2026年2月23日，"粤味21·一城一站"之清远鸡招商推介宣传周在北江河畔、凤城广场正式启幕。清远鸡招商推介宣传周作为"粤味21·一城一站"省级餐饮促消 费活动的重要节点，旨在为清远建设粤港澳大湾区优质农产品供应高地、打造"食在清远"城市品牌注入强劲动力。活动由广东省商务厅、清远市人民政府联 合主办，清远市商务局、清远市文化广电旅游体育局、清远市农业农村局、清远市市场监督管理局、清远市农业投资集团有限公司、清远市旅游投资集团有 限公司协办，清城区人民政府提供支持。 LINE ET - The The West In MILE ·图库鞋树 y 單 因顯 清 (tr) (n) (tr) (tr) 1557 per 1 本次宣传周采用"1个主场+4大板块展示+N个延展场景"模式，以"粤味珍品·清远鸡"为核心，联动农业、文旅、美食、消费四大板块，打造集展销、体验、 互动、传播于一体的新春消费盛会。活动现场设置"请到清远过大年"集市，汇聚清远鸡产业链龙头企业、农产品、餐饮与文旅商家，集中展示清远鸡鲜品、 预制菜、熟食、休闲食品、特色文创及清远好风土系列好物，让市民游客一站式品鉴、选购。活动同步延展消费场景，线上线下协 ...

守牢粮食安全底线 粮食单产创有记录以来新高 河源市东源县柳城镇万绿智慧农场，泥土下"航天紫云英"种子正在萌芽。今年春节前后，这里将变身成 一片连绵不绝的紫红色花海。 凭借"航天丝苗米+航天紫云英"的优势种子组合，万绿智慧农场连续4年 水稻产量均超500公斤/亩，高于全国平均水平，为保障当地粮食安全作出了贡献。 作为全国最大的粮食主销区，广东始终绷紧国家粮食安全这根弦，既"藏粮于地"，又"藏粮于技"，将饭 碗牢牢端在自己手中。 在"藏粮于地"方面，广东严守数量红线，高质量推动高标准农田建设，严格落实耕地保护和永久基本农 田保护任务，筑牢粮食安全根基。截至2025年，广东已连续26年实现耕地占补平衡，实现耕地面积4年 连增。比如，在阳江市阳西县塘口镇，借助近年来田长制的推进，当地不仅止住了耕地流失趋势，还打 造出1.9万亩产业种植基地和2个市级现代农业产业园。 据广东省有关方面了解，近年来，广东省学习运用"千万工程"经验，创新实施"百县千镇万村高质量发 展工程"（以下简称"百千万工程"），实现"三年初见成效"目标任务。第一产业增加值跃居全国第二、 农村面貌焕然一新、农民收入增速连续16年跑赢城镇居民……一幅农业强 ...

行囊里的故乡 味，奋斗路上 的"广货"情|新春 走基层_南方+_南 方plus 州，既是与同事 朋友相聚，又是 开启新一年的奋 斗。作为土生土 长的东莞人，他 为朋友们精心挑 选了几样最具特 色的东莞"广 货"，每一件都藏 着家乡的滋味和 新春的意头。 最占地方的，是 五盒厚街腊 肠。"厚街腊肠八 百多年历史，是 国家级非遗。"他 笑 道，"'肠'与'长'同 音，寓意长长久 久；油脂渗进米 饭，叫'家肥屋 润'。新的一年， 愿大家日子过得 滋润，事业长 红。" 厚街腊肠。 2月23日（农历正 月初七），东莞 南城，赵先生将 车尾箱塞得满满 当当。他要在大 年初七返回广 正月初七，"人 日"。这个被古人 视为"众生之 日"的特殊节气， 在岭南大地上有 着别样的温情。 在这个寓意万象 更新、开启新征 程的日子里，各 地返回工作城市 的洪流中，拖着 拉杆箱的年轻 人、背着双肩包 的中年人、抱着 孩子的父母—— 他们的脚步匆 匆，目的地是北 京、上海、杭 州、成都......是那 些承载着梦想与 打拼的城市。而 他们的行囊里， 除了换洗衣物， 更多的是来自广 东各地的"年 味"：清远鸡、揭 阳茶、茂名荔枝 干、东莞腊 ...

