清远："五大百 亿"领航，千亿 集群扬帆_南方 +_南方plus 广阔的田野中丝 苗米稻香四溢， 山林中脆嫩的麻 竹笋与泥土交织 出清新香气，果 园里清甜的连州 水晶梨压弯枝 头，清远各地硕 果盈枝，沉甸甸 的枝头勾勒出农 户们收获的喜 悦。 作为清远市的支 柱产业，农业产 业正处于产业优 化升级的关键 期，如何借力、 借势加快提档升 级、做优做强， 在新一轮产业竞 争中增创优势、 抢占先机，是一 个十分重大、十 分重要的课题。 3年，综合产值翻一番 2022年，广东农 产品"12221"市 北江潮涌风正 劲，一场以五大 百亿领航，千亿 集群扬帆的清远 现代农业产业新 征程集结再出 发。 场体系建设首次 被写入广东省政 府工作报告、广 东省党代会报 告。省级农业市 场体系让清远打 开了农业发展的 新视野。立足城 市定位，着眼县 域现代农业，清 远提出打造清远 鸡、英德红茶、 连州菜心、丝苗 米、麻竹笋五大 百亿级产业，计 划通过3年左右 的时间，将五大 农业产业打造成 为百亿级产业。 三年来，清远全 市上下锚定目 标，戮力前行。 围绕规模化、集 聚化、标准化、 品牌化、市场 化"五化"发展， 制定推动五大产 ...

Core Viewpoint - The development of the Xiniu bamboo shoots industry in Qingyuan has transformed from a small-scale initiative to a significant modern agricultural sector, contributing to the city's goal of creating a "trillion-level" industrial cluster through focused and systematic agricultural practices [1][2][11]. Group 1: Industry Development - Qingyuan has identified five key agricultural products, including Xiniu bamboo shoots, aiming to create five hundred billion-level modern agricultural industries, with a total output value exceeding 400 billion yuan by the end of 2024 [2][11]. - The Xiniu bamboo shoots industry has achieved a planting area of 1.0053 million mu and a total output of 433,200 tons in the first half of 2025, generating an industry chain output value of 3.245 billion yuan [3][11]. - The internationalization of Xiniu bamboo shoots has begun, with exports to Southeast Asia and other regions, marking a significant step in expanding the market [3][5]. Group 2: Economic Impact - The development of the five major industries has led to rapid growth in the overall agricultural output value of Qingyuan, benefiting over 200,000 farmers and more than 600,000 people [2][11]. - The export of bamboo shoots and related products reached approximately 2,400 tons, valued at around 100 million yuan in the first half of 2025 [3][5]. Group 3: Innovation and Technology - The integration of technology in traditional industries has revitalized agricultural practices, with innovations in product offerings such as tea-based desserts and skincare products [10][11]. - Financial institutions have introduced various support products for farmers, with over 15 billion yuan in loans allocated to the five major agricultural industries in 2024 [8][11]. Group 4: Marketing and Branding - The "Media+" initiative aims to enhance the branding and market presence of Xiniu bamboo shoots through comprehensive media strategies and community engagement [8][11]. - E-commerce has played a significant role in sales, with the Qingyuan chicken industry generating 200 million yuan annually through online platforms [7][11].

Core Points - The "Qingyuan Chicken" voting event is currently ongoing, with a countdown of two days remaining for participants to cast their votes [2][17] - A total of 36 dishes featuring Qingyuan Chicken are competing for the top spots in the rankings [2][26] - The event aims to highlight the culinary diversity and cultural significance of Qingyuan Chicken dishes [10][11] Summary by Categories Event Details - The online voting for the "Most Favorite Qingyuan Chicken" will officially open on August 5 at 18:00 and will close on August 10 at 18:00 [8][20] - Participants can vote up to 5 times per day, with each user allowed a maximum of 5 votes during the event [24][25] Competition Status - The competition is intensifying, with the top three dishes currently being "Non-legacy Clay Pot Chicken" from Qipin Chicken, "Village Chief Chicken Pot" from Maji Village Restaurant, and "Sauna Chicken" from Fresh Steamed Fresh Cuisine Restaurant [14][15] - Other contenders, such as "Guangfu Salt Baked Chicken" from Guangdong Tiannong Ecological Food Co., are also gaining traction in the voting [16] Rewards and Recognition - The top 10 dishes will be recognized in the "Qingyuan Chicken Ranking," and the winning businesses will receive various promotional benefits, including a month of top-tier traffic support on the "Zhenxiang" platform [31][34] - Additional rewards include free marketing activity participation, advertising resources, and opportunities for media coverage [40][41]

