从行业角度，这种在克重与包装上的"内卷"，实则是方便面市场增长乏力下的无奈之举，暴露出创新短 板。根据世界方便面协会的数据统计，中国方便面的需求量从2020年的463.6亿份波动下滑至2024年的 438亿份。2024年，康师傅的方便面业务营收为284.14亿元，同比下滑1.3%。统一2024年的方便面业务 营收98.49亿元，仅微增2.6%。 根据马上赢品牌CT的数据，2025年第一季度，方便面类目的CR5（市场集中度前五）集团市场份额之 和为84.36%，市场集中度高。康师傅、统一等传统巨头虽市场份额有一定收缩，但仍占据主导；白 象、今麦郎等品牌在努力追赶，市场竞争格局愈发激烈。而在这样的格局下，大分量产品的竞争不过是 冰山一角。为了吸引消费者，品牌们在口味创新上也不断发力，根据马上赢品牌CT的数据，2025年第 一季度方便面类目就有2152款新品上市，同比2024年第一季度增长174%，环比2024年第四季度增长 75%。此前，白象通过收集消费者反馈，已经上线了折耳根、臭豆腐等新型口味的方便面产品。 随着白象"面饼120克"新包装产品的上线，其用直观克重标注替代模糊营销话术的做法，已引发行业关 注，这能 ...

Core Viewpoint - White Elephant Food Co., Ltd. has launched a new large-sized instant noodle product named "Noodle Cake 120g," demonstrating its commitment to consumer-centric principles and transparency in communication [1][2][3] Product Launch - The new product "Noodle Cake 120g" is a rebranding of the previous "Duofan" product, reflecting the company's promise to stop producing the original packaging [1] - The product is available through both online e-commerce channels and offline supermarkets, with plans for expansion into regions like Henan and Hebei [1] Consumer Trends - The launch aligns with the growing consumer trend of "rationality and emotion," which has contributed to the steady growth of large-sized instant noodles in recent years [2] - Consumers are increasingly focused on value for money, leading to a preference for larger quantity products among families and manual laborers in lower-tier cities [2] Transparency in the Industry - The introduction of "Noodle Cake 120g" signifies a move towards greater transparency in the instant noodle industry, addressing consumer demands for clear information regarding product weight, ingredients, and processing methods [3] - The trend of transparency is becoming a global consumer development trend, emphasizing the importance of clear packaging and accurate labeling [3] Company Philosophy - White Elephant's commitment to transparency and consumer engagement reflects its "sincerity" philosophy, which has been integral to its operations for 28 years [3] - The company's focus on product quality and continuous innovation positions it favorably in a competitive consumer goods market, providing a replicable model for the industry [3]

Core Viewpoint - White Elephant Food Co., Ltd. has launched its first product named after the weight of the noodle cake, "Noodle Cake 120g," which aims to provide clear and transparent information to consumers, enhancing their decision-making process [1][4]. Group 1: Product Innovation - The renaming of the product to "Noodle Cake 120g" eliminates ambiguity, allowing consumers to easily understand the quantity they are purchasing [4]. - White Elephant has established a complete product innovation loop by recording consumer feedback, validating feasibility, and responding quickly to market demands [4]. - The company has introduced sub-brands and products tailored to specific consumer preferences, such as "Dala Jiao" for spicy food lovers and health-oriented options like "Old Hen Soup Noodles" [4]. Group 2: Consumer Engagement - In 2023, White Elephant leveraged a collaboration with Douyin e-commerce to launch "Coriander Noodles," responding to high consumer interest in unique flavors [5]. - The company has actively engaged with consumers on social media platforms, introducing products like "Ear-Root Noodles" and "Stinky Tofu Noodles" that resonate with younger audiences [5]. Group 3: Transparency and Safety - White Elephant has addressed consumer concerns about food safety by launching "Food Factory Live" on Bilibili, showcasing the production process and factory operations [7]. - The company has also organized offline events like "White Elephant Instant Noodle Factory" pop-ups to educate consumers about its production methods in an open and transparent manner [7]. - The evolving consumer mindset reflects a demand for transparency and quality, which White Elephant aims to meet through its initiatives [7].