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直播1小时销售额破百万!政企媒学携手助力清远鸡、英德红茶走进千家万户
Nan Fang Nong Cun Bao· 2025-04-29 14:03
Core Insights - The live streaming event titled "Tracing the Flavor of Lingnan, Building a 10 Billion Dream" successfully showcased local agricultural products, achieving over 1 million in sales within one hour [2][4]. Group 1: Event Overview - The live streaming event took place in Qingyuan, Yingde City, focusing on promoting local products such as Qingyuan Chicken and Yingde Black Tea, both of which are geographical indication products [2][3]. - The event was organized by Country Garden Service Group in collaboration with the People's Daily Health Client, with guidance from local agricultural authorities [6][7]. Group 2: Product Highlights - Qingyuan Chicken is recognized as "the first chicken of Lingnan," known for its unique flavor when prepared simply, preserving its nutritional value [10][11]. - Yingde Black Tea, produced in the ancient city of Yingde, is suitable for consumption throughout the year due to its fermentation process that enhances its warming properties [12]. Group 3: Sales and Impact - The "Smart Enjoyment Downstairs Selection" initiative has seen Qingyuan Chicken sales exceed 1 million, while Yingde Black Tea has reached over 3,000 communities nationwide, connecting directly to 60 standardized production bases [16][17]. - The event featured a transparent sourcing model, allowing consumers to view real-time farming conditions through QR codes, enhancing consumer trust and engagement [20][21]. Group 4: Future Plans - Country Garden Service Group aims to continue exploring and promoting high-quality agricultural products across the country, facilitating the direct transfer of products from farms to consumers [29][30].