Core Insights - PepsiCo has announced a landmark global partnership with the Mercedes-AMG Petronas F1 Team, set to officially launch in 2026, marking the first collaboration of its three brands—Gatorade, Sting, and Doritos—with an F1 team [1] Group 1: Partnership Overview - The collaboration aims to leverage the explosive growth of F1 globally and its expanding fan base, positioning PepsiCo as a core player in this trend [1] - The partnership will integrate innovative hydration solutions and immersive fan experiences into the operations of the Mercedes-AMG Petronas F1 Team [1] Group 2: Gatorade's Role - Gatorade will bring its 60 years of brand heritage and expertise from the Gatorade Sports Science Institute (GSSI) to the F1 arena, focusing on hydration strategies crucial for driver performance [2] - Drivers can lose up to 4 kilograms due to sweat loss during a single race, making hydration essential for performance enhancement [2] Group 3: Driver Engagement - The partnership will engage F1 drivers George Russell and Kimi Antonelli, representing two generations of racing excellence, in various fan interaction activities [3] - Fans will have opportunities to experience behind-the-scenes content and exclusive events featuring the three brands [3] Group 4: Sting's Market Position - Sting, a leading energy drink brand in markets like India, Pakistan, Vietnam, and Egypt, aligns its growth momentum with the expansion of F1 and the Mercedes-AMG Petronas F1 Team in high-growth regions [4] - The brand aims to connect deeply with Gen Z fans, encouraging them to experience the excitement of F1 events [4] Group 5: Doritos' Contribution - Doritos will enhance fan experiences by embodying the "bold and fearless" spirit in collaboration with the Mercedes-AMG Petronas F1 Team, integrating racing excitement into its snack offerings [5] - The partnership will capture the thrill of race weekends and bring unique flavors to the global F1 community [5]