Core Viewpoint - The recent product upgrade of White Elephant's "Noodle Cake 120g" has garnered significant attention due to its transparent packaging and naming strategy, reflecting a shift towards consumer transparency in the food industry [1][3][4]. Group 1: Product Innovation and Consumer Engagement - White Elephant launched the "Noodle Cake 120g" product, marking a trend towards larger portion sizes in the food sector, which has resonated with consumers [3][4]. - The product's packaging highlights the actual weight of the noodle cake, breaking down information asymmetry and providing tangible value to consumers [4][9]. - The live broadcast featuring a well-known host visiting the factory showcased the production process, enhancing consumer trust through transparency [4][6][9]. Group 2: Market Trends and Consumer Behavior - The trend of larger portion sizes is becoming popular, with consumers increasingly seeking products that offer better value for money, especially in uncertain economic times [12][14]. - White Elephant's focus on "satiation needs" aligns with consumer preferences for larger quantities, as many consumers express dissatisfaction with smaller packaging [12][13]. - The brand's commitment to quality and transparency has positioned it favorably in a market where consumers are more price-sensitive and quality-conscious [14][16]. Group 3: Marketing Strategy and Brand Positioning - The use of clear numerical information on packaging simplifies consumer decision-making and enhances product visibility on shelves [20][22]. - Research indicates that a significant percentage of consumers make purchasing decisions based on packaging, underscoring the effectiveness of White Elephant's strategy [20][22]. - The brand's approach to marketing through numerical symbols not only attracts attention but also aligns with the growing demand for transparency in the food industry [22]. Group 4: Conclusion and Industry Implications - The convenience food market is evolving, with brands needing to address fundamental consumer concerns about product transparency and quality [4][22]. - White Elephant's recent product strategy serves as a model for other domestic brands, demonstrating that sincerity can foster consumer trust and drive growth [4][22].