本报讯(记者梁傲男)9月11日，中沁控股(浙江)有限公司(以下简称"中沁控股")与贵州国台数智酒业集团 股份有限公司(以下简称"国台")达成战略合作，在上海正式签订7000万元白酒销售合同。双方将在品牌 定制、数字营销、供应链优化等多个维度展开深度合作，共同探索"产业+资本"的创新商业模式，为消 费行业发展注入新动能。此举也标志着国台"厂商同心、共创共享、尊享愉悦、长期共赢"的合作发展理 念获得越来越多认可，"国台通之商道"商业生态进一步得到壮大与完善。 在"携手国台，沪上启航"战略合作签约仪式上，中沁控股总经理刘沁灵表示，国台是茅台镇第二大酿酒 企业。二十多年来，国台始终坚持产地正宗、原料正宗、工艺正宗、品质正宗，把制药的标准、理念引 入酱酒行业，以智能酿造精准复刻传统酿酒大师的顶尖酿酒水平。国台以一流的产品质量，广受消费者 喜爱。 中沁控股是一家专注于产业投资与运营的综合性控股集团，业务范围涵盖实业投资、资产管理、企业咨 询等多个领域，致力于通过资本与产业的结合，推动企业创新升级。 中沁控股高度认可国台酒的品质、认同国台酒的文化，希望双方携手，共同服务好沪上消费者，给沪上 消费者带来更高品质的生活体验。 ...

Core Insights - Guotai Liquor won the 2025 Douyin Annual Industry Award - the Liquor Golden Goblet Award, recognizing its outstanding performance in the Douyin e-commerce market and increasing brand influence [1][6] - The award is one of the highest honors established by Douyin e-commerce for the liquor category, aimed at acknowledging brands that have excelled on the platform over the past year [4] Company Strategy - Guotai Liquor has strategically embraced smart brewing and digital marketing to adapt to the evolving liquor consumption landscape, focusing on consumer engagement and innovative marketing practices [5][9] - The company is building a digital marketing platform to create a new model of digital operation across the entire industry and value chain, utilizing online channels for precise and interactive marketing [5][11] Market Performance - Guotai Liquor has consistently performed well on Douyin, ranking in the top 10 of the overall liquor category during the 2025 618 shopping festival, and achieving a 150% year-on-year sales increase on Tmall [6][8] - The brand has established itself as a significant player in online marketing within the liquor industry, leveraging Douyin's vibrant content ecosystem to connect with consumers [6][7] Consumer Engagement - The company employs a user-driven strategy, focusing on consumer needs and experiences through innovative practices, such as immersive live streaming and interactive marketing campaigns [8][9] - Guotai Liquor aims to deepen emotional connections with consumers, particularly younger demographics, by enhancing participation and engagement in its marketing activities [8][10] Future Plans - The company plans to continue its strategic partnership with Douyin e-commerce, exploring cultural IP co-creation, product customization, and digital collectibles to elevate its brand from a "traffic explosion" to a "cultural symbol" [10][12] - Guotai Liquor is set to enhance its marketing efforts during the Mid-Autumn Festival, utilizing a combination of content-focused events and influencer collaborations to strengthen its connection with young consumers [12]

Core Insights - Guotai Liquor won the 2025 Douyin Annual Industry Award - Liquor Golden Goblet Award, recognizing its outstanding performance in the Douyin e-commerce market and increasing brand influence [1][4][7] Industry Trends - The liquor consumption landscape is undergoing significant changes, with a shift towards smart brewing and digital marketing strategies to explore new consumer scenarios [3][12] - The number of interest users in the liquor category on Douyin has reached 330 million, indicating a growing e-commerce market for alcoholic beverages [8] Company Performance - Guotai Liquor has consistently performed well on Douyin, ranking in the top 10 of the liquor category during the 2025 618 shopping festival, with a 150% year-on-year sales increase on Tmall [6][8] - The company has established a digital marketing platform and is focusing on a full industry chain and value chain digital operation model [3][10] Marketing Strategies - Guotai's marketing strategies are centered around consumer needs and experiences, utilizing popular topics and innovative marketing methods to engage younger audiences [9][10] - The company has implemented a user-driven strategy that enhances emotional resonance and value recognition among consumers [9][10] Future Plans - Guotai aims to deepen its strategic cooperation with Douyin e-commerce through cultural IP co-construction, product customization, and digital collectibles [12] - The company is transitioning from merely selling liquor to selling a lifestyle, enhancing brand communication and direct consumer engagement [14]

