在电商领域，"确认收货"后再付款已是普遍做法，这种模式有效保障了消费者权益，降低了交易风险。然而，在家装这一低频、高价、长周期消费中，"先 付款、后施工"的预付制长期占据主流，消费者资金安全与服务质量难以得到保障。 资金存管不仅是支付方式的变化，更是家装服务全链条的数字化重构。中信银行北京分行副行长贾丹介绍，"作为被窝整装资金存管服务的合作银行，中信 银行北京分行依托成熟的资金管理体系与风控技术，为每一笔装修资金保驾护航，确保专款专用、安全透明，让消费者装修安心，过程省心。" "2025被窝资金存管上线一周年发布会"在北京召开 2025年11月21日，贝壳旗下被窝整装举办"2025被窝资金存管上线一周年发布会"，明确了"资金存管"支付模式在消费安全保障领域的突破性实践：通过银行 存管与节点验收解冻机制，将电商的"确认收货"逻辑引入家装领域，为消费者带来了制度化、透明化的装修新体验。 颠覆：从"预付信任"到"制度托底" 贝壳整装北上区域总经理梁磊 家装行业因"低频、高价、服务链条长"等特点，长期存在消费信任难题。传统"预付费"模式下，消费者在工程启动前即支付大部分款项，资金安全与施工质 量高度依赖装修公司的自我 ...

Core Viewpoint - The emergence of the renovation fund custody business addresses consumer disputes arising from the "prepayment" model in the home decoration industry, enhancing consumer rights protection and promoting a new phase of high-quality, standardized development in the industry [1][4]. Group 1: Fund Custody Mechanism - The innovative model features a "designated account and milestone release" fund management mechanism, ensuring that renovation funds are deposited into a bank-regulated custody account and only released upon consumer satisfaction at key project milestones [2][4]. - The fund custody service effectively eliminates the risk of fund misappropriation, aligning payment with project progress and quality [4][6]. Group 2: Consumer Empowerment - The fund custody service reverses the traditional passive payment relationship, empowering consumers with control over their funds throughout the renovation process [5][6]. - Consumers can monitor their funds through the bank's platform, ensuring transparency and security in the payment process [5]. Group 3: Industry Impact - The introduction of the fund custody mechanism by Beike's Weijia has set a service benchmark in the industry, compelling other companies to enhance service quality and consumer trust [6][7]. - The model has led to a significant reduction in customer complaints, fostering a positive interaction between consumers and service providers [6][7]. Group 4: Credit Ecosystem and Sustainable Development - The fund custody business contributes to the establishment of a credit system within the home decoration industry, addressing long-standing trust issues and promoting sustainable development [7][8]. - By enhancing transparency and accountability, the mechanism encourages a shift from sales-driven to service-driven business models, leading to overall quality improvements in the industry [7][8]. Group 5: Community Engagement - Weijia has initiated public welfare activities, such as the "Home Decoration Safety Consumption Classroom," to educate consumers about renovation risks and enhance their protective capabilities [8]. - This initiative combines consumer education with the fund custody service, fostering a collaborative ecosystem involving enterprises, financial institutions, consumer associations, and consumers [8].

Core Viewpoint - The launch of the fund custody service by Beike Zhengzhuang marks a significant step towards enhancing consumer protection and promoting transparency in the home decoration industry, addressing long-standing issues related to payment and service quality [1][3][10]. Group 1: Fund Custody Service Overview - The fund custody service has been implemented in 43 cities, providing safety guarantees for over 25,000 families in home decoration [1]. - The service aims to address two main consumer pain points: loss of control after payment and lack of fund supervision, which can lead to misuse or fraud [3][5]. - The service operates through a mechanism involving milestone acceptance and bank disbursement, ensuring funds are released only upon consumer satisfaction at key stages of the renovation [5][7]. Group 2: Consumer Benefits and Industry Impact - The fund custody model allows consumers to have more control over their funds, enhancing their bargaining power and ensuring service quality [5][12]. - The service has led to a significant reduction in customer complaints, with complaints halved since its implementation, indicating improved service quality and consumer satisfaction [12]. - The model has been recognized as a response to national policies aimed at promoting high-quality development in the home decoration sector, contributing to a more trustworthy transaction framework [10][12][13]. Group 3: Future Directions and Industry Transformation - Beike Zhengzhuang plans to continue optimizing the fund custody service and expand its coverage to more cities and demographics, reinforcing its commitment to consumer welfare [13]. - The fund custody mechanism is seen as a catalyst for industry reform, pushing companies to focus on service quality and consumer rights, thereby driving high-quality development in the sector [12][13].

