辱华事件

Search documents
突发!还在刻意“辱华”,必须付出巨大代价!滚吧!
Xin Lang Cai Jing· 2025-08-18 03:21
Group 1 - Dolce & Gabbana (D&G) faced significant backlash in 2018 after releasing a controversial advertisement that was perceived as derogatory towards Chinese culture, leading to a 20% drop in sales and a similar decline in brand value [3][12] - The brand's exposure in media decreased to only 1/10 of previous levels due to widespread boycotts from both Chinese consumers and international celebrities [3][12] - Swatch Group recently faced criticism for a promotional image that perpetuated racial stereotypes, which sparked outrage on social media [5][11] Group 2 - Swatch's delayed apology and lack of immediate public relations response failed to quell consumer anger, highlighting the importance of timely communication in crisis management [5][12] - The company reported an 11.2% decline in sales and an 88% drop in net profit, attributing these losses to challenges in the Chinese market, which is crucial for its revenue [12][14] - Despite the downturn, the Chinese market contributed 2.63 billion Swiss francs in sales, accounting for 33.3% of the group's total revenue, indicating its significance to Swatch's overall performance [12][14]
除了Swatch,这些品牌也曾在争议问题上翻过车
Di Yi Cai Jing· 2025-08-17 12:42
Core Viewpoint - International brands need to abandon their "arrogance" and respect local cultures to avoid controversies and enhance their market presence in China [1] Group 1: Controversial Advertising Cases - Swatch faced backlash for a "slant-eyed" promotional image, highlighting a trend of international brands producing ads that are perceived as discriminatory [2] - Philipp Plein's controversial T-shirts with offensive slogans resurfaced years later, leading to public outrage and a subsequent apology from the brand [3] - Dolce & Gabbana's 2018 advertisement featuring an Asian model struggling with chopsticks was criticized for racial and gender insensitivity, resulting in a boycott from Chinese celebrities and the cancellation of a fashion show [5] - Dior's recent advertisement featuring an Asian model performing a "pulling the eye" gesture sparked significant controversy, with accusations of promoting "Asian discrimination" [6][7] Group 2: Brand Image and Market Strategy - The backlash from these incidents has negatively impacted the brand image of international luxury brands in China, leading to a decline in consumer trust [7] - Experts suggest that international companies should adopt a more humble approach, understanding local customs and consumer preferences to effectively promote their brands in new markets [7] - Dolce & Gabbana has been attempting to repair its reputation in China by participating in significant events like the China International Import Expo [8]