Core Insights - The 13th Eastern Coastal (Yancheng) International Auto Expo officially opened on September 17, 2025, showcasing nearly 60 domestic and international car brands with 700 popular models [1] - The event focuses on "smart technology, consumer ecology, and lifestyle benefits," aiming to create a one-stop platform for brand display, automotive culture, entertainment experience, consumer interaction, and public welfare policies [1] Industry Overview - The auto expo features a comprehensive array of vehicles, including traditional fuel cars and new energy vehicles, catering to diverse consumer needs [1] - The event has successfully hosted twelve editions, with over 130,000 new cars sold and more than 2.05 million attendees, establishing itself as a significant automotive sales activity in Eastern Coastal China [2] Company Highlights - Local leading car manufacturer Yueda Kia showcased its full range of models, with new models like the 2026 Saitus and EV5 attracting significant attention [1] - New energy vehicle brands such as BYD, Li Auto, Xpeng, and others drew large crowds, highlighting the strong appeal of electric vehicles [1][2]

Sales Performance - Yueda Kia reported a sales volume of 20,974 vehicles in August 2025, marking six consecutive months of monthly sales exceeding 20,000 units [1] - Cumulative sales from January to August reached 165,036 vehicles, representing a year-on-year growth of 7% [1] - In August, the company produced 20,000 vehicles, with a total production of 163,270 vehicles from January to August, reflecting a year-on-year increase of 9.5% [1] Product Strategy - Yueda Kia adheres to the commitment of "In China, For China," focusing on product strategy optimization, brand image enhancement, and channel system renewal to strengthen its core competitiveness in the Chinese market [3] - The company is actively promoting electrification and accelerating the layout of new energy products while renewing classic fuel models to meet diverse market demands [3] - The 2026 Kia Carnival has been launched, offering spacious interiors, safety features, advanced technology, and a smooth driving experience [3][5] Export and Global Presence - Since 2018, Yueda Kia has exported over 477,000 vehicles, generating sales of $5.13 billion, with products reaching 89 countries including Australia, New Zealand, and Mexico [9] - The company has also exported over 440,000 engines, with sales exceeding $1.06 billion, contributing to a balanced development strategy of domestic and international sales [9] Corporate Social Responsibility - Yueda Kia has invested over 56 million yuan in the Kia Home public welfare project over 16 years, involving 2,360 student volunteers and improving various community facilities [11] - The company has been recognized as one of the "Top 50 Public Welfare Projects" by the Chinese Academy of Social Sciences and awarded for its impactful charity initiatives [11] Brand Development - Yueda Kia became the main sponsor of the Jiangsu Provincial Urban Football League in Yancheng, enhancing its local brand influence through various events and community engagement [11] - The company organized fan support activities and showcased its global star products at local sports events, further promoting the Kia brand [11] Future Outlook - Yueda Kia aims to continue its commitment to "In China, For China," focusing on electrification and intelligent transformation while expanding its product matrix and service quality [12]

Core Viewpoint - The 2025 Qilu Autumn Auto Show will take place from September 4 to 8 at the Shandong International Convention and Exhibition Center, featuring favorable trade-in policies and limited-time discounts from various manufacturers, making it an ideal time for consumers to purchase vehicles [1] Group 1: Event Details - The auto show will showcase numerous manufacturers offering trade-in benefits and special promotions to facilitate car purchases for consumers [1] - This event is positioned as the most cost-effective opportunity for consumers to buy cars in the year [1] Group 2: Manufacturer Promotions - Beijing Off-road offers a 5,000 yuan exclusive gift package for orders placed at their booth, along with a maximum trade-in subsidy of 40,000 yuan [3] - Changan Automobile's third-generation UNI-V is available for 97,900 yuan after cash discounts, with additional promotional gifts [4] - NIO's models, the L60 and L90, come with three years of free battery swapping and five years of NOA navigation assistance [9] - Geely's fourth-generation Boyue L starts at 92,900 yuan with trade-in subsidies up to 18,000 yuan, while the Starry starts at 92,700 yuan with subsidies up to 20,000 yuan [10] - Hongqi offers up to 4% exclusive discounts for military personnel and teachers on select models [13] - Ford's Edge L has a starting price of 179,800 yuan with additional subsidies, while the Explorer starts at 259,800 yuan [14] - Dongfeng Yueda Kia provides cash discounts and trade-in subsidies, with total promotions reaching up to 90,500 yuan for various models [15] - Great Wall Motors' new Tank 500 models come with significant promotional offers, including free accessories and discounts [16]

Group 1 - High合汽车 is undergoing restructuring due to debt issues, but has received a significant investment of $1 billion from Lebanese startup EV Electra to establish a new company in Yancheng, with factory operations expected to resume soon [1][2] - EV Electra has committed to achieving no less than 100,000 overseas procurement orders or $3 billion in orders over the next three years [2] - The Yancheng Economic and Technological Development Zone has released an environmental impact report for the "Yueda Kia Intelligent Green Technology Upgrade Project," which involves a technical upgrade of the High合汽车 factory with a total investment of 17.96 million yuan, expected to be completed by October this year [5][6] Group 2 - After the upgrade, the factory's designed production capacity will reach 150,000 passenger vehicles annually, covering three models under High合汽车, with respective annual outputs of 37,500, 37,500, and 75,000 units [7] - Yueda Kia's domestic sales in 2023 were 166,000 units, with a factory utilization rate of only 25%, but overseas sales exceeded 80,000 units, accounting for 48% of total sales [19] - In 2024, Yueda Kia is projected to sell 248,000 new vehicles domestically and export 364,000 units, indicating a strong focus on international markets [21] Group 3 - The Yancheng region is becoming a significant hub for the new energy vehicle industry, with various manufacturers and suppliers establishing operations, including Yueda Kia and other related companies [47][48] - The local battery and energy storage industry has reached a production capacity of 55 GWh, with ongoing projects expected to increase this to 180 GWh, making it the second-largest capacity in the country [54] - Notable investments in the region include projects from major players like BYD and SK Innovation, contributing to a robust supply chain for the new energy sector [56][57]

