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巴乔、卡洛斯空降“村超” 国台酒以“通透”之名相邀共赴足球盛宴
Xin Hua Cai Jing· 2025-07-29 07:23
簇新的人工草坪、鲜红的跑道,身着少数民族服装的拉拉队员们载歌载舞,球员们在绿荫场上忘情奔 跑,现场观众齐声欢呼……这是"村超"回来了。经历6月底两次特大洪水的榕江县,用奇迹般的速度向 全国乃至世界展示着贵州人民在逆境中奋勇前行的风采与力量。 随着"村超"重启,由贵州国台数智酒业集团(以下简称国台酒)总冠名的2025年"村超·世界足球明星贵 州行"大型赛事活动也于7月26日同步启动,罗伯特·巴乔、罗伯特·卡洛斯等世界足球明星,空降多彩贵 州,与热情的球迷共同开启这场跨越国界、热情洋溢的足球文化盛宴。于此同时,国台酒"活得通透足 够精彩"的品牌主张,也在这片充满生命力的土地上找到了鲜活的共鸣场域。 以酒为媒,共酿生活热望 以"通透"之名,共赴人生远征 当"村超"归来,传递出的是在灾难面前不悲观、不绝望的"通透心态",是守望相助、共建家园的众志成 城,是追求梦想、拥抱未来的生活信念。 当巴乔和卡洛斯手握象征"民族团结之火、村超激情之火、贵州足球希望之火"的火炬被点燃、传递,关 于"活出通透"的新故事正在继续。 "村超"之火在于其足够纯粹、足够激情。从2023年20支参赛队,到2024年的62支,再到2025年的10 ...
“国台酒|村超·世界足球明星贵州行”即将启幕
Qi Lu Wan Bao· 2025-07-26 06:12
Core Viewpoint - The upcoming "Village Super·World Football Stars Guizhou Tour" event, sponsored by Guizhou Guotai Intelligent Wine Industry Group, aims to create a unique football festival featuring global football stars like Roberto Baggio and Roberto Carlos, highlighting the growing popularity of grassroots football events in China since 2023 [4][5][9]. Group 1: Event Overview - The event will consist of six major components, including an opening ceremony, a series of international football matches, a charity event with football stars, local talent discovery, and a football-themed carnival [8]. - The opening ceremony will feature Roberto Baggio as the head coach and Roberto Carlos as the team captain, leading a special friendly match against the Liaoning Donggang Strawberry Football Team [8]. - Various international football matches will take place, including the "Guotai Wine·Legend Returns·World All-Star Football Match" and the "Second Guizhou Village Super 'Belt and Road' International Friendship Match" [8]. Group 2: Cultural and Marketing Aspects - The event integrates international elements and aims to create a super IP that combines local culture, international exchange, and entertainment, allowing audiences to experience a transition from "village" to "world" [9]. - Guotai Wine is leveraging the event for innovative marketing strategies, focusing on value exchange with fans and creating a new paradigm for cross-border marketing [10]. - The brand's new slogans emphasize the connection between football and wine, promoting a philosophy of "transparency" in life and social interactions [12][14].