Core Viewpoint - The launch of the new product "Qu Yong" by Lai Mao in Xuzhou represents a significant milestone in collaboration with Sinopec, aiming to enhance brand recognition and consumer trust in the liquor market [5][9]. Group 1: Event Overview - The event "Qu Yong Jia Niang, Li Yu Zhi Ji" was successfully held in Xuzhou, organized by Sinopec Sales Co., Ltd. Jiangsu Xuzhou Petroleum Branch and undertaken by Guizhou Lai Mao Liquor Co., Ltd., with over 200 core customers in attendance [1]. - The event featured a custom dance performance that highlighted both the cultural essence of Xuzhou and the brand identity of Lai Mao, creating a unique experience for the guests [3]. Group 2: Sales and Market Strategy - The general manager of Sinopec Xuzhou Petroleum Branch, Cai Bihua, emphasized that the launch of "Qu Yong" is a new benchmark in their journey, aiming to further enhance the reputation of Moutai's products and build a win-win ecosystem [5]. - Lai Mao's regional manager, Chen Zong, reported that sales in Xuzhou reached 10 million yuan in 2025, attributing this success to Sinopec's efforts in channel development, product sales, and brand promotion [7]. Group 3: Product Positioning - "Qu Yong" is positioned as a strategic new product targeting the Easy Joy channel of Sinopec, characterized as a "lightweight sauce liquor" with a 375ml capacity, aligning with the health-conscious drinking trend and evolving social drinking scenarios [13].