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首届广东优品展启幕,清远西牛麻竹笋礼盒当选官方伴手礼
Nan Fang Nong Cun Bao· 2025-09-13 12:00
Core Viewpoint - The first Guangdong Quality Products Exhibition showcases high-quality agricultural products from Guangdong, with the Qingyuan Xiniu bamboo shoots gift box selected as the official souvenir, highlighting the region's agricultural achievements [2][8][9]. Group 1: Exhibition Overview - The Guangdong Quality Products Exhibition is held from September 12 to 14, themed "Guangdong Quality · Beautiful Guangdong," at the China Import and Export Fair Complex [2][3]. - The exhibition aims to create a new platform for integrated domestic and foreign trade, focusing on the integration of exhibition, performance, and sales [3][4]. Group 2: Qingyuan Agricultural Products - Qingyuan's Xiniu bamboo shoots gift box stood out among over 1,000 participating companies, being recognized as the official souvenir, which reflects the high quality of Qingyuan's agricultural products [7][8]. - The Xiniu bamboo shoots are a star product of Qingyuan's agriculture, part of the five major billion-level modern agricultural industries, with a comprehensive industrial output value reaching 10.965 billion yuan in 2024 [11][12][13]. Group 3: Support and Development - The exhibition received guidance from the Qingyuan Supply and Marketing Cooperative and the Qingyuan Agricultural and Rural Affairs Bureau, showcasing various quality agricultural products [16][19]. - Qingyuan Supply and Marketing Cooperative has been actively involved in rural revitalization and the development of billion-level modern agricultural industries, focusing on agricultural product sales and service integration [22][24][26].
让传统农业展现智慧新图景
Ren Min Ri Bao· 2025-09-01 22:09
Group 1 - The core viewpoint is that the agricultural production in Guangdong is advancing towards digitalization, intelligence, and intensification, moving away from traditional reliance on weather conditions [1] - Smart irrigation systems have significantly improved efficiency, increasing productivity by over five times compared to traditional manual irrigation methods [1] - The introduction of LED night lighting technology in dragon fruit cultivation has led to an increase in yield, with an additional four fruits per year and an increase of 4000 jin per mu [1] Group 2 - The Southern Power Grid in Guangdong plans to invest 56.84 million yuan this year for major repair projects and has established a customer service team to address electricity issues for agricultural clients [2] - The electricity consumption in Guangdong's livestock industry has increased by 17.33% year-on-year, indicating a growing reliance on stable electricity supply for modern agricultural practices [2] - The establishment of a comprehensive industrial chain for Qingyuan chicken, including breeding, ecological farming, processing, and cold chain logistics, highlights the importance of electricity in enhancing traditional farming operations [2]
千余款臻品汇聚:探路“工艺美术+地理标志”生态圈
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-28 03:47
Core Viewpoint - The 8th Guangdong-Hong Kong-Macao Greater Bay Area Arts and Crafts Expo showcases over 300 arts and crafts enterprises and features more than 1,000 collectible items, emphasizing cultural integration and innovation in the region [1][2]. Group 1: Event Overview - The expo is themed "Tasting Tea and Appreciating Crafts: The Tide of the Greater Bay Area" and includes participation from over 10 cities in Guangdong, Hong Kong, Macao, and Taiwan [1]. - The exhibition covers over 10,000 square meters and features six distinctive exhibition areas, including a Hong Kong-Macao-Taiwan integration area and a traditional crafts area [1]. Group 2: Featured Exhibits - The expo highlights over 100 national geographical indication products, such as Xinhui dried tangerine peel and Yingde black tea, under the "Culinary Delights of the Bay Area" theme [1]. - Innovative products combining technology and tradition, such as AI embroidery and wearable jade carvings, are showcased in the creative products area [1]. Group 3: Supporting Activities - High-profile forums and competitions are held during the expo, including the "Yue Ming Biao" evaluation of high-quality geographical indication products [2]. - The "Lingnan Craftsman Cup" cultural and creative competition aims to stimulate industry innovation and nurture new craftsman talent [2]. Group 4: Organizational Support - The expo is co-hosted by multiple organizations, including Guangdong Light Industry Holdings Group and the Guangdong Arts and Crafts Association, reflecting a commitment to cultural development in the province [3]. - The event aims to create a composite exhibition and trade ecosystem that promotes the innovative development of traditional culture and arts in Guangdong [3].
