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美团-W(03690): 2025Q3 业绩点评:中高价订单份额稳固,关注后续补贴趋势
Changjiang Securities· 2025-12-04 08:08
Investment Rating - The report maintains a "Buy" rating for Meituan [9] Core Insights - In Q3 FY2025, Meituan's revenue reached 954.9 billion CNY, which was below Bloomberg's consensus estimate of 974.7 billion CNY, reflecting a year-on-year growth of 2%. The adjusted net loss was 160.1 billion CNY, exceeding the expected loss of 139.6 billion CNY [6][10] - The report highlights that the competitive pressure in the food delivery sector has peaked, and as subsidies narrow, the focus will shift towards user retention and brand recognition, which are crucial for long-term repurchase rather than new customer acquisition [2][10] - The report projects Meituan's overall revenue for 2025-2027 to be 3,640.67 billion CNY, 4,084.78 billion CNY, and 4,551.56 billion CNY, with adjusted net profits of -115.25 billion CNY, 215.34 billion CNY, and 445.67 billion CNY respectively [2][10] Summary by Sections Overall Performance - Core local business revenue was 674 billion CNY, below the consensus estimate of 692 billion CNY, with an operating loss of 141 billion CNY compared to the expected loss of 126 billion CNY. The operating profit margin was -20.9% [10] - New business revenue was 280 billion CNY, slightly below the expected 286 billion CNY, with a year-on-year operating loss increase of 24.5% to 13 billion CNY [10] Food Delivery and Flash Purchase - The core local business saw a significant operating loss of approximately 191 billion CNY in Q3, with the average order value (AOV) for high-priced orders (above 15 CNY) accounting for two-thirds of the gross transaction value (GTV) [10] - The report emphasizes that user stickiness and brand recognition are essential for the platform's capabilities, and future competition will likely focus on operational efficiency and service quality [10] In-store Dining and Travel - The in-store dining and travel segment contributed approximately 180 billion CNY in revenue, with a year-on-year growth of 12%. The operating profit was 51 billion CNY, with a profit margin of 28% [10] New Business Initiatives - Meituan's new business, Keeta, officially launched operations in Brazil, with expectations of manageable investment levels. The report anticipates that Keeta could contribute significantly to Meituan's GTV in the long term [10]