Core Insights - The home decoration industry in China has entered a trillion-yuan market scale, with a structural growth trend observed [1] - The prepayment model poses significant risks to consumers, as many companies require upfront payments of 30%-80%, leading to potential financial loss if companies default [1][2] - The introduction of a fund custody service by Beike aims to mitigate these risks by allowing consumers to pay in stages, with funds released only after verification of work completion [2][3] Industry Overview - The home decoration market is projected to reach a scale of 13,800 billion yuan by 2024, with integrated services accounting for 5,860 billion yuan (42.3% market share) [1] - Construction services follow closely with a market size of approximately 3,980 billion yuan (28.7% market share) [1] - Design and soft decoration services hold 12.1% and 10.5% market shares, respectively, with corresponding sizes of 1,675 billion yuan and 1,453 billion yuan [1] Consumer Risks - The prepayment model is a common practice in the industry, leading to significant consumer risk, particularly in small and medium-sized enterprises [1] - Complaints related to fund misappropriation and company defaults remain high, indicating a persistent issue in consumer trust [1] Innovative Solutions - Beike's fund custody service, launched in June 2024, allows consumers to pay in stages, with funds frozen until specific project milestones are verified [2][3] - The service has successfully served over 16,000 families and covered more than 4,500 communities, safeguarding over 2.4 billion yuan in funds [3] - The implementation of this service has led to a 50% reduction in customer complaints compared to the previous year [3] Market Transformation - The fund custody model is expected to shift the industry focus from price competition to value competition, potentially alleviating long-standing trust issues within the sector [4]

Core Insights - The event marked a significant step towards addressing the pain points of the home decoration industry by introducing a transparent new consumption trust system through a "funds custody service" [1][2][5] - The collaboration between CITIC Bank and Lingjiang Decoration aims to enhance consumer trust and ensure the safety of funds in home decoration transactions [1][3] Group 1: Event Overview - The "Transparent New Consumption Creation Demonstration Project and Home Decoration Funds Custody Launch Ceremony" took place in Changzhou, China, with the participation of various media and industry experts [1][2] - The initiative is guided by the China Interior Decoration Association and aims to create a healthier home decoration market [2] Group 2: Industry Challenges and Opportunities - The home decoration market is at a critical juncture, facing both challenges and opportunities, with a national push to optimize the consumption environment and boost consumer confidence [2] - Lingjiang Decoration is taking proactive steps to address core consumer pain points, aiming to eliminate information asymmetry in the industry [2][4] Group 3: Funds Custody Service Details - The funds custody service allows consumers to pay renovation funds into a dedicated account managed by CITIC Bank, ensuring that funds are released only upon meeting specific project milestones [3][4] - This model aims to prevent early fund misappropriation by decoration companies and enhances transparency in fund usage [3][4] Group 4: Commitment to Consumer Rights - The introduction of the funds custody service reflects a commitment to safeguarding consumer rights and ensuring that funds are used appropriately [3][4] - Lingjiang Decoration emphasizes the importance of building long-term trust with consumers, transitioning from a contractor-led to a customer-led approach in the industry [4] Group 5: Symbolic Launch - The launch ceremony was attended by representatives from CITIC Bank, Lingjiang Decoration, and the China Interior Decoration Association, symbolizing the start of a new era in home decoration consumption [5] - The initiative is expected to accelerate the formation of a positive consumption ecosystem based on funds custody [5]

Core Viewpoint - The launch of the renovation fund custody service by Shengdu, a direct home decoration brand under Beike, aims to rebuild consumer trust in the home decoration industry by establishing a regulated fund management system involving clients, banks, and enterprises [2][3] Group 1: Fund Custody Service - Shengdu's fund custody service is a collaboration with CITIC Bank, creating a "special account for special funds" system that releases funds based on construction milestones, ensuring consumer control over their funds [2] - The service addresses risks associated with the traditional "pay first, then construct" model, which can lead to issues like construction delays and quality problems [2] - The initiative has already been implemented in over 30 cities, safeguarding 33 billion yuan for more than 20,000 users since its inception last November [3] Group 2: Industry Impact - The introduction of the fund custody model is seen as a significant step towards enhancing consumer confidence and promoting a healthier development of the home decoration industry [2] - Industry leaders emphasize that this model sets a new benchmark for the sector, mitigating risks of fund misappropriation and ensuring funds are used specifically for their intended purpose [2] - The move is expected to facilitate a shift in the industry from a focus on "bad money driving out good" to "good money leading the market," creating a more transparent and secure home decoration ecosystem for consumers [3]

Core Viewpoint - The launch of the renovation fund custody service by Beike's direct home decoration brand, Shengdu, aims to rebuild consumer trust in home decoration transactions through a three-party fund supervision system involving customers, banks, and enterprises [1][3]. Group 1: Fund Custody System - The fund custody system introduced by Shengdu includes three main measures: establishing a third-party supervision account, releasing funds based on construction milestones, and ensuring that interest during the frozen period belongs to consumers [3][5]. - This system addresses risks associated with the traditional "pay first, then construct" model, which has led to consumer concerns over construction delays and quality issues [3][5]. Group 2: Industry Impact - The initiative reflects Shengdu's commitment to social responsibility and sets a new benchmark for the healthy development of the home decoration industry, contributing to the "reassured consumption in Jinan" city brand [3][5]. - The introduction of the fund custody model is seen as a significant step in mitigating fund misappropriation risks and enhancing consumer confidence in the home decoration sector [5][7]. Group 3: Strategic Goals - Beike's overall strategy includes integrating products, delivery, technology, and services, with fund custody being a starting point for enhancing customer satisfaction [9][11]. - The company aims to leverage technology, such as lightweight BIM and smart construction sites, to improve efficiency and consumer trust in the industry [9][11]. Group 4: Performance Metrics - Since the launch of the fund custody model in November last year, it has been implemented in over 30 cities, safeguarding 3.3 billion yuan for more than 20,000 users, with a completion release rate exceeding 99% [15]. - In Jinan, since the service went live on September 27, it has provided fund custody services for over 80 families, amounting to 4.3 million yuan [15].

