佳得乐

Search documents
苏超,彻底暴露了江苏的家底
36氪· 2025-06-22 23:52
文 | 张向阳 编辑 | 吴跃 来源| 财经天下WEEKLY(ID:cjtxweekly) 封面来源 | 视觉中国 以下文章来源于财经天下WEEKLY ,作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号,提供有品质的深度报道,讲述中国企业在时代浪潮中的精彩故事。 江苏"十三太保"不是白叫的。 6月21日,江苏省城市足球联赛继续对决,宿迁队对盐城队,常州队对南京队,将苏超的火热推向了新高潮。赞助商们蜂拥而至,已从开始的6家增至19 家。虽然官方赞助席位报价已升至300万元,但仍然一席难求,一些企业开始另辟蹊径,赞助13个足球队。苏超赞助商的火热,也把江苏的家底彻底暴露 了出来。 大牌涌入苏超 没想到,在这个夏天,江苏省城市足球联赛(以下简称苏超)竟会如此热闹。自5月10日开赛以来,苏超热度只增不减。一项业余赛事,不仅吸睛,而且 吸金能力更是惊人。 当国际高端啤酒品牌喜力的广告牌出现在苏超的绿茵场边时,球迷惊呼:苏超竟然迎来了"欧冠级别金主"。 喜力赞助的 向来 都是全球顶级赛事,就连中国足球的顶级赛事中超,喜力都未曾赞助。但这次,喜力啤酒的广告牌竟然破天荒出现在了苏超这项业余赛 事的绿茵场边。 ...
“苏超”赞助商数量飙升:1个月增加超200%,达到中超2倍
Zhong Guo Xin Wen Wang· 2025-06-18 13:56
中新网6月18日电(记者 吴家驹)火爆的"苏超"已经踢了一个多月。与此同时,"苏超"赞助商数量已从开 赛时的6家,飙升至19家。 今年5月10日,江苏省城市足球联赛(简称"苏超")正式开赛。"苏超"官方公众号显示,当时"苏超"赞助商 共有6家,分为5类,总冠名为江苏银行,官方战略合作伙伴为国缘V3,官方合作商为卡尔美体育,官 方赞助商为喝开水。官方供应商有2家,分别为紫金保险、佳得乐。5月17日,"苏超"赞助商仍为上述6 家。 而到第四轮比赛前,6月13日,"苏超"赞助商已达19家,总冠名依旧为江苏银行。官方战略合作伙伴达 到7家,新增龙蟠科技、理想汽车、海澜之家、京东、肯德基、安井食品。官方合作商有2家,分别为吾 器酷体育、花红药业,卡尔美体育退出。 官方赞助商达到5家,新增中兴努比亚、途虎养车、伊利、宇视。官方供应商达到4家,新增喜力、小 米;同时增加1家公益支持单位:江苏省发展体育基金会。 图自"苏 超"官方公众号 值得一提的是,除了19家"苏超"赞助商,参加"苏超"的13支球队也拥有各自的赞助商。 例如,扬州市体育局公众号显示,"苏超"第四轮比赛前,扬州队赞助商数量达到15家,包括:中国工商 银行扬州 ...
赞助位一“席”难求!“苏超”如何撬动巨大商业价值
Xin Hua Ri Bao· 2025-06-16 13:11
Group 1 - JD.com and Yili announced their sponsorship of the 2025 Jiangsu Province Urban Football League, highlighting the growing commercial value of the event [1][12] - The sponsorship market for the league has seen a significant increase in demand, with many companies eager to participate despite rising costs, indicating the league's popularity [10][13] - The league's sponsorship structure includes various levels, with local companies showing strong interest and investment, reflecting regional pride and economic significance [3][6] Group 2 - Jiangsu Bank's partnership with the league is viewed as a deep integration of finance and sports, leading to substantial growth in deposits and customer acquisition, particularly among younger demographics [4][11] - Local brands, such as Jinshiyuan and other Jiangsu enterprises, have leveraged the league for brand exposure, enhancing consumer recognition and goodwill [4][7] - The league's success has resulted in a notable increase in stock prices for sponsoring companies, with specific examples including a 7.18% rise for Weiweijia and a 15.71% increase for ST United [7][11] Group 3 - The league's rapid growth has attracted a diverse range of sponsors from various industries, including finance, fast-moving consumer goods, and technology, indicating a broadening appeal [11][13] - New sponsors like JD.com and Yili have joined the league, further validating its commercial potential and expanding its reach [12][13] - The rising sponsorship fees, now reaching 3 million RMB for the season, reflect the league's increasing market value and the competitive nature of securing sponsorships [10][13]
“苏超”赞助商数量激增!现场直击淮安“小龙虾”VS南京“盐水鸭”
21世纪经济报道· 2025-06-16 08:05
作 者丨周慧 编 辑丨周上祺 21君荐读 6月14日,江苏省城市足球联赛("苏超")第四轮,淮安主场对阵南京的比赛,以1:1的比分结 束。 10元门票,撬动3亿!"苏超"凭啥火出圈? 21世纪经济报道记者在淮安奥体中心现场观赛,据当地政府工作人员介绍,这是淮安举办过 的最大规模的体育赛事活动。随着"苏超"的火爆出圈,相对"苏超"在淮安主场的上一场比赛, 观赛人数从一万多人直接增长到两万六千余人。 当天下午烈日暴晒,观众热情高涨,座无虚席,赛事保障秩序井然。赞助商数量也"水涨船 高",记者在现场看到,赞助商除了江苏本土企业江苏银行、国缘V3、海澜之家、龙蟠科技, 还有包括京东、理想、喜力、佳得乐等外地品牌,其中包括在京东在内的部分赞助商是在后 期加入的。 赛事当天,也恰逢淮安市盱眙县举办龙虾节,"苏超"+小龙虾的组合,让淮安文旅热度进一 步增加,在淮安东高铁站,关于"盐水鸭,小龙虾请你游淮安"的苏超广告牌随处可见。 SFC 视频编辑丨柳润瑛 本期编辑 刘雪莹 "苏超"的狂欢:一次扩内需的精彩"进球" ...