大吉大利！鸡有 鸡味，清远鸡的 神仙风味藏不住 了_南方+_南方 plus 在广东 无鸡不成宴 清远鸡 素承"岭南第一 鸡"之美誉 从山林间的自在 奔跑 到舌尖上的鲜醇 回甘 清远鸡的每一寸 肌理 都藏着时光的沉 淀与烟火的温情 千年养殖路，藏 着自然的偏爱 清远鸡的传奇 始于千年之前 宋建炎三年 《清远县志》便 有记载 彼时的清远鸡 已凭着鲜绝口感 销售到省垣 成为岭南人追捧 的美味 在山林间 这只鸡 用千年时光 守住了最纯粹的 本味 一口鲜到骨，解 锁N种神仙吃法 它自带"颜值密 码" 一楔、二细、三 麻身 体型小巧如楔 奔跑跳跃 练就一身紧实肌 理 头细脚细 麻色羽毛油亮有 光泽 鸡有鸡味 皮薄脆嫩不油腻 肉汁饱满不柴涩 咬下去的瞬间 鲜汁在舌尖迸发 连骨头都透着甘 香 最经典的白切做 法 最能凸显它的本 味 冷水下锅 三浸三提 火候拿捏得刚刚 好 出锅后浸冰水锁 皮 鸡皮爽脆如冻 鸡肉嫩滑如脂 蘸一勺沙姜蒜蓉 酱油 鲜得直跺脚 这是岭南人刻在 DNA里的吃法 不止白切 豉油鸡酱香浓 郁，咸甜交织 手撕鸡清爽开 胃，越嚼越香 五指毛桃炖鸡 汤，清甜滋补 三杯鸡酒香醇厚 鸡味里的民俗 藏着广东人的浪 漫 ...

广货行天下，飘 香岭南春！广东 乡村花式年味火 爆迎客_南方+_南 方plus 比增长4.6%；纳 入监测的13家红 色旅游经典景区 接待游客25.7万 人次，同比增长 7.2%；纳入监测 的100个乡村旅游 点和历史古村落 接待游客33.0万 人次，同比增长 8.8% 金马贺岁，岭南 迎春。2026年新 春佳节期间，南 粤大地处处洋溢 着喜庆祥和的氛 围。随着"百千万 工程"的深入实施 与"广货行天 下"春季行动的全 面铺开，广东各 地乡村旅游持续 火爆。 湛江海鲜市场吸引游客选购。 据广东省文化和 旅游厅初步测 算，2月17日（大 年初一），全省 纳入监测的14段 古驿道沿线重点 区域接待游客 68.5万人次，同 从粤东的客家围 屋到粤西的美丽 海湾，从北江两 岸到珠三角水 乡，游客们不仅 沉醉于南粤的绿 水青山，更被琳 琅满目、寓意吉 祥的"广货"所吸 引。清远鸡、梅 州柚、茂名荔枝 干、中山乳鸽、 东莞腊肠、湛江 金鲳鱼……各 地"广货"借助新 春节庆的东风， 成为游客争相购 买的"新年伴手 礼"，勾勒出一幅 农文旅深度融合 的富春山居图。 肇庆广宁，村民们在特产摊位流连，选购"广货"。 满载而归：乡 ...

