Group 1: Management Changes in the Alcohol Industry - The alcohol industry has seen a series of high-level management changes since last year, with companies like Yanghe, China Resources Beer, and Jinzhongzi Wine experiencing shifts in leadership, indicating a strong intent from shareholders and investors to boost performance [1] - Jinzhongzi Wine's General Manager He Xiuxia has resigned, and the company is facing significant market share pressure, with 2024 revenue projected to drop to 925 million yuan, a stark contrast to over 2 billion yuan in previous cycles [5] - Yanghe has appointed Gu Yu as the new Party Secretary, replacing Zhang Liandong, who has stepped down amid a challenging period for the white liquor industry [6][7] Group 2: Trade and Regulatory Developments - The Ministry of Commerce has concluded an anti-dumping investigation into EU brandy, determining that dumping margins range from 27.7% to 34.9%, leading to the imposition of anti-dumping duties starting July 5, 2025 [2][3] - A total of 34 EU brandy exporters, including well-known brands like Martell and Hennessy, can avoid these duties by adhering to price commitments approved by Chinese authorities [3] Group 3: Market Trends and Promotions - Taobao Flash Sale has initiated a new subsidy program, investing 50 billion yuan, resulting in a significant increase in orders, particularly in the alcohol sector, with some brands seeing order volumes double [4] - Kuaizi Jiao reported that its high-end "Jian" series products have not performed as expected, with sales and consumer feedback being less favorable compared to older products [10] - Xijiu has launched a promotional campaign offering buy-three-get-one-free deals on various products, indicating a strategy to boost sales through consumer incentives [11]

编辑 | 余溯 出品 | 潮起网「加盟指南」 在全国便利店版图中，一个耐人寻味的现象长期存在：消费者提起便利店，脱口而出的往往是7-11、全家、罗森等品牌，却鲜少有人主动提及门店数量高达 2.86万家、稳居中国连锁经营协会TOP100榜单第二名的易捷便利店。 以媒体报道的上海郊区某高速加油站易捷为例，其通过精准定位长途司机需求（如将乳饮"营养快线"铺满整排货架）、优化商品陈列（易拉罐倒置方便查看 保质期）等细节创新，创下日均坪效超600元/㎡的业绩，达到行业均值69元/㎡的近10倍。但这一案例却反向印证了普通易捷门店的普遍困境：多数门店日 均销售额仅约3960元，远低于罗森的8000元和7-11的2万元。 值得注意的是，这一矛盾的根源在于易捷的"场景依附症"。 其门店高度依赖加油站场景，消费群体被天然限定为车主。当加油站位于偏远地区时，易捷成为"唯一选择"，但存在商品结构单一缺陷；当门店位于城市商 圈时，则面临全家、罗森等专业便利店的强力竞争。 更严峻的是，新能源汽车的普及正持续稀释加油站流量——2023年，易捷门店数量同比增速仅0.1%，远低于美宜佳12.8%的扩张速度，显露出品牌在规模扩 张层面的增长疲态 ...

在白酒市场竞争日益激烈、线上消费趋势持续升温的背景下，贵州茅台持续发力线上渠道布局。 4月15日，贵州茅台酱香酒营销有限公司官方微信公众号发布公告，面向社会招募主题终端店在美团、饿了么和抖音平 台的运营商。而在去年12月，该公司也曾发布公告，面向社会公开招募茅台酱香酒京东、天猫旗舰店运营商。 业内人士指出，线上渠道在白酒销售中的地位愈发重要，贵州茅台此次招募美团、饿了么和抖音平台运营商将进一步 完善其酱香系列酒在电商平台上的销售、监管等机制。 招募抖音等平台运营商 随着互联网的发展以及电子商务的日益成熟，线上销售渠道已成为白酒企业拓展市场、提升品牌影响力的重要途径。 在此背景下，贵州茅台持续加大线上渠道布局。4月15日，贵州茅台酱香酒营销有限公司发布公告，面向社会招募主题 终端店（约5000—7000家）在美团、饿了么和抖音平台的运营商。 入选的运营商将为茅台酱香酒公司产品在美团、饿了么或者抖音平台提供运营服务，包括但不限于基础搭建一站式服 务（如平台入驻、系统对接等）、产品优化、店铺装修、营销规划、付费流量-广告代投、门店培训、短视频拍摄、直 播、达人带货、售前、售中、售后等。 去年12月，贵州茅台酱香酒营 ...