Core Viewpoint - The launch of the "funds custody" service by Shenzhen Beike Shendu aims to rebuild consumer trust in home decoration transactions through a three-party regulatory system involving customers, banks, and enterprises [1][5][15] Group 1: Funds Custody Mechanism - The funds custody service ensures that customer renovation payments are frozen in a personal bank account and only released in batches upon customer satisfaction at key project milestones [5][8] - The mechanism operates on the principle of "separation of interest and principal," ensuring that interest accrued during the freezing period belongs to the customer, thus safeguarding consumer rights [5][8] Group 2: Industry Challenges and Solutions - The traditional "pay first, then construct" model in the home decoration industry has led to risks such as fund misappropriation and quality issues, creating a "lose-lose" situation for consumers and enterprises [8][15] - The funds custody model enables a "pay after service" approach, marking a necessary shift from extensive expansion to quality competition in the industry [8][15] Group 3: Impact and Future Developments - The funds custody model has already been implemented in 15 cities, with over 15,000 households and more than 2 billion yuan in funds secured [11][15] - The company plans to enhance its service system and integrate the custody model with digital construction management to ensure transparency and traceability of funds [11][15] - The initiative signifies a transition in the home decoration industry from verbal commitments to institutional guarantees, potentially transforming the industry’s credit ecosystem [15][16]

Core Viewpoint - The home decoration industry is entering a golden development period driven by the demand for "good houses" and "expanding domestic demand to promote consumption," but it faces challenges such as low consumer trust [1][2] Group 1: Industry Developments - The home decoration industry is adopting new measures to enhance consumer trust and satisfaction, with leading companies implementing innovative solutions [1] - A new funding supervision system has been established by Shenzhen Shengdu Decoration, a brand under Beike, in collaboration with CITIC Bank, aiming to rebuild consumer trust in home decoration transactions [1] - The funding supervision service involves a tripartite regulatory system among customers, banks, and companies, where customer funds are frozen in personal bank accounts until key milestones are met [1] Group 2: Financial Mechanism - The mechanism operates on the principle of "separation of interest and principal," ensuring that interest accrued during the freezing period belongs to the customer, thus protecting consumer rights [1] - The initiative reflects a shift from "oral promises" to "institutional guarantees" in the home decoration industry, marking a significant transformation in industry practices [2] - Beike's home decoration business generated a net income of 7.5 billion yuan in the first half of the year, representing a year-on-year growth of 16.5% [2]

Group 1 - JD MALL's second offline store has opened in Beijing, attracting industry attention and raising questions about its impact on the home furnishing ecosystem and traditional channel models [2][4] - The theme of a recent forum focused on the transformative effects of cross-industry forces entering the home furnishing sector, aiming to outline a clear path for high-quality development [4] Group 2 - The National Development and Reform Commission has allocated 69 billion yuan in special bonds to support the consumption of old goods, with over 280 million people applying for subsidies, leading to significant retail growth in various sectors [6][10] - The retail sales of home appliances and furniture have seen year-on-year growth rates of 30.7%, 25.4%, 24.1%, and 22.9% respectively, contributing to a 5% increase in total retail sales of consumer goods [6][10] Group 3 - The chairman of Fusenmei has been detained for suspected violations, with the vice chairman temporarily taking over responsibilities to ensure stable governance [6][9] - Hanhai Group has initiated its IPO process, issuing 10.8 million shares at a price of 15.43 yuan per share, aiming to raise 617 million yuan for key projects [10][12] Group 4 - The New Haoxuan brand is redefining the door and window industry by evolving from product competition to ecological collaboration, as evidenced by its recent product launch event [12][14] - New Standard Doors has achieved significant market presence through innovative advertising and product development, reflecting its strategic positioning in a competitive market [14][16] Group 5 - The global ceramic tile market is facing challenges, yet the Chinese brand Dajiao Lu is emerging as a leader through strategic upgrades and technological innovations [16][17] - Dajiao Lu is positioning itself as a pioneer in the ultra-wear-resistant tile segment, aiming to reshape the global market landscape [17] Group 6 - The home decoration industry is transitioning from chaotic growth to a more regulated and transparent phase, addressing past issues related to fund management and consumer trust [19][21] - The introduction of third-party supervision and technological advancements is facilitating this shift towards a more standardized industry [21] Group 7 - Rabbit Baby has been recognized as the top seller in the decorative board industry in China, achieving significant sales growth and consumer trust [22][24] - The implementation of the "Furniture Quality Traceability System" aims to address quality issues and enhance consumer protection in the furniture market [24]