links available on its Tmall flagship store, significantly more than competitors [10]. Group 4: Marketing and Sales - Runben's marketing expenses increased by 43% to 183 million yuan in the first half of 2025, leading to a sales expense growth of 38.23%, which exceeded revenue growth [11]. - The company primarily relies on online marketing, with over 70% of its revenue coming from online sales, utilizing social media and short video content for promotion [11].