多家大企业赞助苏超
Mei Ri Jing Ji Xin Wen· 2025-06-15 00:18
Group 1 - The "Su Super" league has gained significant sponsorship interest, with major companies like JD.com and Yili partnering with the league, indicating its rising popularity in the sponsorship market [1][2] - As of June 13, the number of official strategic partners increased from 1 to 7, with new additions including JD.com and Li Auto, while official sponsors grew from 1 to 5, adding companies like Nubia and Yili [2] - The influx of sponsors is expected to keep ticket prices affordable, encouraging more fan participation, which is crucial for the league's future development [2] Group 2 - The sponsorship categories for "Su Super" include a total of five types: one title sponsor (Jiangsu Bank), one official strategic partner (Guoyuan V3), one official partner (KELME), one official sponsor (Kangshifu's bottled water), and two official suppliers (Zijin Insurance and Gatorade) [1] - The sponsorship landscape reflects the league's growing appeal, as evidenced by the increase in both the number of sponsors and the diversity of companies involved [2]
“苏超”赞助商数量暴增!
第一财经· 2025-06-14 10:02
2025.06. 14 本文字数:1577,阅读时长大约3分钟 作者 | 第一财经 林靖 题图 | 新华社 赞助市场历来是衡量一个体育赛事是否受欢迎的晴雨表。截至13日晚的公开消息显示,"苏超"联赛 的赞助商总数量大幅增长,其中,官方战略合作伙伴由1家增至7家,新增的企业包括了京东、理想 等6家企业;官方赞助商由1家增至5家,新增中兴努比亚、伊利等4家企业。此外,官方供应商由2 家增至4家,官方合作商由1家增至2家。 另外,苏超联赛还新增1家公益支持单位。此外,还有一些企业选择赞助赛区和球队。目前各个赛区 也积极开展招商。比如,舒华体育成为2025"苏超"联赛无锡队赞助商。 另据媒体获悉,苏超整个赛季的官方赞助席位的价格飙升至300万元人民币。 6月8日,徐州市足协主席、徐州队领队李锋在接受媒体采访时提到,"我们的票价只有5元一张,去 掉安保等成本,球队还很难实现独立运营。但我们的招商工作已经开始,并且有了相对明确的方向, 由于赛事受关注程度较高,在赛事官方合作伙伴之外,我们也对接了许多有意向赞助的企业。" 苏超联赛商业价值的大幅提升,赞助商的大幅增加,也有利于苏超联赛后续的发展和提升。广东省体 制改革研究会 ...
库里,“拒喝”佳得乐
3 6 Ke· 2025-05-06 00:04
Core Viewpoint - The article discusses the declining popularity of Gatorade among NBA players, highlighting a shift towards personalized nutrition and athlete independence in brand endorsements [3][5][10]. Group 1: Brand Perception and Athlete Behavior - Gatorade, once a staple in NBA locker rooms, is now often rejected by players, with stars like Stephen Curry and Kawhi Leonard openly expressing their disdain for the brand [3][5]. - Many players are opting for personalized drink options, often created by their nutritionists, indicating a trend towards individualized nutrition solutions [5][9]. - The behavior of players hiding or rejecting Gatorade during press conferences raises questions about the brand's current standing among athletes [3][5]. Group 2: Endorsement Conflicts and Market Dynamics - NBA players are increasingly aligning with competing brands, such as LeBron James with Powerade and Klay Thompson with BodyArmor, leading to conflicts with Gatorade [7][10]. - Gatorade has not secured endorsement deals with all NBA players, resulting in feelings of being "forced" to promote the brand among those who are not affiliated [7][10]. - The traditional sponsorship model is being challenged as athletes seek more involvement in product development and brand partnerships [9][19]. Group 3: Impact of Athlete Actions on Brand Value - High-profile rejections of brands by athletes can lead to significant media attention, which may paradoxically increase interest in the rejected products, as seen with Gatorade's search volume spike following Curry's actions [17][19]. - The article draws parallels with other sports, noting similar instances where athletes have rejected sponsor products, impacting brand perception and market value [10][12]. - The need for brands to adapt to changing athlete expectations and consumer preferences is emphasized, suggesting that brands must focus on product quality and user experience rather than solely relying on celebrity endorsements [15][19]. Group 4: Future of Brand-Athlete Relationships - The article suggests that brands must evolve from viewing athletes as mere promotional tools to recognizing them as co-creators of value, fostering a more collaborative relationship [14][19]. - The decline in the effectiveness of celebrity endorsements, particularly among younger consumers, indicates a shift towards authenticity and shared values in brand relationships [19]. - Gatorade's role as a sponsor is crucial for the financial ecosystem of the NBA, yet the brand must navigate the changing landscape of athlete preferences and market dynamics to maintain relevance [19].