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老干妈1年营收54亿,网友质疑口味变了
21世纪经济报道· 2026-01-14 08:38
Core Viewpoint - The recent resurgence in revenue for Laoganma is attributed to founder Tao Huabi's return to the company, despite previous claims of her stepping back from operations [1][2]. Group 1: Company Performance - Laoganma achieved a revenue of 5.391 billion yuan in 2024, nearing its peak revenue of 5.403 billion yuan in 2020 [2]. - The company reported revenues of 5.26 billion yuan and 5.381 billion yuan in 2022 and 2023, respectively [2]. - Laoganma's products are sold in over 160 countries, with overseas revenue growth outpacing domestic industry averages, showing a year-on-year increase of approximately 30% in 2023 [7]. Group 2: Product and Market Insights - Laoganma offers over ten flavors of products, including spicy vegetables, flavored chicken, tomato chili sauce, and oil chili [2]. - The company maintains a significant market share, holding about 20% of the Chinese chili sauce market, which is more than the combined share of its second and third competitors [7]. - The demand for chili sauce is broad, attracting numerous new entrants into the market, with 5,723 existing chili sauce-related companies in China as of January 13 [8]. Group 3: Company History and Leadership - Tao Huabi, born in 1947, founded Laoganma in 1984, introducing a unique cooking method that led to the product's popularity [4]. - In June 2014, Tao Huabi exited the shareholder structure, with her sons Li Guishan and Li Miaoxing holding 49% and 51% of the shares, respectively [4][5]. - The company has a history of strict quality control, with significant actions taken against products that did not meet standards, including the destruction of 500 tons of product valued at over one million yuan [7].