运营模式重构
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未来组织:麦肯锡12要素运营法则
麦肯锡· 2025-11-25 09:23
Core Insights - The article emphasizes that having the right strategy is not enough; companies need an effective operational model to achieve key outcomes such as clear resource accountability, agile decision-making, specialized talent capabilities, and efficient organizational collaboration [2][3][4] - A significant number of companies have attempted to restructure their operational models, with nearly two-thirds having done so in the past two years and half planning to initiate changes again within the next two years [2][3] - McKinsey's research indicates that even high-performing companies can experience a gap of up to 30% between strategic potential and execution, often due to limitations in their operational models [2][3] Operational Model Design - The article introduces a new methodology for operational model design, termed the "Value-Oriented Organization" system, which consists of 12 core elements that can be flexibly configured based on the company's environment and development goals [3][4] - The updated framework builds upon the classic 7S model, which identified seven interrelated elements that influence organizational change capability [4][5][6] - The new system aims to help managers respond to rapidly changing business environments, technological trends, and social dynamics [5][6][7] Key Elements of the New Framework - The 12 elements include: corporate mission, value proposition, organizational structure, ecosystem, leadership capabilities, governance mechanisms, process systems, technology empowerment, behavioral norms, incentive mechanisms, overall layout, and talent strategy [19][21][22] - Each element is interconnected, and the effectiveness of the operational model relies on the alignment and mutual reinforcement of these components [22][23] Trends and Challenges - The article highlights that many leaders still focus on organizational structure when redesigning operational models, which may not be sufficient in today's complex environment [8][18] - High-level executives view technology, particularly AI and automation, as significant opportunities, while geopolitical complexities and workforce demographic shifts pose challenges [8][12][15] Paths for Transformation - Companies are exploring two main paths for operational model transformation: improving traditional structures or adopting new agile frameworks that emphasize speed and technology [12][15] - Research shows that organizations using emerging structures tend to exhibit greater adaptability and proactivity in innovation and technology strategies [15][18] Implementation and Performance - Successful operational model redesign requires a systematic approach that considers all 12 elements, allowing leaders to identify their unique operational model "fingerprint" [22][23] - Companies that effectively implement these changes can achieve measurable improvements in customer satisfaction, operational efficiency, decision-making speed, and employee engagement [34][35]