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中国广告协会评“烟花秀”:创意与营销从来不是无边界的秀场
Xin Jing Bao· 2025-09-22 02:38
Group 1 - The incident involving a fireworks show by an outdoor sports brand in the Himalayas has raised significant public concern, highlighting the potential risks of marketing strategies that disregard ecological and ethical boundaries [1] - The China Advertising Association emphasizes that brand value is built over time but can be jeopardized by a single misstep, reinforcing the need for marketing creativity to align with social responsibility and ethical standards [1][2] - Ignoring ecological protection and public moral expectations can lead to a crisis of trust for brands and the industry, ultimately diminishing brand value [1] Group 2 - The advertising industry is urged to remember the importance of ecological protection, moral principles, and policy guidance while pursuing marketing breakthroughs [2] - The vitality of brand marketing is rooted in respect and responsibility towards society, nature, and consumers, necessitating adherence to legal and ethical standards to ensure sustainable development [2] - "Crossing boundaries" in marketing can damage brand image and betray consumer trust, making it essential for brands to maintain a strong ethical foundation in their creative endeavors [2]
泰国国家反腐败委员会将调查佩通坦争议通话
财联社· 2025-06-23 12:52
柬埔寨和泰国媒体18日报道了一段佩通坦和洪森的通话录音,佩通坦在通话中请求洪森协助 缓解两国边境的紧张局势。洪森随后在社交媒体上确认近期与佩通坦进行过通话。 据央视新闻, 当地时间23日,泰国国家反腐败委员会举行会议,与会人员一致决定对泰国总 理佩通坦与柬埔寨前总理、现任参议院主席洪森通话内容展开进一步调查,以确定佩通坦是否 严重违反道德准则。 佩通坦随后举行新闻发布会,承认通话录音属实,但强调自己只是在试图解决两国边境争议。 她还表示,通话属于私人性质且不应被泄露。 ...