Core Insights - The Kia new Sportage (狮铂拓界) was unveiled at the 2025 Guangzhou Auto Show, with tennis champion Li Na as its brand ambassador, embodying the values of "exploration, progress, and boldness" [1][3][5] Group 1: Product Launch and Features - The new Sportage inherits 32 years of quality heritage while addressing diverse user needs in China, achieving a multi-dimensional upgrade in product value [7] - The design combines classic elegance with rugged elements favored by Chinese consumers, enhancing its visual appeal and overall presence [7] - The interior features high-quality materials, advanced technology, and a new lighting design that merges functionality with emotional expression [9] - Built on Kia's global i-GMP platform, the new Sportage offers enhanced safety and driving quality, with a spacious interior measuring 4,695mm in length and a wheelbase of 2,755mm [9] - It is equipped with two high-performance turbocharged engines, a 1.5T engine with 200Ps and a 2.0T engine with 245Ps, paired with an 8AT transmission [9] - The vehicle includes advanced driving modes for various terrains, ensuring stable performance in challenging conditions [9][10] Group 2: Safety and Recognition - The new Sportage received the "Top Safety Pick+" rating from the IIHS, reflecting its superior safety capabilities under stringent testing standards [12] Group 3: Brand Collaboration and Marketing - Kia has a long-standing partnership with the Australian Open, showcasing its commitment to sports sponsorship and engaging with fans through experiential marketing [17] - The company continues to balance its product strategy between fuel and electric vehicles, catering to the diverse needs of Chinese consumers [19]