Core Viewpoint - Guangdong is advancing its agricultural development through a focus on brand agriculture, which is seen as a key driver for enhancing competitiveness and breaking down barriers in agricultural product sales [8][9][12]. Brand Agriculture Development - The "14th Five-Year Plan" emphasizes the importance of brand agriculture as a means to connect various agricultural developments and enhance the core competitiveness of Guangdong products [8][9]. - Guangdong's media-driven initiatives are aimed at enhancing brand visibility and market penetration for local agricultural products [12][22]. Cultural Integration - The integration of culture into agricultural branding is exemplified by the "Father's Love Like Orchid" campaign, which connects the resilience of orchids with deep emotional ties, transforming traditional sales into a cultural experience [40][56]. - The "Year Fish" concept in Zhuhai merges traditional cultural elements with the seafood industry, leading to significant sales growth during festive seasons [58][70]. Market Expansion - Guangdong's agricultural products are increasingly penetrating national and international markets, with notable demand in regions like Beijing and Southeast Asia [19][76]. - The collaboration between Guangdong enterprises and businesses in other provinces, such as Hunan, has resulted in substantial sales agreements, exemplified by an 11 billion yuan contract for seafood products [87]. Innovative Marketing Strategies - The "Media+" initiative has led to innovative marketing strategies, including live streaming events that significantly boost product visibility and sales, as seen with the 192 million units of lychee sold during a promotional event [28][30]. - The use of social media platforms for marketing has transformed local farmers into influencers, enhancing the reach of agricultural products [35][39]. Future Outlook - Guangdong aims to continue leveraging its unique cultural heritage and innovative marketing strategies to expand its agricultural brand presence globally, with a focus on quality and cultural significance [109].

新春将至，年味愈浓，广货飘香。2月7日，广东省"广货行天下"大V主播地市行全省21个地市首发站活动——"广货行天下"之大V主播地市行（清远专场） 暨粤味珍品·清远好食材年货节，在清远市清城区凤城广场启幕。本次活动以"线上直播+线下展销"深度融合模式，汇聚省市政企、全国百名主播达人及媒体 多方力量，打造沉浸式新春消费体验，让清远好食材、广东粤味珍品走出粤北，直达全国万家，成为广东2026年开年激活乡村消费、助力乡村振兴的生动实 践。 活动现场 活动集结44个主播团队近百名网红达人现场助阵，还吸引42家企业线下参展、17家企业携66款优质产品参与线上带货，现场设置40个特色产品展销摊位、27 个直播间，同步开展溯源直播等创新环节，线上线下联动掀起清远好物推广热潮，让岭南年味通过镜头和市集，飘向全国消费市场。据统计，广货行天下之 大V主播地市行清远年货节专场启动以来，截至2月7日18:00，共实现线上销售超1500万元，带动清远同期直播电商网络零售额同比增长15.9%，实现新春消 费"开门红"。 政企媒联动聚合力 为全省广货推广筑造示范平台 此次活动是清远市积极响应全省"广货行天下"战略部署，推动优质农产品出村进城 ...

Group 1 - The event "Guangdong Goods Going Global" launched in Qingyuan, featuring 100 influencers and 42 participating companies, aims to promote local products and culture to a global audience [1] - The online sales reached over 15 million yuan by 6 PM on February 7, contributing to a 15.9% year-on-year increase in Qingyuan's live e-commerce retail sales [1] - The integration of online live streaming and offline exhibitions is seen as a new approach to promote Guangdong's unique products, enhancing local consumption and cultural exchange [1] Group 2 - Foreign influencers expressed their positive experiences with local products, such as Qingyuan chicken and Yingde black tea, highlighting the potential for Guangdong goods in international markets [2] - The event showcased unique local products like mountain prickly ash, which has a well-established production chain and cultural significance, emphasizing the importance of cultural storytelling in marketing [3] - Local companies are innovating traditional products, such as introducing new flavors for preserved meats, aiming to expand their brand recognition and market reach through participation in events like this [3]

