11月10日，武汉国际商用车展的发布会现场——东风股份在这里正式揭晓其高端轻卡新品牌的神秘面纱——东风乾坤，并携2款覆盖多元市场的重磅新 车（东风乾坤K6与东风多利卡）联袂登场，更权威发布了 "2030 年新能源渗透率将超过60%"的新能源战略蓝图，三大核心发布不仅集中展现了东风轻型车 的战略雄心与硬核底气，更为市场格局与行业未来指明了方向。 为了进一步深度解码东风轻型车"新质造"的全链支撑，《中国汽车报》实地探寻了东风股份武汉、襄阳两地三大核心阵地：在武汉商研总部，走进传 动、转鼓等核心试验室，见证新品牌车型从研发到量产的千锤百炼；在襄阳东风康明斯，溯源新车型"整车-动力"协同研发的定制化逻辑，看懂动力核心的 品质密码；在襄阳智能制造基地，探秘"三大全国首创"的绿色智能工厂，感受新产品量产落地的智造实力。 见证"千锤百炼"研发链路 研发是企业创新发展的核心驱动力，对于提升竞争力、开拓新市场、以及持续满足客户需求具有不可替代的作用。东风股份商品研发院作为作为国家级 企业技术中心，通过持续投入和创新，推动东风轻型车在电动化、智能化、网联化等前沿技术领域取得突破。 十四五期间，东风股份以"LINES 3.0"工程 ...

Core Viewpoint - The Chinese commercial vehicle industry is undergoing a significant transformation by 2025, driven by electrification, intelligence, and sustainability, with traditional manufacturers needing to adapt and innovate to remain competitive [1] Group 1: Brand and Product Development - Dongfeng Motor Corporation launched its new high-end light vehicle brand "Dongfeng Qiankun" at the 2025 China International Commercial Vehicle Exhibition, showcasing its technological capabilities and strategic ambitions [1][3] - The brand name "Qiankun" is inspired by traditional Chinese philosophy, symbolizing the pursuit of efficiency and user trust [3] - Dongfeng Qiankun aims to be a leader in high-efficiency fresh food transportation, focusing on cold chain and green transportation logistics [5] Group 2: Product Features and Market Positioning - The product strategy includes a dual approach of fuel and electric vehicles, utilizing established supply chains for fuel vehicles and advanced technology for electric vehicles [5][6] - The Dongfeng Qiankun K6 model features a new generation engine that reduces fuel consumption by 10% compared to competitors, saving over 5400 yuan annually [8] - The K6 model is designed for comfort and efficiency, with a spacious cabin and advanced features, while the Dongfeng Dolika has also been updated to improve fuel efficiency by 12% [8] Group 3: New Energy Strategy - Dongfeng's new energy strategy focuses on multiple technology routes, including pure electric and hydrogen fuel, with a goal of achieving over 60% penetration of new energy vehicles by 2030 [9][11] - The company is developing advanced technologies for intelligent driving and energy efficiency, with plans for future upgrades to its intelligent chassis and battery systems [11][12] Group 4: Strategic Vision and Market Trends - Dongfeng is building a comprehensive competitive system across the entire value chain, aiming to establish itself as a high-end brand and a leader in green technology [12][14] - The company recognizes the shift in customer demands from basic transportation to comprehensive lifecycle cost and intelligent efficiency, positioning itself to define future market trends [12][14] - Dongfeng's commitment to innovation and strategic foresight aims to redefine the value proposition in the light commercial vehicle sector [14]

Core Insights - Dongfeng Motor Corporation is launching a new high-end brand, Dongfeng Qiankun, under its light commercial vehicle segment, aiming to lead in high-end, green, and intelligent development in the industry [2][3][6] - The company plans to achieve a new energy penetration rate of over 60% by 2030, significantly exceeding industry standards, as part of its commitment to green development [4][5] Group 1: New Brand and Product Launch - Dongfeng Qiankun brand was officially introduced, focusing on both fuel and electric vehicles to balance efficiency and cost while advancing smart features [3][4] - The first model, Dongfeng Qiankun K6, features advanced technology to reduce cold chain transport costs, with an annual fuel cost saving of over 5,400 yuan [4] - The K6 includes a spacious cabin with innovative features like a "sleeping cabin" concept and a 10-inch smart central control screen, enhancing driver comfort [4] Group 2: Strategic Goals and Technological Advancements - Dongfeng's strategy includes focusing on niche markets such as small trucks, light trucks, and sanitation vehicles, aiming to redefine value through technology [5][6] - Key technologies include the Qiankun intelligent chassis, efficient three-electric systems, and a self-developed DEA architecture to enhance user experience and safety [5][7] - The company emphasizes the importance of green and intelligent development trends to lead the future of the light commercial vehicle industry [7]