清远:“五大百亿”领航,千亿集群扬帆
Nan Fang Nong Cun Bao· 2025-08-25 06:36
Core Viewpoint - The article discusses the strategic development of the agricultural industry in Qingyuan, focusing on the goal of establishing five major billion-dollar industries to enhance the overall agricultural output and competitiveness of the region [8][14][18]. Group 1: Industry Development Goals - Qingyuan aims to develop five major agricultural industries: Qingyuan chicken, Yingde black tea, Lianzhou vegetable, silk seed rice, and bamboo shoots, each targeting a billion-dollar output within approximately three years [13][14]. - The city has set a target for the comprehensive output value of these five industries to exceed 40 billion yuan by the end of 2024, with a growth rate of over 30% for two consecutive years [18][19]. Group 2: Strategic Measures - Qingyuan is implementing a "five transformations" strategy focusing on scale, aggregation, standardization, branding, and marketization to enhance the quality and efficiency of its agricultural sectors [16][23]. - The city has introduced ten measures to promote the full industrial chain construction of the five major industries, driving quality improvement and efficiency [17]. Group 3: Market Expansion and Brand Development - Qingyuan has successfully introduced several leading enterprises, including JD.com and Pinduoduo, to boost the standardization and branding of its agricultural products [22]. - The article highlights the growing popularity of Qingyuan's agricultural products in various markets, including Hong Kong and South Africa, indicating a strong demand and successful brand recognition [26][28][29]. Group 4: Technological Advancements - The article emphasizes the importance of agricultural mechanization in improving production efficiency and reducing labor costs, with plans to enhance the mechanization and modernization of agricultural equipment [36][40]. - Qingyuan is also focusing on the development of seed quality and resource protection, particularly for its unique agricultural products like Qingyuan chicken and bamboo shoots [43][48]. Group 5: Future Prospects - Qingyuan is exploring the "five major billion-dollar+" strategy to transform more local specialties into large-scale industries, aiming to create a modern agricultural industry cluster worth over 100 billion yuan [56][57]. - The city is committed to integrating agricultural production with tourism and health industries to enhance the added value of its agricultural products [51].
全国首个“媒体+畜牧”行动方案出炉!为广东畜牧产业腾飞添翼
Nan Fang Nong Cun Bao· 2025-08-22 11:34
Core Viewpoint - The article discusses the launch of the first "Media + Animal Husbandry" action plan in Guangdong, aimed at enhancing the province's livestock industry through strategic media integration and brand development [1][10]. Group 1: Industry Significance - The livestock industry is a strategic foundation for national economic stability and food supply, playing a crucial role in the economy [2]. - Guangdong has become a major province for livestock production and consumption, showcasing significant advantages in smart farming and industrial cluster development [4][6]. Group 2: Action Plan Overview - The action plan, titled "Media + Empowering Guangdong Livestock Industry High-Quality Development Action Plan (2025-2027)," is the first of its kind in the country focusing on the integration of media and livestock development [16][20]. - The plan outlines three major initiatives: brand building and trust engineering, market expansion and sales connection, and technology empowerment and industry upgrading [24][26]. Group 3: Brand Development - The plan emphasizes the creation of the "Yue Mu You Pin" public brand for Guangdong livestock products, leveraging mainstream media platforms [25][28]. - Recent initiatives include promoting local specialties like the Ma Gong Goose through cultural storytelling and media coverage to enhance brand value [33][35]. Group 4: Market Expansion - The action plan aims to break geographical limitations and enhance market visibility for Guangdong livestock products through a "Media +" strategy [70][72]. - It highlights successful case studies, such as the promotion of Maoming lychee, to illustrate the effectiveness of media in expanding market reach [72][74]. Group 5: Technological Integration - The livestock industry is transitioning towards smart and green practices, with media playing a key role in disseminating advanced farming technologies [96][98]. - The plan includes initiatives to promote smart farming technologies and green practices, enhancing the industry's modernization and sustainability [110][115]. Group 6: Cultural Promotion - The action plan aims to integrate cultural elements into the livestock industry, enhancing the appeal of Guangdong's livestock products through cultural storytelling and tourism [49][51]. - It proposes activities like livestock story sessions and the creation of culinary guides to deepen cultural engagement and brand attractiveness [50][52].
