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央视直播“查岗”白象面饼120克,方便面行业迎何新风向?
Cai Fu Zai Xian· 2025-07-29 09:15
Core Viewpoint - The recent product upgrade of White Elephant's "Noodle Cake 120g" has garnered significant attention due to its transparent packaging and naming strategy, reflecting a shift towards consumer transparency in the food industry [1][3][4]. Group 1: Product Innovation and Consumer Engagement - White Elephant launched the "Noodle Cake 120g" product, marking a trend towards larger portion sizes in the food sector, which has resonated with consumers [3][4]. - The product's packaging highlights the actual weight of the noodle cake, breaking down information asymmetry and providing tangible value to consumers [4][9]. - The live broadcast featuring a well-known host visiting the factory showcased the production process, enhancing consumer trust through transparency [4][6][9]. Group 2: Market Trends and Consumer Behavior - The trend of larger portion sizes is becoming popular, with consumers increasingly seeking products that offer better value for money, especially in uncertain economic times [12][14]. - White Elephant's focus on "satiation needs" aligns with consumer preferences for larger quantities, as many consumers express dissatisfaction with smaller packaging [12][13]. - The brand's commitment to quality and transparency has positioned it favorably in a market where consumers are more price-sensitive and quality-conscious [14][16]. Group 3: Marketing Strategy and Brand Positioning - The use of clear numerical information on packaging simplifies consumer decision-making and enhances product visibility on shelves [20][22]. - Research indicates that a significant percentage of consumers make purchasing decisions based on packaging, underscoring the effectiveness of White Elephant's strategy [20][22]. - The brand's approach to marketing through numerical symbols not only attracts attention but also aligns with the growing demand for transparency in the food industry [22]. Group 4: Conclusion and Industry Implications - The convenience food market is evolving, with brands needing to address fundamental consumer concerns about product transparency and quality [4][22]. - White Elephant's recent product strategy serves as a model for other domestic brands, demonstrating that sincerity can foster consumer trust and drive growth [4][22].
白象“面饼120克”焕新上市 用透明方式与消费者真诚沟通
Zheng Quan Ri Bao Wang· 2025-06-29 11:48
Core Viewpoint - White Elephant Food Co., Ltd. has launched a new large-sized instant noodle product named "Noodle Cake 120g," demonstrating its commitment to consumer-centric principles and transparency in communication [1][2][3] Product Launch - The new product "Noodle Cake 120g" is a rebranding of the previous "Duofan" product, reflecting the company's promise to stop producing the original packaging [1] - The product is available through both online e-commerce channels and offline supermarkets, with plans for expansion into regions like Henan and Hebei [1] Consumer Trends - The launch aligns with the growing consumer trend of "rationality and emotion," which has contributed to the steady growth of large-sized instant noodles in recent years [2] - Consumers are increasingly focused on value for money, leading to a preference for larger quantity products among families and manual laborers in lower-tier cities [2] Transparency in the Industry - The introduction of "Noodle Cake 120g" signifies a move towards greater transparency in the instant noodle industry, addressing consumer demands for clear information regarding product weight, ingredients, and processing methods [3] - The trend of transparency is becoming a global consumer development trend, emphasizing the importance of clear packaging and accurate labeling [3] Company Philosophy - White Elephant's commitment to transparency and consumer engagement reflects its "sincerity" philosophy, which has been integral to its operations for 28 years [3] - The company's focus on product quality and continuous innovation positions it favorably in a competitive consumer goods market, providing a replicable model for the industry [3]
“面饼120克”,白象将消费者“声音”印在包装上
Qi Lu Wan Bao· 2025-06-29 09:30
Core Viewpoint - White Elephant Food Co., Ltd. has launched its first product named after the weight of the noodle cake, "Noodle Cake 120g," which aims to provide clear and transparent information to consumers, enhancing their decision-making process [1][4]. Group 1: Product Innovation - The renaming of the product to "Noodle Cake 120g" eliminates ambiguity, allowing consumers to easily understand the quantity they are purchasing [4]. - White Elephant has established a complete product innovation loop by recording consumer feedback, validating feasibility, and responding quickly to market demands [4]. - The company has introduced sub-brands and products tailored to specific consumer preferences, such as "Dala Jiao" for spicy food lovers and health-oriented options like "Old Hen Soup Noodles" [4]. Group 2: Consumer Engagement - In 2023, White Elephant leveraged a collaboration with Douyin e-commerce to launch "Coriander Noodles," responding to high consumer interest in unique flavors [5]. - The company has actively engaged with consumers on social media platforms, introducing products like "Ear-Root Noodles" and "Stinky Tofu Noodles" that resonate with younger audiences [5]. Group 3: Transparency and Safety - White Elephant has addressed consumer concerns about food safety by launching "Food Factory Live" on Bilibili, showcasing the production process and factory operations [7]. - The company has also organized offline events like "White Elephant Instant Noodle Factory" pop-ups to educate consumers about its production methods in an open and transparent manner [7]. - The evolving consumer mindset reflects a demand for transparency and quality, which White Elephant aims to meet through its initiatives [7].