Group 1 - The core event is the launch of the first "Qingyuan Chicken List" to enhance the brand recognition and competitiveness of "Qingyuan Chicken" [4][5] - The event is organized by Southern Media Group and aims to encourage innovation and upgrades in the industry [4][5] - The competition invites local restaurants in Qingyuan that feature Qingyuan Chicken in their core products to participate [12][15] Group 2 - The registration period for the event is from July 23, 2025, 8:00 to July 28, 2025, 8:00, with online voting from August 1, 2025, 18:00 to August 5, 2025, 18:00 [20] - The evaluation process consists of online voting (10% weight) and offline expert reviews (90% weight) [25][26] - The awards will recognize the top 10 restaurants, providing them with promotional benefits on the "Zhenxiang" platform [41][42] Group 3 - The event will feature a blind review by an expert panel (70% weight) and a consumer jury (30% weight), focusing on taste, technique, characteristics, visual appeal, and food safety [38][39] - Award-winning enterprises will receive a month of top-tier traffic support on the "Zhenxiang" platform, free marketing opportunities, and media coverage [42][44] - Participants must comply with food safety regulations and have no significant food safety incidents in the past year [52] Group 4 - The "Zhenxiang" platform, launched on September 28, 2024, aims to promote rural tourism and local specialties in Guangdong [56][59] - The platform has attracted 500,000 registered users and has achieved over one million interactions [60]

Core Viewpoint - The article discusses the recent backlash against Sam's Club in China due to its product selection changes, highlighting a clash between consumer expectations and the brand's strategy, reflecting broader issues of national identity and consumer trust in domestic brands [4][10][12]. Group 1: Sam's Club's Product Strategy - In July, Sam's Club removed several popular domestic products, replacing them with more common brands, leading to dissatisfaction among its members who felt disrespected [6][10]. - The membership fees for Sam's Club, which amount to at least 1.3 billion RMB annually from over 5 million members, are seen as a ticket to a premium shopping experience that is now perceived as compromised [6][12]. - The backlash is not just about product quality but also about the perceived betrayal of consumer trust and the value proposition of being a member [20][23]. Group 2: Consumer Sentiment and National Identity - The article highlights a growing anxiety among Chinese middle-class consumers regarding their national identity and the quality of domestic products, as they grapple with the perception that local brands are inferior [31][38]. - Despite advancements in product quality and safety in the domestic market, historical trust issues still linger, particularly among older consumers who experienced past quality failures [38][39]. - Younger consumers, however, show increasing trust in domestic brands, indicating a shift in sentiment that could reshape the market landscape [39][40]. Group 3: Industry Dynamics and Competitive Landscape - The success of competitors like Pang Donglai, which emphasizes transparency and high-quality service, has raised consumer expectations and challenged Sam's Club's traditional value proposition [24][25]. - The article suggests that the retail landscape in China is evolving, with a push towards quality and trust that transcends membership models, potentially diminishing the exclusivity of Sam's Club [25][42]. - The need for brands to resonate with consumer values and perceptions is emphasized, suggesting that the future of retail will depend on quality and accessibility rather than exclusivity [42][43].