南农晨读 | 黔佛协作
Nan Fang Nong Cun Bao· 2025-08-22 00:36
Group 1 - The first "Qingyuan Chicken Ranking" event was held, showcasing various restaurants and their signature dishes in a competitive format [3] - The event was organized by multiple local associations and aimed to promote the culinary culture of Qingyuan [3] Group 2 - The "Green Beautiful Guangdong Ancient Tree Donation Project" has seen 880 ancient trees recognized for donation, raising a total of 28 million yuan with participation from over 18,200 individuals [8] - This initiative highlights the importance of preserving ancient trees and engaging the community in environmental efforts [8] Group 3 - The Zhongshan Wanhua Family Farm is actively cultivating 61,058 red heart dragon fruit plants across 150 acres, attracting visitors for eco-tourism and educational experiences [20] - The farm has received recognition as a national ecological farm and a provincial family farm, indicating its significance in the local agricultural landscape [18][19] Group 4 - The Shantou Li Qun Agricultural Food Co., Ltd. showcased its ecological white shrimp at the 2025 Hong Kong Food Expo, marking its debut on the international stage [25] - This event emphasizes the growing recognition of regional brands and products in global markets [24] Group 5 - The Guangxi Baise Tianyang district will participate in the 2025 Guangzhou Consumption Assistance Exhibition, featuring five outstanding fruit enterprises to promote local agricultural products [30] - This initiative aims to leverage regional cooperation to enhance market visibility and sales opportunities for local farmers [29] Group 6 - The Zhaoqing cold chain industry park is efficiently processing live shrimp, demonstrating advancements in agricultural logistics and supply chain management [36] - The seamless integration of sorting, weighing, and transportation processes highlights the growing importance of cold chain logistics in the seafood industry [37]
“清远吃鸡榜”TOP10出炉!这口鲜嫩,拿捏了!
Nan Fang Nong Cun Bao· 2025-08-21 11:07
Core Insights - The inaugural "Qingyuan Chicken List" has been released, showcasing the top 10 dishes that highlight the unique flavors and culinary techniques of Qingyuan chicken [1][16]. Group 1: Event Overview - The event was organized by Southern Media Group, Southern Rural Newspaper, and Zhenxiang Platform, with participation from various local culinary associations [3][4]. - The offline evaluation took place at the Maji Village Restaurant, featuring numerous renowned restaurants competing with their signature dishes [5]. Group 2: Evaluation Process - A judging panel composed of culinary masters, food critics, and media representatives evaluated the dishes based on multiple criteria including ingredient use, creative presentation, taste, and cultural expression [6][8]. Group 3: Top Dishes - The top 10 dishes recognized include: - Seven Pin Chicken's Intangible Cultural Heritage Clay Pot Chicken - Zhongkai Huafu Holiday Hotel's Phoenix Golden Silk Chicken - Maji Village Restaurant's Village Chief Chicken Pot - Xishihui Seafood's Golden Baked Fragrant Chicken - Lakeside Bubu Gao Hotel's Soy Sauce Chicken - Qingxiang Bawang Chicken - Daoyuan Restaurant's Fresh Fruit Skin Chicken - Huafu No.1 Chinese Restaurant's Huafu Rose Soy Sauce Chicken - Hongqi Tea Factory's Yinghong No.9 Tea Fragrant Crispy Chicken - Tasting Chicken's King Li Wuzhi Peach Qingyuan Chicken Pot [9][11][16]. Group 4: Popularity Award - The Village Chief Chicken Pot from Maji Village Restaurant won the Best Popularity Award, indicating strong local support and recognition [13]. Group 5: Culinary Trends - The event highlighted a shift in Qingyuan chicken preparation from traditional methods to innovative approaches, incorporating local medicinal ingredients and appealing to younger tastes with lighter spicy flavors [21][22]. Group 6: Market Impact - The event attracted 24 enterprises and 36 dishes, with over 24,000 votes cast, aiming to elevate Qingyuan chicken from being merely "delicious" to "must-try" status [26][27]. - Qingyuan chicken has become a significant agricultural industry, with sales in Hong Kong reaching 100 million yuan in 2024, contributing to the local economy [53][55]. Group 7: Awards and Benefits - Winners of the "Qingyuan Chicken List" will receive various promotional benefits, including top-tier traffic support on the Zhenxiang platform and opportunities for media coverage [56][66]. Group 8: Platform Significance - The Zhenxiang platform serves as a pioneering rural tourism service platform, connecting urban and rural areas, and has gathered 300,000 registered users and over 1,000 businesses [72][73].