Core Viewpoint - Guangdong has achieved significant progress in rural revitalization and agricultural modernization during the "14th Five-Year Plan" period, setting a strong foundation for the "15th Five-Year Plan" with a focus on high-quality development in agriculture and rural areas [3][15]. Group 1: Agricultural Development - The total output value of agriculture, forestry, animal husbandry, and fishery in Guangdong is projected to reach 979.87 billion yuan by 2025, with a year-on-year growth of 4.9% [7]. - The grain production capacity in Guangdong has increased from 12.38 million tons in 2021 to 12.98 million tons in 2025, achieving a "three consecutive increases" in grain output [38]. - Guangdong has established 12 national advantageous characteristic industrial clusters and 24 national modern agricultural parks, contributing to the rise of the first industry added value from fourth to second in the country [108]. Group 2: Rural Revitalization - Over the "14th Five-Year Plan" period, Guangdong has cultivated 5,806 typical villages and 818 typical towns, forming 25 typical village clusters and 194 rural revitalization demonstration belts [9][144]. - The average disposable income of rural residents in Guangdong is expected to reach 28,170 yuan by 2025, with a year-on-year growth of 5.4% [11]. - The employment rate of the poverty alleviation labor force has consistently maintained above 97%, benefiting over 779,000 low-income rural residents [66]. Group 3: Technological Innovation - Guangdong has implemented advanced agricultural technologies, including unmanned aerial vehicles for sowing and digital methods throughout the agricultural production chain, enhancing food security [32][34]. - The province has developed 30 super rice varieties, accounting for 23.4% of the national total, showcasing its leading position in breeding quality rice [34]. Group 4: Marine Economy - Guangdong has accelerated the construction of modern marine ranches, with over 7,498 deep-water gravity cages built, leading the nation [49]. - The total output of aquatic products in Guangdong is projected to reach 9.66 million tons by 2024, with a year-on-year growth of 10.34% [56]. Group 5: Collaborative Support - Guangdong has actively engaged in paired assistance with Guangxi and Guizhou, investing 1.08 billion yuan in the tea industry in Tongren, Guizhou, and establishing a new materials manufacturing park in Guangxi [86][88]. - The province has established partnerships between 170 schools in Guangzhou and 220 schools in Bijie, enhancing educational resources in rural areas [89]. Group 6: Cultural and Tourism Integration - Guangdong has initiated 19 pilot projects for the integration of agriculture, culture, and tourism, enhancing rural tourism and local economies [131]. - The "most beautiful tourism road" in Huizhou connects nine towns and over 200 scenic spots, promoting regional tourism development [179].

Core Insights - The news highlights the significant achievements in agricultural development in Guangdong, particularly in the context of rural revitalization and food security initiatives. Group 1: Agricultural Achievements - The agricultural industry in Qingyuan has seen a 15.1% growth in the total output value of five major agricultural chains, with key products like Qingyuan chicken, bamboo shoots, and Yingde black tea each exceeding 10 billion yuan in output value [1] - Yingde black tea has been recognized as the top regional public brand value in the black tea category nationwide [1] - The implementation of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has led to significant improvements in rural income, with rural income growth outpacing urban residents for 16 consecutive years [1] Group 2: Food Security Initiatives - The Central Government's emphasis on food security is reiterated, with Guangdong focusing on both land and technology to ensure food supply [2] - Guangdong has achieved a record high in grain yield per unit area, with rice production exceeding 500 kg per mu for four consecutive years, surpassing the national average [2][3] - The province's comprehensive grain production capacity is projected to increase from 12.38 million tons in 2021 to 12.977 million tons by 2025 [3] Group 3: Rural Infrastructure and Living Conditions - Guangdong has made significant strides in improving rural living conditions, with 90% of natural villages achieving wastewater treatment and 97% of rural households having access to sanitary toilets [10] - The province has constructed or renovated approximately 46,000 green rural houses and planted over 42 million trees in villages [9][10] - The establishment of a digital management platform for rural collective assets has led to a total rural collective asset value of 1.35 trillion yuan, the highest in the country [10] Group 4: Development of Specialty Industries - The development of the Baijiao sea bass industry in Zhuhai has created an agricultural specialty industry with an output value exceeding 18 billion yuan, benefiting over 5,000 households [6] - The Mei County pomelo industry has formed a complete industrial chain, with the regional public brand value reaching 22.75 billion yuan [7] - The cultivation of lychee in Guangdong has positioned the province as the national leader in terms of planting area, output, and value [7]