Group 1 - A new wave of vehicle recalls has emerged in the global automotive industry, involving companies like Kia, BMW, and Hyundai due to defects in high-pressure fuel pipes, 48V generator components, and hydrogen fuel cell systems, with over 16,000 vehicles recalled [2] - Safety concerns are at the forefront, with Kia recalling 12,949 vehicles including the Seltos due to high-pressure fuel pipe defects that may lead to fuel leaks and fire risks; BMW recalling 2,213 vehicles including the 520i due to improper installation of 48V starter generator components; and Hyundai recalling 1,390 hydrogen fuel cell buses due to design flaws in the exhaust cover [2] - Other brands such as Harley-Davidson and Jaguar Land Rover are also recalling vehicles for issues related to software calibration, component welding, and insulation layer damage, highlighting the widespread nature of the recalls [2] Group 2 - Emission issues are also significant in this recall wave, with BMW recalling 3,736 vehicles due to problems with the onboard diagnostic software calibration that could lead to increased emissions risks [3] - Jaguar Land Rover is recalling certain imported Range Rover models to address improperly secured internal cables in the second-row seatbelt buckle, while other manufacturers like King Long are recalling electric buses to fix safety hazards through software upgrades [3] - This large-scale recall is seen as a proactive response from the automotive industry to address safety and environmental challenges, emphasizing the importance of consumer rights and social responsibility [3]

Sales Performance - In April 2025, Yueda Kia achieved a sales volume of 22,155 vehicles, marking an 11.8% year-on-year increase, continuing a strong growth trend since the beginning of the year [1] - Cumulatively, from January to April 2025, Yueda Kia's total sales reached 78,707 vehicles, reflecting a 12.7% year-on-year growth [1] - The production volume in April reached 22,200 vehicles, a 6.9% increase year-on-year, with a total production of 77,900 vehicles from January to April, representing a 17.2% year-on-year growth [1] Product Development - The new model, the Kia "Lion Platinum" SUV, was launched with a starting price of 115,800 yuan, emphasizing "global quality + superior intelligence" [2] - The Kia EV5, a strategic model for global markets, has also been updated for 2025, featuring enhanced interior and comfort options [2] - Yueda Kia plans to invest 188 million yuan to upgrade its Yancheng 4.0 smart factory to ensure high global quality standards for its products [2] Market Expansion - Yueda Kia has expanded its export product matrix to cover 85 countries, achieving significant export performance [2] - The company has established partnerships with major group dealers, adding 57 new dealers this year [3] - Strategic collaborations with platforms like JD.com and Tmall have been initiated to enhance after-sales service networks in underserved areas [3] ESG Performance - Yueda Kia has been recognized as one of the top 10 "ESG Pioneers" among foreign and Hong Kong-Macau-Taiwan enterprises in China for two consecutive years, improving its ranking by three positions [4] - The company has integrated green development principles into its manufacturing processes, achieving recognition as a "National Green Factory" and "Jiangsu Province Green Factory" [8] - Yueda Kia has invested over 55 million yuan in its "Kia Home" charity project, improving educational environments and supporting community development [8][9]

Sales Performance - In March, the company achieved sales of 22,949 vehicles, representing a year-on-year increase of 23% and a month-on-month increase of 28.2% [1][3] - Cumulative sales for the first three months of the year reached 56,552 vehicles, marking a 13% year-on-year growth [1] Market Position and Strategy - Since entering the Chinese market, the company has sold over 6.5 million vehicles, generating sales revenue exceeding 652 billion and contributing 52.5 billion in taxes [3] - The company is adapting to the trends of electrification, intelligence, and connectivity by implementing a dual-fuel product strategy and expanding its channel network [4][8] Manufacturing and Technology - The company operates a 4.0 smart manufacturing plant in Yancheng, Jiangsu, featuring 570 robots that perform various tasks with high precision, producing a completed vehicle body every 50 seconds [6][7] - The plant includes four major workshops with nearly 100% automation in stamping and welding, and over 70% in the engine workshop [7] Product Development - The company is developing a diverse product matrix that includes both fuel and electric vehicles, such as the 2025 EV5 and the new K3 special edition [9][10] - The EV5, built on the E-GMP platform, boasts a range of 720 km, showcasing the company's commitment to high-quality and high-value products [10] Channel Expansion - The company is accelerating the construction of a service network, aiming to establish 57 SI 2.0 standard showrooms in key cities by 2025 [15][16] - Collaborations with major dealer groups and online platforms like JD and Tmall are enhancing the company's sales channels and customer service experience [19] Corporate Social Responsibility - The company has invested over 55 million in social responsibility projects, including building homes and improving educational facilities [21] - It has implemented a solar power project that generates significant energy savings and reduces carbon emissions, earning multiple ESG awards [23][24] Future Outlook - The company aims to continue its focus on quality and user satisfaction, providing high-quality and intelligent automotive products and services to meet evolving consumer demands [25][26]