Core Insights - The article highlights the significant growth in China's inbound tourism in the first half of 2025, driven by a series of optimized policies that link "China travel" with "China shopping" [1][4] Policy Enhancements - The continuous optimization of policies such as visa-free transit and departure tax refunds has greatly improved the efficiency of entry for international travelers, making "China travel" a staple option on their travel lists [4][5] - The upgraded visa-free transit policy, effective from December 17, 2024, allows foreign travelers to stay for up to 240 hours (10 days) and has expanded to 24 provinces, enhancing the appeal for deeper exploration [4][6] Inbound Tourism Data - In the first half of 2025, over 19 million foreign visitors entered China, marking a 30% year-on-year increase [3][4] - The number of visa-free foreign visitors reached 13.64 million, a 53.9% increase compared to the previous year, indicating rapid growth in this segment [4][6] Departure Tax Refunds - The number of departure tax refund stores exceeded 7,200, with the number of individuals benefiting from refunds increasing by 186% and the total refund amount rising by 93.2% year-on-year [6] - The implementation of the "immediate refund" policy has significantly reduced the refund processing time from an average of 48 hours to as little as 2 minutes in some cases, enhancing the shopping experience for international travelers [5][6] Future Outlook - The Chinese government aims to further expand inbound consumption and improve the international shopping environment, with plans to develop international consumption center cities and optimize the layout of tax refund stores [6] - The focus is shifting from mere scale expansion to quality enhancement in inbound tourism, with an emphasis on enriching the "Shopping in China" experience [6][7]