Core Insights - The event marked a significant step towards addressing the pain points of the home decoration industry by introducing a transparent new consumption trust system through a "funds custody service" [1][2][5] - The collaboration between CITIC Bank and Lingjiang Decoration aims to enhance consumer trust and ensure the safety of funds in home decoration transactions [1][3] Group 1: Event Overview - The "Transparent New Consumption Creation Demonstration Project and Home Decoration Funds Custody Launch Ceremony" took place in Changzhou, China, with the participation of various media and industry experts [1][2] - The initiative is guided by the China Interior Decoration Association and aims to create a healthier home decoration market [2] Group 2: Industry Challenges and Opportunities - The home decoration market is at a critical juncture, facing both challenges and opportunities, with a national push to optimize the consumption environment and boost consumer confidence [2] - Lingjiang Decoration is taking proactive steps to address core consumer pain points, aiming to eliminate information asymmetry in the industry [2][4] Group 3: Funds Custody Service Details - The funds custody service allows consumers to pay renovation funds into a dedicated account managed by CITIC Bank, ensuring that funds are released only upon meeting specific project milestones [3][4] - This model aims to prevent early fund misappropriation by decoration companies and enhances transparency in fund usage [3][4] Group 4: Commitment to Consumer Rights - The introduction of the funds custody service reflects a commitment to safeguarding consumer rights and ensuring that funds are used appropriately [3][4] - Lingjiang Decoration emphasizes the importance of building long-term trust with consumers, transitioning from a contractor-led to a customer-led approach in the industry [4] Group 5: Symbolic Launch - The launch ceremony was attended by representatives from CITIC Bank, Lingjiang Decoration, and the China Interior Decoration Association, symbolizing the start of a new era in home decoration consumption [5] - The initiative is expected to accelerate the formation of a positive consumption ecosystem based on funds custody [5]