Core Viewpoint - The 2025 China (Beijing-Tianjin-Hebei) Catering Industry Expo and the 2025 Third China Beijing-Tianjin-Hebei Food Ingredients E-commerce Festival successfully opened, showcasing a wide variety of food ingredients and promoting innovation in the catering industry across the three regions [1][2]. Group 1: Event Overview - The event attracted over 20,000 professional visitors from Beijing-Tianjin-Hebei and surrounding provinces, with a bustling atmosphere in the 50,000 square meters exhibition area [1]. - Key figures from various culinary associations and companies delivered speeches, emphasizing the expo's role in promoting collaborative innovation and resource integration in the catering industry [1]. Group 2: Regional Cuisine and Innovations - The president of the Hebei Hotel Cooking and Catering Industry Association presented the updated achievements of Hebei cuisine, including a list of must-try dishes and restaurants to enhance regional culinary development [2]. - Various local food trade companies showcased unique products, such as dried chicken and various types of noodles, attracting significant interest from attendees [2][4]. Group 3: Competitions and Industry Development - An innovative cooking competition featured chefs from Hebei, showcasing their skills in preparing the famous "Golden Hair Lion Fish," resulting in over a hundred unique dishes [4]. - The Hebei Cuisine Industry Development Conference highlighted innovations in the local pancake and health food industries, along with the release of a list of the top 50 barbecue enterprises in Hebei [6]. Group 4: Supply Chain and Efficiency - A one-stop precise procurement meeting was held to enhance efficiency and reduce unnecessary costs for supply and demand enterprises within the food ingredient industry [8]. - Concurrent events included a cooking competition for Beijing roast duck and a commercial kitchen design competition, focusing on innovative solutions for optimizing kitchen space and improving operational efficiency in the catering sector [8].

Core Viewpoint - The article emphasizes the importance of ensuring that fresh lychees are available nationwide, highlighting the cultural and economic significance of this fruit in China, particularly in Guangdong province [10][24]. Group 1: Cultural Significance - Fresh lychee is a summer delicacy that has sparked discussions among netizens, reflecting a deep-seated desire for access to this fruit across the country [4][5]. - Guangdong residents have a strong attachment to fresh lychee, not only wanting to enjoy it themselves but also wishing for others nationwide to experience it [8][10]. Group 2: Technological Advancements - Advances in planting and preservation technologies have allowed for the successful distribution of lychees across China and even globally, overcoming previous challenges in freshness [16][17]. - New varieties and preservation techniques, such as the "frozen dormancy" method, have been developed to extend the shelf life of lychees, achieving freshness retention for up to 35 days [16][17]. Group 3: Economic Implications - The push to market lychees nationwide represents a significant business opportunity for Guangdong, as it aims to enhance the distribution of local agricultural products [15][22]. - The successful model of lychee distribution can be replicated for other regional products, potentially strengthening the domestic market and promoting a unified national market [20][22]. Group 4: Broader Impact - Ensuring access to fresh lychees is not just about consumer satisfaction; it also reflects the hard work of farmers and the effectiveness of agricultural modernization driven by technological innovation [24][25]. - The efficient operation of national infrastructure is highlighted as a key factor in the successful distribution of agricultural products, contributing to the overall economic stability [25][26].

Core Insights - The article highlights the participation of five agricultural enterprises from Qingyuan at the 2025 Central Asia (Horgos) Commodity Trade Expo, aiming to promote Qingyuan's unique agricultural products in the Xinjiang market [2][4][49]. Group 1: Agricultural Development - Qingyuan has been focusing on developing five major modern agricultural industries, including Qingyuan chicken, Yingde black tea, Xiniu bamboo shoots, Qingyuan silk rice, and Lianzhou vegetable, with a combined output value reaching 400.67 billion yuan, a year-on-year increase of 32.67% [8][9]. - The Qingyuan chicken industry has seen its comprehensive output value grow from 6.8 billion yuan in 2022 to 11.196 billion yuan in 2024, marking an increase of over 64% [13][14]. - Yingde black tea has expanded its market presence, participating in exhibitions across major cities in China and is on track to exceed a hundred billion yuan in output value [15][16]. Group 2: Export and Market Expansion - Xiniu bamboo shoots have not only gained popularity domestically but have also been exported to Japan, Southeast Asia, and Central Asia, with planting area increasing from 715,000 mu to 993,000 mu and production rising from 1.06 million tons to 1.514 million tons, reflecting a growth rate of over 42% [17][18]. - The Qingyuan Agricultural and Rural Bureau is actively promoting local agricultural products to expand sales channels in Xinjiang, facilitating deeper trade connections [22][50]. Group 3: Company Highlights - Qingyuan Supply Quality Agricultural Development Co., Ltd. focuses on integrating local agricultural resources and showcased various products at the expo, including Yingde black tea and Xiniu bamboo shoots [26][28]. - Yingde Longrun Agricultural Development Co., Ltd. operates 1,200 mu of organic tea gardens and emphasizes organic cultivation methods, producing a range of organic teas [31][32]. - Guangdong Zhusheng Technology Co., Ltd. is engaged in the research and production of bamboo-based new materials, contributing to sustainable practices by creating biodegradable products from bamboo waste [40][41].