港客年食过亿元清远鸡!“清远好风土”连续四年赴港竞秀
Nan Fang Nong Cun Bao· 2025-08-14 09:35
Core Viewpoint - The article highlights the participation of Qingyuan City in the 35th "Food Expo" in Hong Kong, showcasing its agricultural products and emphasizing the growth of its agricultural industry, particularly the Qingyuan chicken, which has become a popular choice among Hong Kong consumers [2][4][9]. Group 1: Event Overview - The 35th "Food Expo" in Hong Kong features 1,890 exhibitors from 35 countries and regions, showcasing nearly a thousand unique agricultural products [2][3]. - Qingyuan City presented its "Qingyuan Good Soil" regional public brand and five major agricultural industries at the expo [5][17]. Group 2: Agricultural Products and Achievements - Qingyuan chicken, known as the "National Banquet Chicken," has an annual output of 153 million birds and a comprehensive output value of 11.196 billion yuan [18]. - Yingde black tea ranks first in brand value among national black teas at 5.178 billion yuan [19]. - Xiniu bamboo shoots dominate the Japanese market with a 95% market share, achieving a comprehensive output value of 10.965 billion yuan [20]. - Qingyuan fragrant rice has the largest certified organic base area in the province, ensuring quality [21]. - Lianzhou vegetable heart has received multiple certifications, including national geographical indication protection [22]. Group 3: Market Trends and Consumer Behavior - There is a growing trend of Hong Kong consumers purchasing Qingyuan chicken, with a significant increase in repurchase rates after trying the product [24][26]. - Guangdong Tiannong Food Group reported a sales figure of 100 million yuan in Hong Kong for 2024, indicating strong market demand [27]. - The company has successfully established partnerships with local merchants during the expo, leveraging previous positive experiences to attract new customers [29]. Group 4: Future Prospects - Qingyuan's participation in the expo is part of a broader strategy to enhance its market presence and connect with global markets [44]. - The local government aims to utilize various resources and platforms to promote Qingyuan's high-quality agricultural products internationally [45].
南农晨读 | 千年渔港
Nan Fang Nong Cun Bao· 2025-08-11 01:33
Group 1 - Guangdong reported 1,387 new local cases of Chikungunya fever from August 3 to August 9, showing a continuous decline trend [2][4][3] - The distribution of cases includes 1,212 in Foshan, 103 in Guangzhou, and smaller numbers in other cities [4][5] Group 2 - The National Lychee and Longan Industry Technology System held a performance evaluation meeting for the "14th Five-Year Plan" in Luzhou, Sichuan on August 9 [7][8] - The meeting included reports from chief scientists and station leaders on their work and achievements during their tenure [9][10] Group 3 - A new "Media + Qingyuan Xiniu Bamboo Shoot Integration Development Studio" was established in Qingyuan to promote high-quality development of the bamboo shoot industry [20][21] - The studio aims to integrate media resources across various platforms to enhance brand influence and promote industry stories [24][25] Group 4 - The first socialized service center for the Qingyuan Xiniu Bamboo Shoot industry was established in Yingde, providing comprehensive support across various industry segments [33][36][37] - This center aims to assist in seedling, technology, processing, sales, branding, and financial services for the bamboo shoot industry [38] Group 5 - Guangzhou's modern agriculture sector is set to receive a boost with 15 agricultural projects signed, totaling over 1.5 billion yuan in expected investment [43][44] - The projects focus on advanced agricultural production capabilities, including the artificial breeding of endangered species like the yellow lip fish [41][42]
高质量发展看中国|小特产变身大产业 集群化发展绘就特色农业新图景
Yang Guang Wang· 2025-08-10 13:08
Core Viewpoint - The development of the Xiniu bamboo shoots industry in Qingyuan has transformed from a small-scale initiative to a significant modern agricultural sector, contributing to the city's goal of creating a "trillion-level" industrial cluster through focused and systematic agricultural practices [1][2][11]. Group 1: Industry Development - Qingyuan has identified five key agricultural products, including Xiniu bamboo shoots, aiming to create five hundred billion-level modern agricultural industries, with a total output value exceeding 400 billion yuan by the end of 2024 [2][11]. - The Xiniu bamboo shoots industry has achieved a planting area of 1.0053 million mu and a total output of 433,200 tons in the first half of 2025, generating an industry chain output value of 3.245 billion yuan [3][11]. - The internationalization of Xiniu bamboo shoots has begun, with exports to Southeast Asia and other regions, marking a significant step in expanding the market [3][5]. Group 2: Economic Impact - The development of the five major industries has led to rapid growth in the overall agricultural output value of Qingyuan, benefiting over 200,000 farmers and more than 600,000 people [2][11]. - The export of bamboo shoots and related products reached approximately 2,400 tons, valued at around 100 million yuan in the first half of 2025 [3][5]. Group 3: Innovation and Technology - The integration of technology in traditional industries has revitalized agricultural practices, with innovations in product offerings such as tea-based desserts and skincare products [10][11]. - Financial institutions have introduced various support products for farmers, with over 15 billion yuan in loans allocated to the five major agricultural industries in 2024 [8][11]. Group 4: Marketing and Branding - The "Media+" initiative aims to enhance the branding and market presence of Xiniu bamboo shoots through comprehensive media strategies and community engagement [8][11]. - E-commerce has played a significant role in sales, with the Qingyuan chicken industry generating 200 million yuan annually through online platforms [7][11].