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西甲俱乐部球迷社区项目落地北京王府中心,6月举办嘉年华活动
Xin Jing Bao· 2025-05-28 13:49
Group 1 - The core viewpoint of the article is the launch of LALIGA CLUB, a Web3-based fan interaction platform in China, marking a significant step in fan culture development [1][2] - The platform aims to create a community-driven fan interaction experience by integrating online and offline spaces, allowing fans to connect and develop their own communities [1][2] - A special event, "LALIGA CLUB Carnival," is scheduled for June in Beijing Wangfujing, featuring interactive experiences and a legendary La Liga player [1][2] Group 2 - The platform incorporates a "play-to-earn" and "shop-to-earn" incentive mechanism, encouraging fans to earn rewards through games, interactions, content creation, and community building [2] - A decentralized marketplace will be established for fans to trade collectibles, experiences, and services within and between communities [2] - The project is supported by the Dongcheng District, which is facilitating the approval process and has selected Wangfujing as the operational base [2][3] Group 3 - The launch of LALIGA CLUB represents a major breakthrough in integrating culture, commerce, tourism, and sports in Dongcheng District [3] - The project leverages the resource advantages of Wangfujing as an international consumption center, creating a new consumption scene that injects youthfulness and technology into the area [3] - LALIGA CLUB serves as an innovative practice model for cross-industry integration in cultural, commercial, tourism, sports, and technology sectors [3]