Core Viewpoint - The article emphasizes the significance of Qingyuan chicken in Chinese cuisine, highlighting its unique qualities and the importance of sourcing authentic varieties for optimal taste and health benefits [4][9][24]. Group 1: Qingyuan Chicken Overview - Qingyuan chicken is highly regarded for its thin skin, tender meat, and rich nutritional value, making it a staple in festive meals [4][9]. - The chicken has historical significance, with records dating back to the Song Dynasty, and has gained international recognition [11][9]. - The chicken is often compared to other varieties, with Qingyuan chicken being considered superior due to its flavor and texture [4][9]. Group 2: Authenticity and Quality - A significant portion of the Qingyuan chicken available in the market is not purebred, with 90% being hybrid varieties that lack the desired taste and texture [15]. - Authentic Qingyuan chicken is sourced from Tian Nong, the only national-level preservation farm for purebred Qingyuan chicken [17][18]. - Tian Nong's chickens are raised in natural environments for a minimum of 130 days, ensuring superior meat quality and flavor [22][24]. Group 3: Health and Safety Standards - Tian Nong adheres to strict food safety standards, with chickens passing 26 tests to ensure they are free from pollutants and additives [29][31]. - The chickens are raised without hormones or antibiotics, making them safe for consumption by all age groups, including children and pregnant women [35][34]. - The farm has received multiple quality certifications, including GAP and ISO 9001, ensuring high standards in chicken production [31][32]. Group 4: Market Presence and Pricing - Tian Nong has been a supplier for high-end supermarkets like Sam's Club and has sold over 30 million chickens annually [37]. - The pricing for Qingyuan chicken varies based on age and preparation, with options available for both whole and cut chickens [39][41]. - The article highlights that purchasing from Tian Nong can be more cost-effective compared to other retailers, offering competitive pricing for high-quality chicken [43][45]. Group 5: Culinary Versatility - Qingyuan chicken is versatile in cooking methods, suitable for various dishes such as steamed, braised, and soups, showcasing its culinary adaptability [85][89]. - The article provides cooking tips and emphasizes the ease of preparing delicious meals with Qingyuan chicken, appealing to both novice and experienced cooks [87][96]. - The unique flavor profile of Qingyuan chicken allows for simple preparation methods that enhance its natural taste [79][81].

Group 1 - Guangdong Province has launched a series of innovative tree-planting activities, promoting a "cloud planting + offline planting" model that engages the public in environmental conservation [4][5][6] - Over 100 users of the "Plant a Tree" app participated in the recent tree-planting events, successfully planting more than 200 trees [5][6] - The initiative is part of a broader effort to make tree planting more accessible and engaging through the integration of internet technology [6][7] Group 2 - The brand value of Yingde black tea has reached 5.178 billion yuan, marking an 8.5% increase and positioning it as the top brand in the national black tea category [10][11] - This achievement is seen as a milestone in the local efforts to promote the integration of tea culture, industry, and technology [11][12] - Yingde black tea gained significant recognition two years ago when it was served at a tea meeting between the leaders of China and France [12][13] Group 3 - The agricultural technology team in Xin'an Town is actively promoting the guava industry by providing specialized training on seedling cultivation techniques [15][17] - The training attracted nearly 200 local villagers, demonstrating a strong community interest in enhancing agricultural practices [19] Group 4 - The "Qingyuan Chicken" brand is being marketed through live streaming, showcasing the company's innovative approach to e-commerce in the agricultural sector [22][26] - Qingyuan has maintained its position as the top region for agricultural e-commerce in China for six consecutive years, highlighting the effectiveness of its marketing strategies [22][23] Group 5 - The "New Feng Flavor" agricultural brand is seeking to establish a think tank to enhance regional agricultural development and brand strength [41][42] - Experts from various fields are invited to join the think tank, which aims to leverage their knowledge for the benefit of the local agricultural economy [43][44]