Core Insights - Guotai Liquor won the 2025 Douyin Annual Industry Award - the Liquor Golden Goblet Award, recognizing its outstanding performance in the Douyin e-commerce market and increasing brand influence [1][5] Industry Trends - The award is one of the highest honors established by Douyin e-commerce for the liquor category, aimed at recognizing brands that have excelled on the platform and are favored by consumers [3] - The liquor consumption landscape is undergoing significant changes, with Guotai Liquor proactively engaging in smart brewing and digital marketing to explore new consumption scenarios [3][9] Company Strategy - Guotai is building a digital marketing platform to create a new model of digital operation across the entire industry and value chain, utilizing online channels for precise and interactive marketing [3][12] - The company has been active in the Douyin platform, achieving a top 10 ranking in the liquor category during the 2025 618 shopping festival and experiencing a 150% year-on-year sales increase on Tmall [7][9] Marketing Approach - Guotai's marketing strategy focuses on consumer engagement, utilizing popular topics and immersive live streaming experiences to resonate with younger audiences [11][12] - The company has established a multi-dimensional marketing model that integrates online and offline efforts, collaborating with numerous influencers and conducting various promotional activities [12][14] Product Quality and Innovation - Guotai has developed a comprehensive smart brewing system over the past decade, ensuring consistent and stable product quality through data-driven processes [15] - The brand aims to transition from merely selling liquor to selling a lifestyle, enhancing consumer emotional connections through diverse activities and digital marketing initiatives [15][16]

簇新的人工草坪、鲜红的跑道，身着少数民族服装的拉拉队员们载歌载舞，球员们在绿荫场上忘情奔 跑，现场观众齐声欢呼……这是"村超"回来了。经历6月底两次特大洪水的榕江县，用奇迹般的速度向 全国乃至世界展示着贵州人民在逆境中奋勇前行的风采与力量。 随着"村超"重启，由贵州国台数智酒业集团（以下简称国台酒）总冠名的2025年"村超·世界足球明星贵 州行"大型赛事活动也于7月26日同步启动，罗伯特·巴乔、罗伯特·卡洛斯等世界足球明星，空降多彩贵 州，与热情的球迷共同开启这场跨越国界、热情洋溢的足球文化盛宴。于此同时，国台酒"活得通透足 够精彩"的品牌主张，也在这片充满生命力的土地上找到了鲜活的共鸣场域。 以酒为媒，共酿生活热望 以"通透"之名，共赴人生远征 当"村超"归来，传递出的是在灾难面前不悲观、不绝望的"通透心态"，是守望相助、共建家园的众志成 城，是追求梦想、拥抱未来的生活信念。 当巴乔和卡洛斯手握象征"民族团结之火、村超激情之火、贵州足球希望之火"的火炬被点燃、传递，关 于"活出通透"的新故事正在继续。 "村超"之火在于其足够纯粹、足够激情。从2023年20支参赛队，到2024年的62支，再到2025年的10 ...

齐鲁晚报·齐鲁壹点 孟广鑫 具体来看，本次盛会将由六大板块构成，包括公开启动仪式、系列国际足球赛事、足球明星公益之约、跟着球星打卡贵州、发掘本土民间明星以及足球主题 超级狂欢。 7月26日，由贵州国台数智酒业集团总冠名的2025年"村超·世界足球明星贵州行"大型赛事活动即将启幕。届时，罗伯特·巴乔、罗伯特·卡洛斯等世界足球明 星将空降多彩贵州，缔造一场别开生面的世界足球盛会。 从2023年贵州"村超"开始，国内民间足球赛事愈发火热。在社交媒体平台上，足球相关内容成为"流量担当"；在赛事现场，也创造了数万人观赛、一票难求 的盛况。 0:00 / 1:15 7月26日，由贵州国台数智酒业集团总冠名的2025年"村超·世界足球明星贵州行"大型赛事活动即将启幕。届时，罗伯特·巴乔、罗伯特·卡洛斯等世界足球明 星将空降多彩贵州，缔造一场别开生面的世界足球盛会。这场盛会有哪些值得期待之处？让我们先睹为快。 双重惊喜 国台启动足球新热潮 "国台酒｜村超·世界足球明星贵州行"规划了双重惊喜：一是世界顶流球星参与，引发球迷广泛关注，让赛事具有世界级看点；二是活动内容多元化、时间 跨度大，从今年7月底持续至10月，将制造现象级" ...