Core Insights - The "Light Truck First Influence Index" for November 2025 shows a total score of 1350 for nine major light truck companies, a decrease of 20.7% from October 2025 and a 3.6% decline year-on-year from November 2024 [1][15]. Market Activity - The light truck market remains vibrant with multiple new products launched, highlighted during the 2025 China International Commercial Vehicle Exhibition [4][5]. - The "2025 First Commercial Vehicle Network Annual Awards" recognized several significant light truck awards, enhancing visibility in the light truck communication sector [5]. New Product Launches - Jianghuai's new model, Kunpeng ET9, was launched at the exhibition, featuring innovations in design, battery, motor, control, and thermal management to address current operational pain points for users [7]. - Dongfeng launched a new high-end light truck brand, "Dongfeng Qiankun," focusing on enhancing driver experience with features like onboard kitchenware and smart health cabins [9]. - China National Heavy Duty Truck HOWO won the "2025 Annual Recommended High-end Light Truck" award, showcasing advanced configurations and a 12-speed transmission for improved efficiency [11]. - Qingling's EVM2026 pure electric light truck was introduced, boasting a system efficiency of 95%, significantly reducing energy costs for urban delivery scenarios [14]. Brand Rankings - Jianghuai maintained its lead in the "Light Truck First Influence Index," while Dongfeng and Jiefang remained in the top three. Qingling made notable progress, rising three places to enter the top five [15][19]. - The rankings for November 2025 showed Jianghuai at 1st, Dongfeng at 2nd, and Jiefang at 3rd, with Qingling at 5th [16]. Industry Developments - Jianghuai hosted the eighth "Xiao Zhi Cup" New Energy Maintenance Skills Competition, enhancing service quality and technician skills across its service stations [15]. - Dongfeng Light Engine celebrated its 17th anniversary with the rollout of its 300,000th engine, emphasizing its commitment to providing efficient and reliable power solutions [17].

Core Viewpoint - The "Light Truck First Influence Index" in August 2025 shows a significant decline in scores compared to both the previous month and the same month last year, indicating a downward trend in market influence among major light truck brands in China [1]. Group 1: Influence Index Scores - The total score for the "Light Truck First Influence Index" in August 2025 was 1309, a decrease of 21.8% from July 2025's score of 1674 and a 27.8% decline from August 2024's score of 1812 [1]. - The average weekly score for August indicates a consistent decline compared to both the previous month and the same month last year [1]. Group 2: Brand Rankings - The top three brands in the August 2025 "Light Truck First Influence Index" were: 1. Jianghuai 1 Card with a score of 256 2. Dongfeng Light Truck with a score of 254 3. FAW Jiefang Light Truck with a score of 212 [3][12]. - Other notable brands included China National Heavy Duty Truck HOWO at fourth with 156 points, and Foton Aoling at fifth with 123 points [3][12]. Group 3: Market Activities - Despite being a traditionally slow season, light truck sales continued to grow in August 2025, with various brands actively engaging in marketing activities [4]. - Jianghuai delivered a record 2470 units of 4.2-meter new energy box trucks to KuaYue Express, marking a significant collaboration in green logistics [5]. - Dongfeng Light Truck launched a series of promotional events, including a large-scale tour and product showcases, enhancing brand visibility [9][14]. Group 4: Brand Innovations and Collaborations - Jianghuai 1 Card held multiple solution release events across ten cities, focusing on innovative transport solutions for various market segments [13]. - China National Heavy Duty Truck HOWO promoted its new energy models and organized a fuel efficiency competition to engage customers [16]. - Qingling Light Truck signed a strategic cooperation agreement for its new electric refrigerated trucks, enhancing its position in the cold chain logistics market [18].